Tag Archives: consumers

We love our computers — but love Macs best (I don’t make this stuff up people!)

Apple’s consumer satisfaction rating rose last year, blowing past its rivals with a score of 86, up from 84 in 2009. This year marks the seventh straight year in which Apple led the PC category. Steve Jobs must be doing something right!

“The biggest asset Apple has had for a long time is its commitment to innovation,” said David VanAmburg, managing director of ACSI, an Ann Arbor-based research group. “Others are improving, but the whole world watches Apple when it comes up with its new products each year.”

Amplify’d from money.cnn.com
chart_mac_pc.top.gifBy David Goldman, staff writerFirst Published: September 21, 2010: 3:49 AM ET

NEW YORK (CNNMoney.com) — Americans’ satisfaction with their personal computers has been on the rise for the past decade, but consumers still overwhelmingly prefer Apple’s Macs to Windows PCs.

An American Customer Satisfaction Index report released Tuesday shows all PCs steadily improved in 2010, with consumer satisfaction rising an average of 4% over the past year. Consumers are the happiest that they’ve ever been with their computers, the 16-year old survey found, with PCs scoring a rating of 78 out of 100. That’s up from 75 a year earlier.

Read more at money.cnn.com

By 2014, nearly two-thirds of all U.S. Internet users will be regular visitors to social networks

It’s good to know my social networking addiction and the way I make a living will not be going away anytime soon (if at all). Social network usage will rise sharply in 2010, according to a report by eMarketer. The number of people visiting social networks on a monthly basis in the U.S. will reach 127 million, or about 57 percent of all domestic Internet users, by the end of 2010, a 16 percent increase over 2009. By 2014, two-thirds (65.8 percent) of U.S. Internet users will be regular visitors to social networks, the firm reported. This is looking REALLY good for the home team

Amplify’d from www.adweek.com

“Marketers on social networks are on the cusp of something trulyexciting: a critical mass of engaged consumers who are willing toparticipate, share and spread the word about the companies andbrands they love,” said Debra Aho Williamson, a senior analyst ateMarketer.

“But if there ever were a time to assure consumers that theirinformation is safe and secure, and to make sure that their brandinteractions on social networks are positive, that time is now,”she added.Read more at www.adweek.com

The disconnect between marketers and consumers on Twitter

Twitter and marketing: The real story (or so says a new study)

Amplify’d from holykaw.alltop.com

Marketers could use a little help when it comes to connecting with consumers on Twitter, so says a new study by digital-marketing agency 360i. The study examined 1,800 tweets over a period of six months and found that “marketers use Twitter to broadcast, while consumers use it to converse.”

A sampling of the findings:

  • 43% of consumer tweets are conversations with other users, while only 16% of marketer tweets engage in dialogue with consumers. Add to that, only 1% of consumer tweets are dialogues with brands.
  • Only 12% of consumer tweets mention brands by name with Twitter, Apple, and Google ranking at the top of most mentioned brands.

Full story at USA Today.

Read more at holykaw.alltop.com

 

Holy Kaw! All the topics that interest us The disconnect between marketers and consumers on Twitter

Twitter and marketing: The real story (or so says a new study)

Amplify’d from holykaw.alltop.com

Marketers could use a little help when it comes to connecting with consumers on Twitter, so says a new study by digital-marketing agency 360i. The study examined 1,800 tweets over a period of six months and found that “marketers use Twitter to broadcast, while consumers use it to converse.”

A sampling of the findings:

  • 43% of consumer tweets are conversations with other users, while only 16% of marketer tweets engage in dialogue with consumers. Add to that, only 1% of consumer tweets are dialogues with brands.
  • Only 12% of consumer tweets mention brands by name with Twitter, Apple, and Google ranking at the top of most mentioned brands.

Full story at USA Today.

Read more at holykaw.alltop.com