Social Media Pack – Common Craft – Our Product is Explanation

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By far Common Craft has some of the best videos demo around.  Still confused about just what Social Media is all about? Check out Common Craft’s “Social Media Pack” for all things social media from blogs and podcasts to social networking and social book marking then let us know if you need help navigating through the digital space.

Social media is transforming how we use the web by making it easy for everyone to create and share information. This Common Craft Social Media Pack covers the basic tools, technologies and topics that make social media possible to include:

  • Introductions to common social media tools
  • Simple metaphors that communicate big ideas
  • A focus on the productive use of social media
  • Messages designed to increase adoption

Click the link to learn more

Social Media Pack – Common Craft – Our Product is Explanation

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How Twitter Will Change the Way We Live – TIME

Evan Williams and Biz Stone of Twitter Robyn Twomey for TIME
Evan Williams and Biz Stone of Twitter Robyn Twomey for TIME

“Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive”  See the full story below

via How Twitter Will Change the Way We Live – TIME.

If you teach them… they will come… lesson on how to use Twitter

An invitiation to learn "how to" tweet on Twitter
An invitation to learn "how to" tweet on Twitter

Busy professionals love the digital space.  So it stands to reason that on-line Universities offering advanced degrees are becoming increasingly popular.  Walden University is one such on-line university offering accredited on-line masters and doctoral degrees in everything from education, psychology, and health and human services to master’s programs in engineering and IT.  Adding even more prestige to Walden University is the fact that it is under the umbrella of Laureate International Universities, a leading global network of accredited campus-based and on-line universities.

But even with this impressive on-line menu and the strong global backing, Walden University, like many companies, is still learning how to navigate their way through the New Media space.  Last week, my client, Alumni Relations Manager, Shannon Mouton, and I presented to various members of the Digital and Marketing teams on how to use the social networking site Twitter.  There were the usual questions such as “how do I join”, “do I have to use my real name” and “what will I say” to more thought provoking business specific questions such as “if someone sends us a message about the company who should answer them” and “do we have someone who can monitor our Twitter account full-time”?  These are the kinds of questions businesses need to consider before they launch into a digital campaign.  Here are a few things to consider:
1.    What are your goals in the New Media Space?
2.    Who is your target audience?
3.    What is your mission statement or online “voice”?
4.    What will your New Media campaign encompass?
5.    Who will be the administrator of your sites, social networks and blogs?
Businesses recognize the need to be in the Social Media Space and the benefits of both instant and viral marketing.  The way we do business is changing.  Are you ready?