Tag Archives: Facebook

Five Digital and Social Media Stories Worth Reading This Week

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Here are five stories pulled from the headlines to get you up-to-date this week on digital and social media news. I’ve done the research for you. You can thank me later.

It’s the year of the “Influencer.” IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram ArtistsPULL QUOTE: It was all about selfies for Christine Adelina, until May 1, 2014. That’s when the 22-year-old student and obsessive Instagram poster from London learned her large following on the photo-sharing app could translate to some decent income. After attending a meetup for Instagram “influencers,” she switched from bedroom and bathroom selfies to artistic portrayals of the world around her, now spending at least three hours a day on the app. And brands are gawking — handing over ad dollars to Adelina and other so-called influencers, anywhere from $300 to thousands of dollars depending on the deal, to join their marketing campaigns. While some sponsorship deals simply reward users with gifts for sending out company-related Instagram posts, others are contracted. Take Nabisco’s #PuttingOnTheRitz campaign, for example. That marketing strategy to promote new Ritz Crisp and Thin crackers — to which Adelina and a handful of other contracted influencers submitted two photos for this June  — reached 7.5 million people. One post from British blogger Tanya Burr, who boasts 2 million Instagram followers, drew 110,000 likes.

It’s the latest sign that Madison Avenue and its counterparts worldwide are recognizing the pitch power of organically born social media stars like Adelina and Burr. They can be just as influential, or even moreso, as celebs like the Kardashians. Consumers, the thinking goes, may connect more readily with individuals who lead lives like their own. “For ‘Putting on the Ritz,’ we were very interested in getting people involved. The campaign seemed more real,” said Jana Soosova, social media campaign manager at London-based PHD Media.

instagram ritz

While Instagram influencer Christine Adelina’s post was not the highest traffic-driver for the #PuttingOnTheRitz campaign, Nabisco paid for and endorsed the submission as part of its marketing strategy.  – Instagram Screenshot 

Earlier this month, Instagram introduced its first ad product for businesses. The system allows companies to quickly create standard ads, target them to selected users and include direct-response buttons (like “Buy Now” as seen on Facebook, Twitter and Google). The move will spur more ads on the Facebook-owned photo-sharing app — and fuel Instagram’s predicted rise to $2.8 billion in revenue by 2017.

Marketing jobs have gone digital and they are asking for a lot from their employees! MarketingProfs: The Most In-Demand Digital Marketing SkillsPULL QUOTE: The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager. Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

If you’ve paid attention today, you’ll see Kanye West trending on Facebook (kill me now). What does it take to becoming a trending topic on Facebook? IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram Artists – PULL QUOTE: But how exactly does Facebook decide what to put in the Trending queue? And why is it that trends sometimes show up hours if not days after they may be trending somewhere else? Facebook shows you things in your Trending line-up the same way it shows you things in your News Feed: Algorithms. It takes into account a few personal things, like where you live and what Pages you follow. But primarily it looks for two broader signals: Topics that are being mentioned a lot and topics that receive a dramatic spike in mentions. You can’t have one without the other. For example, Kim Kardashian is mentioned often on Facebook, so the total volume of mentions is always high and isn’t a good indicator of whether or not she’s part of a trending topic. Instead, Facebook looks for a spike in mentions relative to the normal chatter around Kim and other celebrities, too. Things that trend aren’t just the most highly mentioned people or topics. They have to be tied to some kind of relevant event.

Right now I’m rocking a Misfit. I ‘m using it as a replacement to my UP24 because I can swim with the Misfit. Am I missing out on not having an Apple Watch? ReadWrite: The Wearables Market Is Exploding, And Apple Is Stealing The Show – PULL QUOTE: Second only to Fitbit, Apple Watch rules the smartwatch scene.  A new report published by IDC paints an intriguing picture of the wearables market as it looks in the middle of 2015. The market grew 223% over the course of the previous year, and Apple—new to the sector and with only one wearable to its name—was bested only by Fitbit, in terms of devices sold during the last three months. That puts reports of rather underwhelming Apple Watch sales into perspective. (Apple hasn’t released official figures of its own, of course.) While the smartwatch has yet to make an iPhone-like splash so far, with nearly 20% of the market, but it’s already threatening to dominate the nascent wearables movement.

I’ll admit it, I’m developing Snapchat campaigns and have totally forgotten about Vine. Apparently, that is not a good thingQuartz: Vine is a sleeping giant (while everyone is focused on Snapchat)PULL QUOTE: A funny thing happened to Vine, Twitter’s short-form video app, after its initial buzz wore off: It kept going. If you haven’t checked lately, Vine, launched in early 2013, is still a thing. It has evolved from a social “Instagram-for-video” built atop Twitter into a unique mobile entertainment platform with its own style, format, and celebrities. And as mobile video continues its long-awaited rise, Vine has built and maintained an impressive audience. Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

 

Stories Making Headlines in Digital and Social Media News This week

3I pulled the social and digital media headlines from across the interwebs so you wouldn’t have to. Here’s what you need to know to get up to date this week..

Fast Company: How Periscope, Meerkat, and Snapchat Will Change How TV Covers News, Sports, and Weather – The $70-billion-a-year television business (in the U.S.) has been under attack from all sides—Amazon, Netflix, YouTube, and other services are all stealing attention (and revenue). But amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. Easy-to-use, mobile live-streaming services could upend what has been the last sacrosanct aspect of the TV industry. This doesn’t necessarily mean doom and gloom for TV networks; in fact, it creates a universe of fascinating possibilities for them to reimagine their businesses. [ED NOTE: Just last week my media partner and I did a Periscope, Meerkat and LiveStream event for a Baltimore Reporters Roundtable. These easy to use platforms made the programming accessible and allowed my Digital Media Mavens partners and I to share our content across platforms in ways that would have been impossible just a few short months ago. You can watch an archive of the live stream here.

CopyBlogger: The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow – Web users are mission-minded. Cramped for attention. Bent on standards. And uninterested in learning new navigation methods. What you have to remember is that people don’t go to the web to window shop. They go there to drive 60 miles per hour — and look at billboards. Thus, there’s only one good reason why you should learn how to write clear, concise and compelling copy for the web… [ED NOTE: If you need some tips who writing for your blog, you can check out my blog post, I BLOGGED FOR 21 DAYS STRAIGHT. HERE’S WHAT I LEARNED]

Mashable: Facebook Messenger now gives context about the people contacting you. – To make new connections less jarring, Facebook Messenger is introducing a new feature on Thursday that gives you bits of information about someone messaging you for the first time, whether the person is one of your Facebook friends or not. The Messenger team is rolling it out to iOS and Android users in the U.S., UK, France and India over the next few weeks. [ED NOTE: That’s not creepy. Not creepy at all. You know I’m kidding… right]

More of Facebook, because, well, it’s FACEBOOK!

Re/code: Microsoft, Facebook, Google And The Future Of Voice Communications – All of a sudden, it seems like Facebook, Google and Apple are climbing all over each other to own the voice interaction, and specifically, the phone conversation. They’re in a race to compete in the most valuable part of “social” — as if they’ve forgotten, until now, just how much humans ultimately value one-on-one conversation.

Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

Do You Know Who Is Seeing Your Facebook Posts?

Facebook boasts 1.3 billion monthly active users. Yet many people still haven’t taken control of the information they post. If you are using your page to promote your business, you may have your posts open to the public. However, you may not want to share your college reunion photos or you vacation updates with everyone. You may decide to make those posts available to only a select group of people. Either way, you have are in the drivers seat when it comes to what you post.

Facebook makes it easy to select “who should see” each post and shares this:

You’ll find an audience selector tool most places you share status updates, photos and other things you post. Click the tool and select who you want to share something with.

The tool remembers the audience you shared with the last time you posted something and uses the same audience when you share again unless you change it. For example, if you choose Public for a post, your next post will also be Public unless you change the audience when you post. This one tool appears in multiple places, such as your privacy shortcuts and privacy settings. When you make a change to the audience selector tool in one place, the change updates the tool everywhere it appears. Remember, when you post to another person’s Timeline, that person controls what audience can view the post. Additionally, anyone who gets tagged in a post may see it, along with their friends.

Still not sure how to control who sees your Facebook page? Worried about the apps you’ve assigned to your Facebook account? If so, you should do a Facebook Privacy Checkup. Here’s a video to walk you through the process.

You can also change who gets to see your posts as you are making them on Facebook. Here’s a really quick video to show you how.

Want more tips? Be sure to subscribe to my YouTube channel here.

Introducing On This Day: A New Way to Look Back at Photos and Memories on Facebook

In an effort to steal some thunder from Timehop (which by the way I’m totally addicted to) Facebook is rolling out On This Day so can look back at past posts… and ultimately, never leave the confines of Facebook.

Facebook Newsroom

By Jonathan Gheller, Product Manager

People often look back at old photos and other memories they’ve shared on Facebook, and many have told us that they enjoy products and features that make this easier.

Today we’re announcing On This Day, a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page.

On This Day shows content from this date in the past. For example, you might see past status updates, photos, posts from friends and other things you’ve shared or been tagged in – from one year ago, two years ago, and so on. Only you will see this content unless you decide to share it with your friends.

OTD

To see your On This Day page, you can click on the On This Day bookmark, search for “On This Day,” or visit 

View original post 75 more words

Stop Counting The Number of Followers You Have

You’ve bNumber Imageuilt up a loyal follow of thousand upon thousand of folks across multiple platforms. Yet, you are unable to get them to buy your goods or services. You can’t get them to donate to your cause and you online marketing efforts are failing. Before you even think about getting more followers, start instead by setting some goals on the return you want from you do have. Here are a few tips to up the ante on your online engagement.

  • Post Good Content: Sounds simple right? From your Twitter and Facebook bio, to you profile photo, and each post you make, your content should support your mission, tell your story and the convey the essence of your brand. The content should be so good, so entertaining, followers want to be a part of your mission.
  • Develop an Engaging Voice: Your brand has a unique personality. That personality should translate to your online presence. Whether it’s fun, witty, cutting edge or all about business, your posts and online voice should match up with your brand.
  • Engage in other people’s conversations: Participate in Twitter Tweetchats. Follow hashtags discussions on Twitter and Facebook. Be sure to follow the hashtags of events you attend, and make easy to follow hashtags for your events. Start a conversation based on a link someone shared.

Getting more followers isn’t the end game. You win by getting followers who are invested in your brand and responsive to your calls to action. 

Why You Should Have A Social Media Plan AND Ten Ways To Get Started

4You know you should be active in social media. It’s good for your personal brand and your business. But you just don’t have time to do all those posts. One way to help you get organized is having a social media plan. A social media plan or mapping out what your posts will be on a weekly and even monthly basis helps you think strategically about what you should share with your audience. The social media plan includes a daily breakdown of what you should post most days of the week.

Yes, I said most day so of the week.

Consistency is the key in social media. Don’t ride the social media wave unless you can commit to a consistent schedule that your followers can depend on.

I tend to use themes to map out the days of the week on my social media plans. I am also a big fan of iteration. Below is an example of a Monday through Friday Twitter and Facebook social media plan. I developed this weekly plan for my client, AmeriCorps VISTA. It helped guide my posts throughout the week. You’ll see the days of the week divided up into five categories:

  • Mission Monday
  • Tip Tuesday
  • Webinar Wednesday
  • Throwback Thursday
  • Follow Friday

SMM Plan Image

SMM Plan Twitter JPEG

To get started on your plan, think about the content you have to share. If you are new to the social space, focus on one social media site at a time. I would recommend you consider getting starting with Twitter, Facebook, or YouTube.

Twitter – Without a doubt, Twitter is the best way to share and discover what is happening in the moment. To grow your audience, think about following and sharing popular hashtags and TweetChats.

Facebook – Most of your friends and colleagues are on Facebook. So are your clients and customers. Why not join Facebook Groups that support your mission and vision? Better yet start a group of your own. It’s a great way to connect and engage with the people that mean the most to you or the people you are trying to reach.

YouTube – Everyone has a story to tell. YouTube provides a forum to allow people to connect, inspire, entertain and inform. If you are comfortable in front of the camera or have a lot of video content, YouTube is a great place to start. Consider producing a web series of your most popular content. 

Here are ten tips to keep in mind once you are ready to start your social media plan:

  1. Determine which platforms you will use – Facebook, Twitter, Instagram, YouTube or all four
  2. Devise a daily, weekly and monthly social media schedule that incorporates each platform
  3. Monthly posts should reflect recurring dates such as holidays, celebrations or conference dates
  4. Determine who will manage your accounts and how often they will post
  5. Build upon the content you already have (photos, video, press releases)
  6. Come up with a regular posting schedule and stick to it
  7. Use a social media management tool such as Hootsuite to schedule your posts
  8. If you are cross posting from one site to another, factor in a few organic, original posts for each site
  9. Remember that it is a plan, a guide, so leave room for unexpected breaking news stories or changes
  10. Engage, engage, engage and then engage some more

 If you need help developing your social media plan, I’m here to help!

Google+ vs Facebook… Who is Winning?

Google+ is where I engage with the social media, biking, and music community. I made these Circles to specifically isolate these groups, to drown out the other “noise” of other posts, and to focus on the conversations that mean the most to me.  Facebook, however, is where I hangout with family, friends, and well, people who say there are “friends” but who are more like very casual people I barely know and may, at some point, want to engage with.  Wondering what the breakdown of Google+ vs Facebook looks like? See the Infographic below.

Should You Use Facebook As Your Website?

Many businesses ask if it is necessary to have both a website and a Facebook  page.  Also up for debate is whether you should use Facebook as your website.  One could make an argument for both and knowing your goals in advance is the real key to answering this question.  Here are some Pros and Cons to help determine if you need both and/or if you should use Facebook as your website.

Pros

• You don’t have to take on the expense and time of building a website

• Setting up a Facebook page is free

• Using third-party apps on Facebook is easy and fairy inexpensive

• Developing new pages is very easy

• You can sell products using their e-commerce platform with PayPal

• Builds relationships with customers and prospects

Cons

• You don’t own the content or the data on the page

• Not everyone uses Facebook or social media

• Other than the Insights Facebook gives you (which isn’t a lot), you can’t measure its effectiveness

• You’re always working with the Facebook terms of service and, if violated, they can remove your page

• Facebook is geared toward brand awareness and networking, not revenues or profits for your business

• If Facebook goes away tomorrow, so do your relationships

• Someone on your team (or you) needs to stay on top of changes at Facebook, which happen multiple times a month and sometimes without communication

Website design has become so easy these days, that there isn’t much of a downside of building your own site.  In addition, having a website can lead to the credibility of your business.  But you don’t have to spend a lot of money to have a compelling and competitive website.  There are many services that will allow you to build your site for free.  List below are some of the top contenders to think about when looking for free website service:

Yola – Create a free website in minutes with no technical skills.

Weebly – Named one of TIME’s 50 Best Websites, Weebly has an easy, drag and drop interface to create your own website. It’s free, powerful, and professional.

Webstarts – Make a free website with Webstarts and get ranked on Google, Yahoo, Bing and MSN.

Google Sites- Create free website pages in a few easy steps and share webpages among groups.

Note, however, that while setting up your website can be free and easy, some real-time and effort should be placed into where you host your website.  The real expense with regard to websites is not necessarily in the design but in the hosting of the site.  Services such as GoDaddy, Firehost, HostGator all offer competitive pricing but you will want to do your homework before you choose a hosting site.  Of course with Facebook, you can host your page for free but you will not always have control over the content.  With their ever-changing policies, the information on your Facebook Page is at risk of being changed or even deleted at any time.

A Facebook page versus a website is really up to you, as long as you’re aware of the pros and cons, you can make the most educated decision for you and your company.

Portions of this post appeared in Pros and Cons of Facebook As Your Website from Spin Sucks on November 9, 2011.

Should Your Facebook Page Replace Your Website?

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“If I have a Facebook page, why do I need a website?”  I’m starting to get this question more and more.  Clients want to know if it necessary to have both a website and a Facebook page.  Many are even considering taking down their site in favor of a Facebook page. Knowing your goals in advance is really the key to answering this question.  Your Facebook page can be used to grow your brand, your customer base, and your community.  Your website is where you will highlight your goods and services and if applicable, sell products.  I think a corporate Facebook page and company website run hand-in-hand.  To help us understand the differences between the two here is a short list of the pros and cons.

Pros

You don’t have to take on the expense and time of building a website

Setting up a Facebook page is free

Using third-party apps on Facebook is easy and fairly inexpensive

Developing new pages is very easy

You can sell products using their eCommerce platform with PayPal

Builds relationships with customers and prospects

Cons

You don’t own the content or the data on the page

Not everyone uses Facebook or social media

Other than the Insights Facebook gives you can’t measure its effectiveness

You must with the Facebook terms of service and, if violated, they can remove your page

Facebook is geared toward brand awareness and networking, not revenues or profits 

If Facebook goes away tomorrow, so do your relationships

Someone on your team (or you) needs to stay on top of changes at Facebook, which happen multiple times a month and sometimes without communication

Website design has become so easy these days that there isn’t much of a downside to building your own site.  In addition, having a website can lead to the credibility of your business.  Keep in mind that you don’t have to spend a lot of money to have a compelling and competitive web site.  There are many services that will allow you to build your site for free.  Listed below are some contenders to think about when looking for free website service:

Yola – Allows you to create a website in minutes with no technical skills. 

Weebly – Named one of TIME’s 50 Best Websites and features a drag and drop interface to 

Webstarts – Allows you to get ranked on Google, Yahoo, Bing and MSN. 

Google Sites- Easy to set up and allows you to share web pages among groups. 

While setting up your website can be free and easy, some real time and effort should be placed regarding where you host your website.  Services such as GoDaddy, Firehost, HostGator offer competitive pricing, but you will want to do your homework before you choose a hosting site.  Of course with Facebook, you can host your page for free but you will not always have control over the content and there is a risk of your page being changed at any time.  There’s also the issue of your privacy and protecting your content – a topic that is becoming more an more of an issue on Facebook.    

A Facebook page versus a website is really up to you, as long as you’re aware of the pros and cons, you can make the most educated decision for you and your company.

Portions of this post appeared in Pros and Cons of Facebook As Your Website from Spin Sucks on November 9, 2011

Photo provided by Photostock / FreeDigitalPhotos.net

The Big Four Tech War

As the Holidays near and the four powerhouses of tech, Google, Apple, Facebook and Amazon are fighting for position in the tech wars and holiday season sales.  This is a tech war like none other.

“It’s the biggest, most intense battle in tech history,” said Ted Morgan, chief executive of Skyhook Wireless, a firm that provides location-based technology for mobile devices. “It’s so much bigger than even the Microsoft, Apple, IBM battles of the 1990s.”

Here’s how the four shake out:

Google

  • Makes money selling ads that appear alongside its search results.
  • Developed the Android software to run on phones built by others, including Motorola, Samsung and HTC.
  • Looking to acquire cell phone-maker Motorola Mobility Holdings.
  • Recently released Google Music

Apple

• Built success by selling computers, phones and tablets that work seamlessly with the company’s software programs.

• Announced that more than 25 million people have downloaded iOS 5.

• Recently shared iCloud, a brand-new service that lets you store your emails, music files, videos, and more on an Apple-controlled remote server, and access the data from any other device with iCloud support.

As a side note, the passing of Apple’s former CEO Steve Jobs has the entire tech community wondering how his absence will impact the company he co-founded.

“Since Jobs passed on the baton to Tim Cook in late August this year there has been concern among market watchers that an Apple without Steve Jobs at the helm will not be the same. However, some believe the skeptics might be underestimating Apple’s bench strength. “This is something they’ve been planning for and thinking about for a long time,” David Riedel, President and Founder of Riedel Research Group, said.  “One of the qualities of a good CEO is that he can pick the right people, and Jobs was such CEO, Jeff Ebersits, CIO at Shareholder Value Management.” Source

Facebook

• The baby of the bunch, Facebook is the world’s most popular social network. But founder Mark Zuckerberg’s ambitions are grander – and they run directly into those of the three other Titans.

• Facebook hopes to be an alternative way to organize the Web, a platform for consumers to spend their time online. Instead of using Google’s algorithm to search for news and information, Zuckerberg envisions a future in which people consult their network of friends.

• Most critically, content on Facebook is out of the reach of Google’s search engine. And the more time people spend on Facebook, the less time they are looking at ads on Google, which recently launched Google+ as a rival social network.

• Facebook is beginning to bump into Apple’s business of selling apps on its devices. Zuckerberg’s company has quickly become a powerful player in the booming market for social games, such as the popular FarmVille.

Amazon

• The world’s biggest online retailer.

• Benefiting from growing sales of its Kindle e-book reader and digital media, including books, movies and music, putting it in competition with Apple’s iTunes.

• Like Google – is shifting toward Apple’s territory of making devices. Not only does Amazon have the Kindle, but they recently released the Kindle Fire to rival the iPad.


Watch Out for the Social Media Police!

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Aren’t you tired of people poking you on Facebook? Wouldn’t you like your friends to STOP tagging you in photos where it is clear you look a hot mess? What about my biggest social networking pet peeve, tagging me in a flyer, advertisement or picture that I’m not in and don’t even care to see!  How about people who only post quotes on Twitter and never engage with you at all?  If any of these social media wrongs ring true for you, order the Social Media Citation notes from KnockKnock.biz and start handing giving them to offenders so we can stop social media posting abuse in all forms.  By the way, you can go ahead and over share this blog post… I wouldn’t even think of giving you a citation for that. 🙂