Last week, even GM’s OnStar decided to take the “if you can’t beat ’em, join ’em” approach, announcing that it would start running popular smartphone apps such as the social-networking phenomenon Facebook and online music service Pandora on its connected car systems. I’m still not sure WHY?!?Amplify’d from www.foxnews.com
Jeffrey Sauger/General Motors
Rather than struggle to keep pace with new technology, car manufacturers are increasingly relying on smartphones to provide tech features.
While technology races ahead, gear built into cars is increasingly left in the dust. And that’s about to change: Your car is about to join the app revolution.
For years, car manufacturers have struggled to keep pace with new technology. They add old wireless connections even as faster, newer standards are introduced. They hide hard drives in headrests while larger, cheaper drives keep coming out.
Just look at GPS navigation: A new $170 portable navigation device is more accurate and has more features than the built-in $2,000 option the dealership wants to sell you. That’s because it takes years for a car to make it from the drawing board to the showroom, while new gadgets and apps appear every day.
So automakers like BMW, Ford, and GM are changing their tack. Instead of trying to stuff dashboards with the latest technology, like gigabytes of memory or dedicated computer systems, they’re designing more streamlined systems that simply connect to drivers’ smartphones.
The idea is to rely on those devices to provide the communicationsand computing power to deliver new services and features. After all, what’s more current, your iPhone or your 6-year-old SUV — which was designed before there was such a thing as Facebook, or Twitter?
See this Amp at http://amplify.com/u/aw7x