New York Mag Links Up With Foursquare. Have you checked in lately?
A magazine taking advantage of location-based social networking. I have to say this is genius. I can see an immediate link between an actual venue an geo-location sites… but a magazine? Hats off to their digital, marketing or whatever department came up with this partnership.Amplify’d from www.mediaweek.com
New York magazine’s Web site nymag.com has linked up with Foursquare,becoming the latest in a rash of traditional media companies tohook up with the location-based social networking service.
Users of the service can “check in” when they visit localbusinesses, alerting friends of their location while earning pointsthat can be redeemed for perks at the business. In recent months,The New York Times, The Wall Street Journal and Time Out New Yorkhave partnered with Foursquare to distribute news and othereditorial content.
New York magazine is using Foursquare to grow the audience for itspopular restaurant, bargains and nightlife listings, data thatcurrently drive 10 percent of its Web traffic.
New York’s followers on Foursquare—which number 7,000—will haveaccess to tips from the magazine’s online database that includes5,000 restaurants, 1,600 bars and 5,500 stores.Read more at www.mediaweek.com