Stop Counting The Number of Followers You Have

You’ve bNumber Imageuilt up a loyal follow of thousand upon thousand of folks across multiple platforms. Yet, you are unable to get them to buy your goods or services. You can’t get them to donate to your cause and you online marketing efforts are failing. Before you even think about getting more followers, start instead by setting some goals on the return you want from you do have. Here are a few tips to up the ante on your online engagement.

  • Post Good Content: Sounds simple right? From your Twitter and Facebook bio, to you profile photo, and each post you make, your content should support your mission, tell your story and the convey the essence of your brand. The content should be so good, so entertaining, followers want to be a part of your mission.
  • Develop an Engaging Voice: Your brand has a unique personality. That personality should translate to your online presence. Whether it’s fun, witty, cutting edge or all about business, your posts and online voice should match up with your brand.
  • Engage in other people’s conversations: Participate in Twitter Tweetchats. Follow hashtags discussions on Twitter and Facebook. Be sure to follow the hashtags of events you attend, and make easy to follow hashtags for your events. Start a conversation based on a link someone shared.

Getting more followers isn’t the end game. You win by getting followers who are invested in your brand and responsive to your calls to action. 

Get Social, or Get Left Behind

Kleiner Perkins Caulfield & Byers, the top Silicon Valley VC firm created a new $250 million fund to invest in social applications and services — which mega-investor John Doerr calls the “third wave” of Internet disruption.

Bing Gordon, the former Electronic Arts creative director who is now a KPCB partner, will run the fund. Companies today, he said, need to have a social sensibility at their core. Those that see social as something to be slapped on afterwards will get left behind.

I love my job more and more everyday!!!

Amplify’d from www.fastcompany.com

For many companies, social media is something the marketing department uses to increase their reach. Features like Facebook Connect seem like obligatory add-ons. But part of the company’s core offering? Not so much.

That’s about to change. So says Silicon Valley mega-investor John Doerr, of Kleiner Perkins Caulfield & Byers, who today announced a $250 million fund to invest in social applications and services. Companies like Cafebots, a startup Kleiner Perkins invested in earlier this year that helps people manage their online social relationships.

Also investing in the new “sFund” are Amazon, Facebook, and Zynga, whose CEOs appeared with Doerr at an event on the Facebook campus. The three other backers are Comcast, Liberty Media, and Allen & Company. The fund kicks off today and has not made any investments yet.

Doerr said KPCB was motivated to create the fund because it believes there’s a “third wave” of “incredible and disruptive innovation” that is fundamentally changing the nature of the Web right now. The first was the creation of the Internet itself, and the second was the invention of browsers, which made it possible for everyday people to use the Web. Now, Doerr said, the Web is shifting “from an old Internet of documents and sites to a new one that’s all about people and places and relationships.” The sFund’s goal, Doerr said, is not only to invest in companies that are leading the charge into the new era, but also to inspire young entrepreneurs to take the plunge.

Kleiner Perkins, one of Sand Hill Road’s leading venture capital firms, has a history of picking winners like Google, Amazon, and Sun Microsystems, as well as Electronic Arts, Symantec, and Netscape. In 2008, Kleiner Perkins created the $100 million iFund to invest in developers making applications, services, and components for the iPhone and iPad. One of those companies, game developer Ngmoco, just got bought by Japanese mobile gaming giant DeNA Co. for $400 million.

So when Kleiner Perkins–or, in this case, Mark Zuckerberg of sFund partner Facebook–says “every industry is going to get fundamentally rethought and designed around people,” it might be worth taking a listen.

Read more at www.fastcompany.com