One of the hottest topics these days is how to develop your on-in presence. The critical first step in any on-line identity campaign is defining your authentic personal brand or rather, how you want to be represented to the world. Keep in mind this is not about painting a picture of how you think you should be represented but rather it’s a look into your most authentic self. In order to do this you must be clear about what you want to communicate before making a bunch of digital fingerprints that will be difficult to remove when you change your mind.
The next step is to draft a design brief and share it with your designer for input. A design that you feel proud to represent your personal brand is usually the result of a collaborative effort among you, your personal brand coach and your designer. This blog will be dedicated to how you can go about step one and two in a world where you may be over whelmed with the choices and short on time. So, come back often as we attempt to show you how to brand yourself on line and increase awareness about yourself and your brand.