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The disconnect between marketers and consumers on Twitter

Twitter and marketing: The real story (or so says a new study)

Amplify’d from holykaw.alltop.com

Marketers could use a little help when it comes to connecting with consumers on Twitter, so says a new study by digital-marketing agency 360i. The study examined 1,800 tweets over a period of six months and found that “marketers use Twitter to broadcast, while consumers use it to converse.”

A sampling of the findings:

  • 43% of consumer tweets are conversations with other users, while only 16% of marketer tweets engage in dialogue with consumers. Add to that, only 1% of consumer tweets are dialogues with brands.
  • Only 12% of consumer tweets mention brands by name with Twitter, Apple, and Google ranking at the top of most mentioned brands.

Full story at USA Today.

Read more at holykaw.alltop.com
 
See this Amp at http://amplify.com/u/83iy
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Holy Kaw! All the topics that interest us The disconnect between marketers and consumers on Twitter

Twitter and marketing: The real story (or so says a new study)

Amplify’d from holykaw.alltop.com

Marketers could use a little help when it comes to connecting with consumers on Twitter, so says a new study by digital-marketing agency 360i. The study examined 1,800 tweets over a period of six months and found that “marketers use Twitter to broadcast, while consumers use it to converse.”

A sampling of the findings:

  • 43% of consumer tweets are conversations with other users, while only 16% of marketer tweets engage in dialogue with consumers. Add to that, only 1% of consumer tweets are dialogues with brands.
  • Only 12% of consumer tweets mention brands by name with Twitter, Apple, and Google ranking at the top of most mentioned brands.

Full story at USA Today.

Read more at holykaw.alltop.com
 
See this Amp at http://amplify.com/u/83iy

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The hottest new technology… of the ’80s!

If you came of age in the ’80 then beside the memories of our bad hair you must also remember your first answering machine (why could my parents not get the concept), our BIG, gigantic, cell phones and the portable Walkmen. We thought we were so cutting edge!

Amplify’d from www.howstuffworks.com

80s computer equipment
­Do you remember having a walkman and watching VHS?

If you lived through the 1980s, then you know it was an amazing decade. It seemed like every month some cool new technology came onto the market. Many of the most popular consumer products today made their mark in the 1980s.

To see just how much happened in this decade, here are a dozen technologies that became popular in the 1980s:

  • Personal computers
  • Graphical user interface
  • CDs
  • Walkmans
  • VCRs
  • Camcorders
  • Video game consoles
  • Cable television
  • Answering machines
  • Cell phones
  • Portable phones
  • Fax machines

­

Get started with the first technology gadget from the 1980s on the next page.

Read more at www.howstuffworks.com

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