Tag Archives: Twitter

5

Five Digital Media Updates Making Headlines

3Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.

Variety: Snapchat Shutters Original Content Channel

Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.

The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.

Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”

TNW: Periscope now has an embeddable ‘On Air’ button for broadcasts

“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.

It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.

Screen Shot 2015-10-07 at 1.40.32 PM

Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”

Re/code: Twitter Unveils New Video Advertising Strategy

“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”

TechCrunch: Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”

Advertising Age: Reuters Is the Latest to Try Reinventing News With Digital TV Service

“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”

President Obama Is On Twitter And His Exchange With Bill Clinton Makes It All Worth It

President Obama joined Twitter yesterday. The President, affectionately known as POTUS (in case you are living under a rock, that stands for President of the United States) pretty much broke Twitter after he sent out his first tweet. He officially won the Guinness World Records’ award for the fastest time to reach 1 million followers. Guinness World Records confirmed the victory in a news release Tuesday. In the release, they shared that President Obama reached the world record in less than five hours after his first tweet from the new @POTUS account. In true digital media style, the White House did a video about the President joining Twitter. As I’ve shared many times, posting video is the best way to tell a story. Take a look.

 

The @POTUS account is different from the @BarackObama account that many of us have been following for the past few years. That account is managed by Organizing for Action, the group that formed out of Obama’s 2012 reelection campaign. The new @POTUS account will give President Obama a way to connect and engage in a way no other President has been able to do. It will be very interesting to see where this goes. Side note: I love the @POTUS Twitter profile. It simply reads: “Dad, husband, and 44th President of the United States. Tweets may be archived: .”

POTUS 1st tweet with background JPEG

 

But what really gave me life today -the whole reason I’m doing this blog post- is the exchange between @BillClinton and @POTUS.

 

42 and 44 have jokes

42 and 44 have jokes

It appears #42 has jokes. But so does #44. This is going to be FUN!

P.S. You do know FLOTUS stands for the First Lady of the United States. Right?

 

2

Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

Social Media News Jpet

Five Things To Know In Social Media This Week

I searched the headlines for the hot social media topics of the week. Here are five stories to help with your professional development in the social space.

Twitter Blog JpegFrom TechCrunch: Twitter Officially Launches Its “Retweet With Comment” Feature – “Twitter just officially launched its “retweet with comment” feature, which it began testing last summer. “Retweet with comment” allows users to embed a tweet in their own tweets, which lets them get around Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and will be available on its Android app soon. [ED NOTE: This is WAY cool!]”

From WaPo: Snapchat’s controversial emoji update: An explainer for the old and/or confused– “Nothing prematurely ages you quite like social media. Are you upset about the big Snapchat update? No, okay, you’re probably old. You didn’t hear about the update? Positively ancient. You don’t even use Snapchat?!?!??! Dinosaur!! Allow me to inform you, oh fossilized one, that Snapchat yesterday made some changes to its popular messaging app, which have become something of a flash point among the teenage set. But if you’re older than, say, 17, the very substantive, concerning implications of the update are not apparent immediately.” [ED NOTE: After reading this article, we can all be happy with the notion that we are not dinosaurs!]

YouTube JpegFrom Re/code: YouTube to Video Makers: Join Our Subscription Service or Go Somewhere Else– “YouTube is getting ready to launch an ad-free subscription service. And the world’s largest video site is flexing some muscle to make sure its new product is as big as possible. YouTube is doing that with new rules that will make it difficult for video makers to keep their clips out of the new service, which should come out in the second half of this year. The key change: YouTube “partners” — video owners who make money from ads on their YouTube clips — will need to let YouTube put their clips in the ad-free service, too. If they don’t, YouTube will make it nearly impossible for a casual visitor to find the videos. It will classify the clips as “private,” which means the only people who can see them will be those preselected by the video owner. YouTube says it will share subscription revenue with video owners whose stuff gets viewed, and it isn’t requiring video owners to keep their stuff on the site exclusively. So the new rules likely won’t pose a problem for the majority of video makers.”

From ReadWrite: Yahoo Has Apparently Decided It’s Time To Really Cash In On Tumblr – “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on. Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes it possible to serve native ads—that is, ads that are barely distinguishable from the content around them, and thus less intrusive to users.”

From The Verge: Facebook launches standalone Messenger for web browsers – “There’s now a web browser version of Facebook Messenger to go along with the standalone smartphone apps the company is making everyone use. No, Facebook the website isn’t taking away your ability to chat with friends. After the controversy that surrounded divorcing the two central features on mobile, Facebook is adamant that Messenger isn’t leaving Facebook.com anytime soon. Instead, Messenger for the web — which you’ll find at Messenger.com starting today — focuses solely on simple conversations and leaves the other parts of Facebook that can be distracting to the primary site.” [Ed Note: I don’t use Facebook Messenger. It’s the one place where you cannot get in touch with me. It’s my own private rebellion]

There you have it. You’re up-to-date on the hot social media topics for this week.

Stop Counting The Number of Followers You Have

You’ve bNumber Imageuilt up a loyal follow of thousand upon thousand of folks across multiple platforms. Yet, you are unable to get them to buy your goods or services. You can’t get them to donate to your cause and you online marketing efforts are failing. Before you even think about getting more followers, start instead by setting some goals on the return you want from you do have. Here are a few tips to up the ante on your online engagement.

  • Post Good Content: Sounds simple right? From your Twitter and Facebook bio, to you profile photo, and each post you make, your content should support your mission, tell your story and the convey the essence of your brand. The content should be so good, so entertaining, followers want to be a part of your mission.
  • Develop an Engaging Voice: Your brand has a unique personality. That personality should translate to your online presence. Whether it’s fun, witty, cutting edge or all about business, your posts and online voice should match up with your brand.
  • Engage in other people’s conversations: Participate in Twitter Tweetchats. Follow hashtags discussions on Twitter and Facebook. Be sure to follow the hashtags of events you attend, and make easy to follow hashtags for your events. Start a conversation based on a link someone shared.

Getting more followers isn’t the end game. You win by getting followers who are invested in your brand and responsive to your calls to action. 

5

Why You Should Have A Social Media Plan AND Ten Ways To Get Started

4You know you should be active in social media. It’s good for your personal brand and your business. But you just don’t have time to do all those posts. One way to help you get organized is having a social media plan. A social media plan or mapping out what your posts will be on a weekly and even monthly basis helps you think strategically about what you should share with your audience. The social media plan includes a daily breakdown of what you should post most days of the week.

Yes, I said most day so of the week.

Consistency is the key in social media. Don’t ride the social media wave unless you can commit to a consistent schedule that your followers can depend on.

I tend to use themes to map out the days of the week on my social media plans. I am also a big fan of iteration. Below is an example of a Monday through Friday Twitter and Facebook social media plan. I developed this weekly plan for my client, AmeriCorps VISTA. It helped guide my posts throughout the week. You’ll see the days of the week divided up into five categories:

  • Mission Monday
  • Tip Tuesday
  • Webinar Wednesday
  • Throwback Thursday
  • Follow Friday

SMM Plan Image

SMM Plan Twitter JPEG

To get started on your plan, think about the content you have to share. If you are new to the social space, focus on one social media site at a time. I would recommend you consider getting starting with Twitter, Facebook, or YouTube.

Twitter – Without a doubt, Twitter is the best way to share and discover what is happening in the moment. To grow your audience, think about following and sharing popular hashtags and TweetChats.

Facebook – Most of your friends and colleagues are on Facebook. So are your clients and customers. Why not join Facebook Groups that support your mission and vision? Better yet start a group of your own. It’s a great way to connect and engage with the people that mean the most to you or the people you are trying to reach.

YouTube – Everyone has a story to tell. YouTube provides a forum to allow people to connect, inspire, entertain and inform. If you are comfortable in front of the camera or have a lot of video content, YouTube is a great place to start. Consider producing a web series of your most popular content. 

Here are ten tips to keep in mind once you are ready to start your social media plan:

  1. Determine which platforms you will use – Facebook, Twitter, Instagram, YouTube or all four
  2. Devise a daily, weekly and monthly social media schedule that incorporates each platform
  3. Monthly posts should reflect recurring dates such as holidays, celebrations or conference dates
  4. Determine who will manage your accounts and how often they will post
  5. Build upon the content you already have (photos, video, press releases)
  6. Come up with a regular posting schedule and stick to it
  7. Use a social media management tool such as Hootsuite to schedule your posts
  8. If you are cross posting from one site to another, factor in a few organic, original posts for each site
  9. Remember that it is a plan, a guide, so leave room for unexpected breaking news stories or changes
  10. Engage, engage, engage and then engage some more

 If you need help developing your social media plan, I’m here to help!

Watch Out for the Social Media Police!

Media_httpwwwknockkno_abtge

Aren’t you tired of people poking you on Facebook? Wouldn’t you like your friends to STOP tagging you in photos where it is clear you look a hot mess? What about my biggest social networking pet peeve, tagging me in a flyer, advertisement or picture that I’m not in and don’t even care to see!  How about people who only post quotes on Twitter and never engage with you at all?  If any of these social media wrongs ring true for you, order the Social Media Citation notes from KnockKnock.biz and start handing giving them to offenders so we can stop social media posting abuse in all forms.  By the way, you can go ahead and over share this blog post… I wouldn’t even think of giving you a citation for that. 🙂 

Google+ Week One AKA My New Addiction

I’ve gotten very little sleep over the past few days experimenting with Google+, the new social network just rolled out by Google. Winning where Google Wave failed, I have to say my initial impression of the platform has been very positive. Over the past few days I have been experimenting, observing, commenting, uploading, testing and getting to know this platform. It’s only been week one but my fascination has not waned yet.

For many this will be another thorn in their side as they attempt to learn yet another social network. But for me it was an easy fit. I have a pretty strong presence on Google already so the migration of my public Google profile, Google buzz posts and Picasa photos was rather easy. Look, I recognized long ago that Google was into world domination so I’ve been on board with them for a while.

The next step in Goolge+ was deciding who I wanted to be in my Circle. Circles on Google+ are a grouping of friends, followers and others that you want to interact with online. After deciding who I would add, the next task was deciding what kinds of Circles I wanted. Google+ has allowed me to separate my real “friends” from the rest of the online world I engage with. I found myself coming up with zany titles for my Circles like, “I Don’t Know You But I May Want To” or “Why Am I Following You” to the one that really counts, “My Inner Circle.” Actually, part of the fun is deciding who will goes where.

Finally, the last step was to start engaging with the other early adopters. Similar to Facebook, you can just follow the feed and start commenting on or reposting links from others. The handy +1 button, very similar to the Facebook Like button, allows you to easily share posts. Last but not least, Hangouts blow me away. Think of them as a chat service on steroids. This video chat feature clearly sets Google+ apart from all other social networks. However, there is pressure to look good all day long… you never know who might want to hang out!

My last and final “Like”… is that unlike Facebook and Twitter… I can segregate my posts to the entire public or to a certain group of people. This alone is a win for me. Once I can do multiple posts to Twitter and Facebook (I’m not any where near ready to leave those two sites) and once I have an iPhone and iPad app then I will settle comfortably into Google+ and never leave. In the meantime, Chris Brogan, President of Human Business Works, has summed up the 50 pros for Google+ better than any other posts I’ve read. Check out his post below.

Amplify’d from www.chrisbrogan.com

 50 pros for Google

  1. 50Google+ is built to take you away from either Facebook or Twitter (or both), and it could do it, in time.
  2. If it seems like FriendFeed, and thus you worry it might burn out, know that Newt Gingrich has already joined.
  3. With a G+ account, you get unlimited photo storage on Picasa. (Flickr feel threatened? FB photos?)
  4. With Circles (how one groups people), you control privacy in a way that makes clear and obvious sense.
  5. Your “about” section is rich, robust, allows links, photos, QR codes, and more.
  6. The “about” section is rich, robust, allows links, photos, QR codes, and more. Marketers rejoice
  7. If Google+ starts influencing Page Rank (meaning, if a link shared on G+ is weighted more than others), it’s game on for SEO/SEM.
  8. If Google Music integrates into this platform the way YouTube is now, it’s a powerful entertainment media platform instantly
  9. You don’t need Quora, if you can ask detailed questions in G+ and share them with specific Circles, etc.
  10. The live video chat feature is a powerful addition to collaboration and workshifting

“A question to ask yourself is, ‘Should I get in early, before anyone’s there to bother with? If I don’t look at it for a year, will I lose ground? If it’s still early days, why should I bother with Google Plus yet?’”

  1. A standalone Google+ Apps version plus Google Docs = a very powerful business collaboration environment that would trump most white label social enterprise tech easily.
  2. With G+ seeing our comment streams, their ability to better plot social graphs and integrate AdSense and maybe even Google Affiliate opportunities is huge. (Yes, FB does this, but Google thrives on Adsense.)
  3. If Google+ offered a WordPress comment integration, I would give G+ my comments in a heartbeat.
  4. That lame +1 button from a few months back now became something rather valuable, if G+ takes off.
  5. People keep citing the FB has 600 million, so no one’s going anywhere argument. AOL, anyone? People migrate. It happens.
  6. There are more big name visionaries poking around on Google+ right out in the open than on any other social application that I’ve seen (this just might be the nature of G+, that everything is so visible, but it FEELS like big news to have Michael Dell and Mark Zuckerberg and others checking it out.)
  7. G+ pushes more use of Gmail. I’ve received 15 non-spam messages in 2 days from my core gmail account, after having had almost zero traffic (nonspam) for 2 years.
  8. If Google integrates Calendar into + and makes it like Tungle, then social calendaring gets pretty interesting.
  9. Google Buzz, which went nowhere for most folks, now looks like a nice sharing stream in your G+ profile, especially if you share a lot via Google Reader.
  10. The photo display interface in Google+ is stunning, adding to my thoughts of this making for an amazing media platform. The moment G+ full-throttle opens up accounts for businesses, you’ll hear big news plays about this platform.

“Would all Google’s efforts in building an OS plus their commanding growth in mobile point to a potential rapid leapfrogging of either Twitter or Facebook? I don’t think so, but Google is wealthy enough to play the long game, and if you think of all these various integrations, this becomes much more interesting to consider.”

  1. With Google’s ChromeOS push, plus the proliferation of Android, Google+ now becomes quite a robust integrated communications, media, and sharing layer on multiple platforms natively, plus it is supported by browsers on all other platforms.
  2. Hangouts (live multi-user video chats) works with Google Translate to faciliate multi-language instant communication. Neither Skype nor Facetime do that.
  3. Google+ is perfectly configured to run social customer service, if only they allowed baked in search capabilities akin to search.twitter.com.
  4. It would take relatively little to integrate Google Voice into this stack in a meaningful way to add SMS to this, plus GTalk already does voice and video 1-to-1.
  5. I don’t think that Blogger integration would improve G+. WordPress has won that war, though Blogger is still serviceable and people still like it.
  6. G+ also won’t replace blogging, such as it is, but not unlike the decline in blogging frequency after Twitter and FB became more popular, G+ makes is really easy to see how you could do the same things inside G+ and maybe get more traction.
  7. (Don’t be swayed by the above. Your blog is your own real estate. Blogging inside anyone else’s platform is like renting a hotel room, putting up posters, and thinking it’s your place.)
  8. Twitter makes a cleaner “newsroom” feel, but G+ has many more methods to tell and deliver a story. A news Circle in G+ would feel as rich as Flipboard.
  9. Oh, I almost forgot: G+ on an Android Tablet is pretty darned good.
  10. Advertising integration seems simple and obvious. Commerce integration doesn’t seem that hard, if you squint.

“Will the mainstream pick this up the way they did Twitter? Does the fact that the URLs for your account on Google+ are messier mean it’ll lack that simple audible sharing we hear on the radio and on TV?”

  1. If you enable location on your mobile device, G+ creates circles by “nearby,” thus allowing for instant location-centric social networks.
  2. If G+ did something special with QR and empowered more location-focused media delivery, then you’d have a powerful media/marketing opportunity right there.
  3. G+ could enable some really interesting multi-format publishing if you turn it around: mix audio, video, photo, text, link, and location data into a “package” or a “project,” and you’ve got a powerful digital publishing platform. (See also the last part of the next point.)
  4. How long before we see our first Hangout live music “jam?” That’s one record button away from being supercool. And one “name your price” Google Checkout tweak away from being instant micro content for sale.
  5. If Google Places integrated with G+ and one were using the mobile/nearby functionality, interesting “migratory” graphs suddenly become a new datapoint for marketers (or researchers, or whatever).
  6. The nonprofit tech use implications of Google+ are quite interesting, especially of Google Pages is reimagined for Google+.
  7. If I can move a Google Presentation into my stream, then I can share business information in a valuable in-system way.
  8. Google+ needs a “sticky” post for streams, so that we can hang a daily status or special update on our stream/profile for the whole day.
  9. When Google+ gets off-site sharing and/or bookmarking abilities, plus when it integrates a URL shortener with stats built in, kapow.
  10. There are no private message functions built in, but that’s because there’s a “send an email” on everyone’s profile page. This is still clunky. This belies the motivations of Google (let us see it all) versus Facebook/Twitter (you just keep feeling like you’re private, if that helps you!).

“Remembering for a moment that Google’s biggest monetary trick is to serve highly targeted ads, what does the Google+ platform do to enhance their data set? Hint: lots!”

  1. The Spark area isn’t that compelling yet, but add user-created materials, plus let us curate that area differently, and we’ll eat out of your hands.
  2. If I were Google, I’d buy Alltop and replace Spark with that.
  3. If users could add themselves to “public” or “member’s only” circles, Google+ would make the ultimate conference attendee/participant tool, almost as-is.
  4. There talk about how some of us are using hashtags inside Google+, even though they don’t function that way. What we’re saying is, “Please let us have tools to create our own folksonomy,” and when Google listens to that, they will see even more interesting social graphs.
  5. Ford is already investigating the heck out of Google+. Location data plus Places plus users’ friends data makes for a rich marketing profile, and some really useful tools.
  6. Google+ would be the ultimate environment for ethical affiliate marketing, if the concept of “objects” or “things” existed. Meaning, if I could say, “I’m enjoying my new !TDK Boombox! today,” and that use of !! became a link that paid me a few bucks if someone bought a TDK boombox after my recommendation, that would be nifty for some.
  7. I saw many early worries from users that marketers would come and ruin things. They’re right to worry. This is a new place to experiment and it will happen. But I’m optimistic.
  8. Small Businesses would benefit from an integration of Places, Pages, and Google Plus. That whole social customer service movement? Pow. Done. Easy.
  9. The minute I can pump a bunch of saved search RSS feeds into Google+ directly, the sooner Google+ would feel like a listening station mixed with a media making/curating platform all in one platform.
  10. The notion of “trending topics” would be exponentially more valuable inside of Google+, depending on how the algorithyms reflected this.

Read more at www.chrisbrogan.com

Why I Deleted Your Post!

Removepost

People forget that the most important part of social networking is… well… being social and networking.  How is it that someone who doesn’t interact with me – either online or off- finds it permissible to post information on my Facebook wall.  They will often promote their upcoming book release, event, or new business venture?  They have never, ever engaged with me on one single topic… ever. Yet, they have no problem asking to me like their Facebook page, support their contest or vote for their business. It’s like walking into a party, (barely) introducing yourself, then telling having that person ask you to tell everyone else in the room why their business is so great. Who would do that?

How can it be that someone who didn’t bother to take the time to ever send me so much as one single tweet, feels comfortable sending me a DM to Tweet something for them?  Well, I won’t do it.  If you do not socialize with me; I will not support your cause, event or business.  I will promptly delete your post and may potentially block you from accessing my sites all together.  Don’t tag me in the photos that I’m not actually in.  Don’t post your fliers and website information to my wall.  Oh, and PLEASE stop asking me to Tweet details about your event as part of your marketing strategy.  But instead of just fussing about what doesn’t work, let me give you an example of what does.

For over a decade, I was a part-time aerobic instructor.  For a time, I was even a personal trainer. Seven years ago I decided I didn’t want to teach anymore.  I just wanted to do my day job and not worry about coming up with new routines.  As a result… you guesed it… the pounds have started to creep on.  My muscle mass has began to decrease at an alarming rate and I’ve lost quite a bit of bone density.  I am an avid biker – clocking at least 25 miles a week – so my heart is healthy but my body is weak.  So, I’ve recommitted myself to getting back into shape.  I’ve been working out and using my favorite fitness apps to share my progression on Facebook and Twitter.

For the past month, a Facebook friend has been commenting on my posts, encouraging me and providing me with inspiration.  As a result, I started watching his Facebook posts more closely.  Come to find out… my Facebook friend, Orlando Darden Jr, is a personal trainer, has a Facebook group page and runs a FREE Bootcamp just blocks from my house.  He never once, in all this time, posted one single thing about his business or occupation.  He never tweeted me anything about what he does (he Tweets as @BodyFitDC).  But, because he’s been social… being generally supportive and interested in my progress.. engaging with me online… I found out what he does on my own.  Once I discovered he was a trainer, I joined his Bootcamp via Meetup and of course I will naturally be tweeting, blogging and doing Facebook posts about my progress and his personal training skills.  He gets free marketing and promotion… organically… without having to ask.

Remember, it’s called social networking… so go ahead… start being social… start to care about the people you interact with online.  Otherwise, at least in my case, I’m deleting your post from my wall – quick, fast, and in a hurry- and won’t be tweeting anything on your behalf.  Oh, and in an ironic twist, I will post this blog on your wall or send it to you in a Tweet as an FYI and as free promotion for my blog.  Hey, fair is fair.  I’ll “see” you online!

Twitter Targets Small, Medium Businesses with New Ad Platform

Twitter is looking to make more money. Are you a business owner? If so, this is where you come in.

Amplify’d from www.mediabistro.com

Twitter needs to make some money this year. As eMarketer predicts, Twitter will make $150 million in advertising revenue this year – and the company is doing everything they can to get there. While most of us have seen Promoted Tweets from big name companies like Coca-Cola, Dell and Ford, Twitter is shifting gears a bit and starting to focus on small- and medium-sized businesses for its advertising products.

Twitter’s upcoming self-serve advertising dashboard (the beta version of which has been leaked) is aimed towards small and medium businesses looking to expand their marketing efforts.

As the Wall Street Journal reports, those beta testers already trying out the dashboard are seeing some pretty significant successes. David Szetela, owner of an online-ad agency Clix Marketing, reportedly saw hundreds of pre-orders of his client Guy Kawasaki’s new book “Enchantment” through ads on Twitter. The ads reportedly cost more than $4,000, but he spent less money on Twitter than on Facebook or Google overall, and saw more pre-orders.

It makes sense that Twitter would start with big businesses like Coca-Cola as founding beta testers of its advertising program. These companies have the capital to risk on an unproven marketing plan. But it’s time now to woo the small- and medium-sized businesses, which make up a significant portion of online advertising sales outside of Twitter. If the company can get these businesses on board, they’ll likely meet or exceed the $150 million in advertising revenue that eMarketer predicts.

Twitter is being valued at over $4 billion now with the recent interest from JPMorgan looking to own 10% of the company for a $450 million investment from its social media fund. The company will have to seriously step up its advertising offerings to small- and medium-sized businesses if it wants to maintain this valuation throughout 2011 and exceed it in the coming years.

 

Courtney Love’s Tweets Lead to Unique Defamation Showdown

WHAT is the world coming to when one can’t even tweet freely without worrying about being sued? OK my fellow Tweeps, you might want to check yourselves the next time you go off on a tangent on Twitter. Dang, is nothing sacred anymore?

Amplify’d from www.hollywoodreporter.com
GABRIEL BOUYS/AFP/Getty Images

The following article appears in the current issue of The Hollywood Reporter available on newsstands Wednesday.

Courtney Love was very upset.

The firebrand rocker had been locked in a dispute with Dawn Simorangkir, a fashion designer who was demanding payment for a few thousand dollars worth of clothes.

So on March 17, 2009, Love took to her Twitter account and began hurling a stream of shocking insults at the designer known as the “Boudoir Queen.” Love’s tweets, which instantly landed in the Twitter feeds of her 40,000 or so followers (and countless others via retweets), announced that Simorangkir was a drug-pushing prostitute with a history of assault and battery who lost custody of her own child and capitalized on Love’s fame before stealing from her. “She has received a VAST amount of money from me over 40,000 dollars and I do not make people famous and get raped TOO!” Love wrote.

That tirade, along with others the Hole frontwoman unleashed on social media platforms including MySpace and Etsy.com during the next four days, form the basis of a unique lawsuit headed to court in January: the first high-profile defamation trial over a celebrity’s comments on Twitter.

“There has never been anything like this case before,” says Simorangkir attorney Bryan Freedman, who will attempt to convince a Los Angeles jury that Love’s false statements destroyed his client’s fashion career, thus entitling her to potentially millions of dollars in damages.

In an age when public figures from Kanye West to Ryan Seacrest communicate influential messages to thousands — sometimes millions — of followers on social platforms, the Love case raises the question of whether celebrities, like the news media, should be liable for what happens if they intentionally put untrue and damaging statements in front of their loyal readers.

“We don’t believe there’s any defamation, and even if there were defamatory statements, there was no damage,” says James Janowitz, an attorney for Love.
A key to the case, say First Amendment lawyers, could be whether an average Twitter user would interpret Love’s vicious tweets as facts rather than merely her opinion.

“I’ll be interested to see if the court gives people posting on Twitter more latitude than other media,” says Alonzo Wickers, a defamation expert who has handled matters for such media clients as Comedy Central and TMZ. “The way Twitter is evolving, it seems to be more of a means to express opinion. I would hope courts give tweets the same latitude as they do an op-ed piece or a letter to the editor.”

To aid her case, Simorangkir plans to call to the stand Jessie Stricchiola, a social media expert who was tasked with studying how many people saw the Love rants and what kind of credibility is given to statements made on a casual forum like Twitter. Stricchiola will report her findings at trial.

Read more at www.hollywoodreporter.com

 

Bill Clinton’s speech can be tweeted after all… ah… DUH!

Did former President Bill Clinton really ban Tweeting, live-blogging, and posting on Facebook during a keynote address for a business and technology conference? Well, if he did, he’s not fessing up to it now! Ah, the power of social media!

Amplify’d from news.yahoo.com

Bill Clinton bans Twitter

Did former President Bill Clinton really ban tweeting, live-blogging and posting on Facebook during a keynote address for a business and technology conference?

No. But it definitely appeared that way over the past 24 hours.

The blog <a href="http://us.rd.yahoo.com/dailynews/yblog_thecutline/tc_yblog_thecutline/storytext/bill-clintons-speech-can-be-tweeted-after-all/38604070/SIG=1614tfqkq/*http://www.readwriteweb.com/cloud/2010/11/no-tweeting-or-posting-to-face.php?…:+readwriteweb+%28ReadWriteWeb%29%22%3EReadWriteWeb%3C/a%3E” rel=”nofollow”>ReadWriteWeb reported Wednesday night on the “no Twitter” prohibition for Clinton’s upcoming address at <a href="http://us.rd.yahoo.com/dailynews/yblog_thecutline/tc_yblog_thecutline/storytext/bill-clintons-speech-can-be-tweeted-after-all/38604070/SIG=11hodgmej/*http://www.salesforce.com/dreamforce/DF10/home/” rel=”nofollow”>Dreamforce, a San Francisco event put on by Salesforce.com. The Los Angeles Times, and other outlets, <a href="http://us.rd.yahoo.com/dailynews/yblog_thecutline/tc_yblog_thecutline/storytext/bill-clintons-speech-can-be-tweeted-after-all/38604070/SIG=1473d174c/*http://latimesblogs.latimes.com/technology/2010/11/bill-clinton-bans-twitter-…” rel=”nofollow”>picked up the story Thursday.

ReadWriteWeb wrote the story after being given the following ground rules by Outcast, a PR firm working on behalf of the event hosts:

“President Clinton’s representatives have mandated that there be absolutely no reporting during his session. That includes live blogging, Tweeting, Facebook posting or use of any other social media. We understand the inconvenience this may present, but greatly appreciate your compliance. Thank you.”

Here’s where there was a bit of a mix-up.

A Clinton spokesperson explained to The Cutline that the event host and PR company were told that the speech would be closed press, and they took that to mean that attendees were prohibited from tweeting, live-blogging or posting on social media sites.

However, that’s not the case. Although the event remains technically closed for traditional media, attendees will not be stopped from using devices for tweeting, live-blogging, posting on social media sites (or maybe just texting their friends).

So, presumably, someone could publish a blog post on a BlackBerry or write up a story based on a series of tweets or Facebook updates from the event. But traditional reporters looking for a press riser or other media setup will be out of luck, since it’s technically closed press.

Read more at news.yahoo.com