Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

When Social Networking goes Pro

LinkedIn has released the findings of The Mindset Divide, a new research study that interviewed over 6,000 social network users across 12 countries on how and why people use professional and personal social networks. According to the study, people use personal social networks to socialize or pass the time of day.  No surprises there. In comparison, professional social networks, such as LinkedIn, are used to do what the report describes as “investing time.” However, what is most interesting is the types of content people expect to see on a professional social network versus a personal one. Respondents ranked “Updates from Brands” as the #2 type of content they expect to see on a professional social network but on their personal social networks, it scored at #9 on the list.  Advertisers and Marketers should take note of this when setting up, say, their Facebook brand page.

How do you use your personal social networks versus your professional ones?

Originally posted in All Things E

What I’m obsessed with today: LinkedIn’s new infograph

LinkedIn has jumped into the visualization infograph game. I have to admit, second only to Augmented Reality apps, I am totally obsessed with infographs.

LinkedIn, my most under utilized social media site, is adding “social graph”, an infograph mapping for members with at least 50 network connections and 75% of their profile completed to it’s tool box. I think I’ll start spending more time on LinkedIn now.

The social graph depicts one’s hubs of friends, visually presenting the user with their contacts by subject and providing them with their networking strengths and weaknesses. Different colors denote different backgrounds.

Amplify’d from


LinkedIn, the social network for business, has unveiled a new Labs feature called InMaps that shows your contacts in a visual cloud.

LinkedIn has launched a new feature on its Labs site called InMaps, a visual way to view your network of business contacts on the social network.  The new feature has a vague resemblance to a beautiful map that a Facebook intern posted a while back showing what a million Facebook connections look like, but isn’t based on geo-location.

Here’s how it works: LinkedIn sorts your connections and creates a web of dots containing all of your contacts’ relationship to you and to each other. Those with more connections are larger. Clicking on any contact in the cloud highlights its connections to everybody else and lists them in the sidebar.

In addition to mapping your contacts, it also separates them into different colors. For example, my connections (seen above) were separated into eight distinct color groups. In my case, most of them were split by the different jobs I’ve had. All of the blue dots you see are connections I have in the wireless industry, while all of the orange dots are coworkers from one of my past employers. Interestingly, LinkedIn does not label the colors; it leaves this task to you. By exploring, I learned that I need to reach out and start making LinkedIn connections outside of the wireless space because of the lack of diversification in my contacts cloud.

Overall, this new feature isn’t much more than an amusement, but it shows just how many of our contacts know each other. Other Labs projects at LinkedIn include a Swarm feature that shows all of the companies you’re connected to, a Chrome extension, a resume builder, an instant search, an Infinity view that shows the faces of all your contacts, a page that shows all the new members joining LinkedIn around the world, and a Twitter-like Signal feature that lists status updates in different ways. Check them all out at

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