Stories Making Headlines in Digital and Social Media News This week

3I pulled the social and digital media headlines from across the interwebs so you wouldn’t have to. Here’s what you need to know to get up to date this week..

Fast Company: How Periscope, Meerkat, and Snapchat Will Change How TV Covers News, Sports, and Weather – The $70-billion-a-year television business (in the U.S.) has been under attack from all sides—Amazon, Netflix, YouTube, and other services are all stealing attention (and revenue). But amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. Easy-to-use, mobile live-streaming services could upend what has been the last sacrosanct aspect of the TV industry. This doesn’t necessarily mean doom and gloom for TV networks; in fact, it creates a universe of fascinating possibilities for them to reimagine their businesses. [ED NOTE: Just last week my media partner and I did a Periscope, Meerkat and LiveStream event for a Baltimore Reporters Roundtable. These easy to use platforms made the programming accessible and allowed my Digital Media Mavens partners and I to share our content across platforms in ways that would have been impossible just a few short months ago. You can watch an archive of the live stream here.

CopyBlogger: The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow – Web users are mission-minded. Cramped for attention. Bent on standards. And uninterested in learning new navigation methods. What you have to remember is that people don’t go to the web to window shop. They go there to drive 60 miles per hour — and look at billboards. Thus, there’s only one good reason why you should learn how to write clear, concise and compelling copy for the web… [ED NOTE: If you need some tips who writing for your blog, you can check out my blog post, I BLOGGED FOR 21 DAYS STRAIGHT. HERE’S WHAT I LEARNED]

Mashable: Facebook Messenger now gives context about the people contacting you. – To make new connections less jarring, Facebook Messenger is introducing a new feature on Thursday that gives you bits of information about someone messaging you for the first time, whether the person is one of your Facebook friends or not. The Messenger team is rolling it out to iOS and Android users in the U.S., UK, France and India over the next few weeks. [ED NOTE: That’s not creepy. Not creepy at all. You know I’m kidding… right]

More of Facebook, because, well, it’s FACEBOOK!

Re/code: Microsoft, Facebook, Google And The Future Of Voice Communications – All of a sudden, it seems like Facebook, Google and Apple are climbing all over each other to own the voice interaction, and specifically, the phone conversation. They’re in a race to compete in the most valuable part of “social” — as if they’ve forgotten, until now, just how much humans ultimately value one-on-one conversation.

Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

You Can’t Afford Not to Do Video Marketing

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You can’t afford not to do video. Seriously. You can’t.

“In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs. By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco.

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that increases brand awareness, loyalty, and fuels sales.”

Read the full article on Why You Can’t Afford Not to Do Video from Entrepreneur.com. Then when you are ready let me and my team help you with your video marketing needs!

Digital Media News: Closing Out The Week With Five Things To Know

Ripped from the headlines, here are five things you should know this week for your digital and social media professional development.

Copyblogger: The Savvy Marketer’s Checklist for Seductive Landing Pages – Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates? Use the 40 tips in our landing page checklist to see where you’ve gone wrong. Or, use the checklist to create a landing page from scratch. See your email list grow faster, your webinars sell out, and your product sales go through the roof.

Here's What's NewRe/code: Twitter vs. Meerkat – Meerkat, the undisputed belle of the 2015 SXSW ball, was hobbled by Twitter’s mid-festival announcement of its acquisition of rival Periscope. The social video-sharing app had achieved a healthy dose of buzz for its savvy integration with the Twitter platform. Yet within hours of the news of its Periscope acquisition, Twitter fired the torpedoes: Informing its upstart rival that it would no longer have access to Twitter’s social graphing capabilities, which allowed Meerkat users to automatically push their livestreams out to their Twitter followers without building a separate contact list in the Meerkat app. Platform owner has significant power. Startup building on that platform is vulnerable. Platform owner capitalizes on its clout and attempts to move in for the kill. Sound familiar? It’s the hypothetical worst-case scenario so often cited by proponents of Title II net neutrality regulations — proponents including Twitter itself. [ED NOTE: This is the one to watch]

POLITICO: The Mobile Election – How smartphones will change the 2016 presidential race -As Hillary Clinton prepares for the formal launch of her campaign, and as Jeb Bush and Scott Walker are neck and neck in the polls, roughly two out of every three American adults, or 64 percent, own a smartphone, according to a new report from Pew. On the consumption side, the rise in mobile will “change politics the same way it is changing American life broadly,” said Ben Smith, the editor-in-chief of BuzzFeed. “People will organize and persuade on mobile devices and apps, the same way they live on them more broadly. Though mobile usage is highest among younger Americans, news consumption is “common even among older smartphone owners,” as “four-in-ten smartphone owners ages 65 and older use their phone at least occasionally to keep up with breaking news.” On the media side, the rise in mobile usage will increase the number of citizen reporters, whose influence on recent political campaigns has been quite significant. Video footage of an errant remark — from George Allen’s “Macaca” moment in 2006 to Mitt Romney’s “47 percent” moment in 2012 — can have more influence on a political campaign than any traditional news report.

Forbes: The Rise Of The Female CDO – The Chief Digital Officer is one role where women are outpacing men by two to one, according to a FierceCIO article citing research by Gartner , which also notes that the number of CDOs who are women has been growing dramatically every year. There are certainly some prominent examples, including Rachel Haot, CDO for New York State (and previously the City of New York), who was chosen Chief Digital Officer of the Year in 2014 by the CDO Club. Others include Jessica Federer at Bayer , Linda Avery of the Federal Reserve and Julie Bornstein, who holds the positions of both CMO and CDO of Sephora . [ED NOTE: Yay! That is all.]

1Harvard Business Review: Defining Strategy, Implementation, and Execution – It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and capture economic value over time? Is “getting things done” what we mean by implementation or execution? Do you “execute” or “implement” a strategy? And can you separate these from strategy formation? For strategy wonks like me, thinking about the definitions of these ideas provides endless fascination. For many business leaders, however, I find that the semantics matter a lot less. And that’s too bad because the semantics should matter. There are meaningful distinctions between strategy, implementation, and execution that are helpful to running a company or business in the real world. Ignoring, blurring, or getting them wrong creates sloppy thinking, deciding, and doing at all levels of an organization. Let’s start with strategy.

Introducing On This Day: A New Way to Look Back at Photos and Memories on Facebook

In an effort to steal some thunder from Timehop (which by the way I’m totally addicted to) Facebook is rolling out On This Day so can look back at past posts… and ultimately, never leave the confines of Facebook.

Facebook Newsroom

By Jonathan Gheller, Product Manager

People often look back at old photos and other memories they’ve shared on Facebook, and many have told us that they enjoy products and features that make this easier.

Today we’re announcing On This Day, a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page.

On This Day shows content from this date in the past. For example, you might see past status updates, photos, posts from friends and other things you’ve shared or been tagged in – from one year ago, two years ago, and so on. Only you will see this content unless you decide to share it with your friends.

OTD

To see your On This Day page, you can click on the On This Day bookmark, search for “On This Day,” or visit 

View original post 75 more words

Cutting The Strings: The Push To Go Wireless – My MacBook Review

Mac 

CNET reports that Apple is once again shaking things up and changing the computer game.  

“Ready or not, Apple’s new MacBook is cutting the computing industry’s cables.

The slim laptop has just a single USB port, the new tiny Type-C variety that’s slowly popping up in devices this year. It’s a multipurpose port that connects to external devices like hard drives, runs video to TVs and external monitors, and supplies the laptop with power when it’s charging time.

The new USB port is remarkably flexible, but it’s still just one port. For those who need to attach printers, Ethernet cables, external hard drives, cameras, monitors, keyboards, mice, TVs, game controllers and tablets, that might seem confining”

UPDATE: So, I got the sexy, gold MacBook. Here’s my review:

When I moved into my new workspace I bought the new iMac. Love, love, love it.  But to not be tied to my desk, I needed a light weight laptop. Now, my MacBook pro is a BEAST, but it’s heavy and not the best portable option. After a lot of research and comments from friends, I decided on a brand new MacBook. I landed on the gold one because I like to be different and it matches my iPhone.

So here’s the thing. The MacBook is small, portable, light laptop. That alone gets five stars from me. Sometimes I need a break from my office to chill on the rooftop of the office building or if I’m at home, I often like to work in my backyard. I also will work just about any place that has free WiFi. Having something lightweight is a must. Portability aside, the speed, memory and battery life on the MacBook is superb and the retina screen anti-glare is everything. But this is a portable laptop. It should not, in my opinion, be your one and only computer. If you are only going to buy one, get the MacBook Pro. I know it’s heavy, but it’s a BEAST and you cannot… simply can not… beat the speed and functionality for the price. Mine is three years old and it is still going strong. Now, it’s an old 17-inch (funny how three years is old in the lifetime of a computer) so it’s heavy as crap. That’s why I got the sexy, light, MacBook.

In regards to not having a dedicated USB port, I have to admit, I’m not in love with that concept yet. I find myself transferring files back and forth via the Mac AirDrop even though I know the intention is to get us to use the cloud services more. I’ll get there. Baby steps.

FullSizeRenderUPDATE TO MY UPDATE: I’ve had my sexy MacBook a month now. I. Love. It. The battery life is killer. It’s lightweight enough to take everywhere and while my iMac and MacBook Pro remain my work horse computers, I’m all in with this MacBook.

Know The Length of Everything Online

Have you ever wondered how long your blog posts should be? That email you just sent, was it too wordy? What about your Facebook update? Did it go on forever? Maybe you’ve agonized over the proper word count for a blog title. Oh, come on, don’t act like it’s just me.

How long should your email be? How many characters should you use in your Facebook post? What is the proper count for use as your titles, tags, and other descriptions?

A lot of time has been put into calculating the exact length of titles, tags, posts and everything in between. The crazy good people at The Next Web have found out the best length for everything on the Internet. In fact, I may be typing too much right now! Take a look.

The-Length-of-Everything-online infographi

Editors Note: I took their advice. The title of this blog is only six characters, as they indicated it should be. Interestingly enough, the title of their blog was eight words. Things that make you go, hmmm.

Trends in Social Media: GO VISUAL!

Meet Geoff Livingston! Geoff is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change.  A former journalist, Geoff continues to write and has authored three books including the social media primer Welcome to the Fifth Estate.

Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He has won awards from the Society of New communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award for his book Now Is Gone.  Geoff is a regular conference keynote speaker and panelist. He has presented at Mashable, Social Media for Nonprofits Atlanta and Boston, MarketingProfs, SUPERCOMM, CES, Penton Media, TEDx Peachtree, Procter & Gamble, Comcast, Dell, the U.S. Army (three different commands) and many, many more!

Geoff Livingston’s Tips of The Trade:

How do you use social media in your work? –  “It’s obviously a key component of my work, but I find it’s less and less of it.  I am building out and managing programs for clients, how-tos if you would as well as strategies.

More often than not, I am teaching organizations how to integrate social into the larger whole so they can get better results out of it.  That’s their primary issue, how to do we get people to do more with us instead of Liking, Plussing, Hearting (or whatever else it might be). So, I am building content and calls-to-action for lead nurturing.”

What trends to you see in social media? – “More play to pay.  Specifically, it’s getting harder to be seen with branded activities even with what I would call natural and organic social media activities. High dollar content, ads, and native advertising will become more important with each month. And part of that are companies making a profit on what they are offering for free.

As long as the benefit outweighs the costs companies will keep playing, but some networks will certainly suffer engagement for this. I think Facebook is the obvious loser, but I think they feel have to do it to appease stockholders. That’s my assessment.”

What’s your best social media tip? – “Go visual.  If you can communicate it with photos, graphics and/or video, it’s going to have more legs. This is particularly true for consumer, low-dollar B2B services and products, and nonprofit activity. Deep text doesn’t work well on a  mobile phone, and most people won’t engage with it while they are out and about (Starbucks, Metro, etc.) unless they must.”

Google Gets a New Look

Today Google’s social network, Google Plus, has gotten a new facelift.  Google + upgraded its look, making images and videos larger and navigation customizable.  Now, is it just me or does this new look of the Profile page mirror that of that other social network… what’s it called again?  Oh, yeah, Facebook. 

But the new design isn’t just about how your profile will look.  The changes are aimed at making the user experience more visually appealing while they also attempt to streamline the interface.  On its official blog, Google explained the changes:

A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful.

 

Take a look

With the new layout you can:

  • Set your own navigation through the site
  • Share more easily with your contacts
  • Have a dedicated location for Hangouts
  • Read what’s trending on the new Explore page

Some people are already up in arms about the new layout.  You just can’t please everybody.  Although the changes are less than 24 hours old, there has been some early onset backlash and praise.  Not quite the backlash that Facebook has gotten for their forced timeline (which I happen to love.  I guess it’s just me…  I like change.  I like change a lot.  So I’m thrilled with the new look.

Have you tried out the new Google + layout and if so, what do you think?

 

 

 

Strategies for Your Business from What’s Next DC

You know how you go to a conference, rush from panel to panel, wish you could talk to the presenter one-on-one, and then have wave at someone across the room you really want to talk to but can’t approach because the room is too crowded?  Well, What’s Next DC is not one of those conferences.

What’s Next DC, a one-day marketing and communications conference that focusses on the latest and greatest innovations and trends we should focus our efforts on, is more about networking and strategizing than stale lectures.  We were treated to a series of presentations, small group breakout sessions, niche talks and one-on-one time with the presenters.  

I got a chance to chat with four What’s Next presenters who shared advice on what companies would keep in mind when thinking about “social”.

  • BBonin Bough, Senior Global Director of Digital and Social Media, Pepsico
  • Tim Mahlman, Chief Revenue Officer, Klout
  • Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post
  • Sabrina Caluori, Vice President of Social Media and Performance Marketing, HBO

 

Special thanks to Vanessa French, President, Pivot Point Communications, for inviting me to cover the conference.  Also, thanks to What’s Next DC host, Tod Plotkin, who spoke to me about his impression of this year’s What’s Next DC.

 

Social Media: Where Are We Headed in 2012

 

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You can’t deny that “social” took center stage in 2012.   Facebook snagged 800 million monthly users, Google introduced G+, and

Twitter is expected to increase its revenues by more than 86% in 2012.

The more time we spend online, the more we are able to connect with one another and grow our individual and corporate brands. We can collaborate in ways that never existed before.  At the same time, many people, even those in social media, are turning away from many social networking platforms.  Will 2012 be the year that Facebook finally hits the wall?  FirstPost.com suggests this may be the case.   Chris Brogan, President of Human Businessshared with MSNBC.com that he predicted we could be heading for social media overload.

With so many consumers and businesses using social media, 2012 will be the year of oversaturation. That will require a more focused effort to make useful/meaningful media or be left behind as noise.

So what’s next? 

Building communities and creating tighter networks will remain goals in 2012. Google Circles and others embrace these ideas, but to take these efforts to the next level, we must do things that cannot be automated.

  • We’ll need to go beyond just interacting with people and think about how to connect   on a deeper level.
  • We should plan to talk less and listen more.
  • We should value the power of partnerships that bring together brands, causes, and organizations to advance mission.
  • We should spend a good amount of time on closing the digital divide.
  •  We must make a difference.

I think David Shing, Digital Prophet for AOL, said it best during DC Week:

If we are spending so much time on the web it better make our interactions offline better.

My friends, I think 2012 is going to be an interesting year for “social” indeed.

Google faces off with Facebook

Do I need to say it again, Google is all about world domination.  They have dominated the search engine business and while I’m not sure that the Google Wave has caught on they way they would have liked, their Android operating system and their foray into the Smartphone business with the Nexus One are making them a powerhouse not to be ignored.  Now Facebook looks like it’s getting some competition with Google’s newly launched Social Search now opening up in beta.
Opens Social Search to All: Cuts Facebook Off at the Pass
Written by Marshall Kirkpatrick / January 27, 2010

Give it a try and let us know what you think.

Last fall Google began experimenting with a new feature called Social Search, and we called it a big chess move against Facebook. Today Google Social Search is opening up in beta for all Google users. The experimental feature will surface search results from the social streams (bookmarks, blog posts, photos, etc.) of a user’s contacts on services like Gmail, Google Reader or Twitter.

Social Search still doesn’t have a super-prominent place in the Google Search results pages, but make no mistake: This is a very big step. What’s your portal to the Internet: Google’s algorithmic search of the Web at large, or your social circle of people on Facebook? That’s the battle for the future that Google and Facebook are waging now, and Google Social Search is a big move. Facebook search is nowhere near as good.

You may need to go to Google.com/experimental to turn on Social Search and you should try an image search once you have. It will be turned on by default for an increasing number of users over the next few days. The feature requires you to be logged in and discovers your friend connections through your Google Profile.Last week we wrote about how social networking is fast approaching the importance of online of search in terms of Web traffic. One vision of the future, though, has posited that social and search won’t remain separate forever.

Do you want to have your questions answered only via your friends and their online content? No, probably not. But do you want to have your questions answered without the input of your friends and their trusted content? You probably don’t want that either. Google Social Search is a nice combination of search and social. Facebook’s search is terribly weak in comparison. That’s where the real competition is, not between Google and Bing or Yahoo.

One interesting caveat, of course, is that most people have friend networks on Facebook, not in Gmail or Google Reader. Your Facebook Friends aren’t included in Google Social Search, as far as we can tell. Update: Limited information from Facebook may be included in Google Social Search if your friends have associated their Facebook profiles with Google Profiles. But after chasing the Google Social Search team around on the phone for 15 minutes and just getting a PR-answer about this, we’re left to conclude that the rivalry is as heated as we originally reported. Murali Viswanathan, Social Search product manager sent this by email: “If someone links to their Facebook account from their Google profile, Social Search may surface that user’s public profile page. These are the same public profile pages already available on a search of Google.com and other search engines today.”