Trends in Social Media: GO VISUAL!

Meet Geoff Livingston! Geoff is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change.  A former journalist, Geoff continues to write and has authored three books including the social media primer Welcome to the Fifth Estate.

Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He has won awards from the Society of New communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award for his book Now Is Gone.  Geoff is a regular conference keynote speaker and panelist. He has presented at Mashable, Social Media for Nonprofits Atlanta and Boston, MarketingProfs, SUPERCOMM, CES, Penton Media, TEDx Peachtree, Procter & Gamble, Comcast, Dell, the U.S. Army (three different commands) and many, many more!

Geoff Livingston’s Tips of The Trade:

How do you use social media in your work? –  “It’s obviously a key component of my work, but I find it’s less and less of it.  I am building out and managing programs for clients, how-tos if you would as well as strategies.

More often than not, I am teaching organizations how to integrate social into the larger whole so they can get better results out of it.  That’s their primary issue, how to do we get people to do more with us instead of Liking, Plussing, Hearting (or whatever else it might be). So, I am building content and calls-to-action for lead nurturing.”

What trends to you see in social media? – “More play to pay.  Specifically, it’s getting harder to be seen with branded activities even with what I would call natural and organic social media activities. High dollar content, ads, and native advertising will become more important with each month. And part of that are companies making a profit on what they are offering for free.

As long as the benefit outweighs the costs companies will keep playing, but some networks will certainly suffer engagement for this. I think Facebook is the obvious loser, but I think they feel have to do it to appease stockholders. That’s my assessment.”

What’s your best social media tip? – “Go visual.  If you can communicate it with photos, graphics and/or video, it’s going to have more legs. This is particularly true for consumer, low-dollar B2B services and products, and nonprofit activity. Deep text doesn’t work well on a  mobile phone, and most people won’t engage with it while they are out and about (Starbucks, Metro, etc.) unless they must.”

Tips to Rock Your Social Presence

Shannon Mouton leads the internal marketing and digital communications efforts for McKinney & Associates. She is a relationship marketing professional, with a passion for utilizing social technology for building business relationships, sharing information and advancing the greater good. Her 20-plus years of marketing, communications, and 12032876_10206198800663549_1037900389348578334_ocommunity-building experiences have afforded her unique opportunities to foster communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides. Shannon is a contributor to Women Grow Business and has been featured on the Digital Sisterhood Network and American Express OPEN Forum.

I asked Shannon to share some of her best social media tips with me. This is what she had to say:

1. Social media is an part of my workday as I’m responsible for the virtual marketing for the organization. We focus on social tools and platforms that allow us to showcase our expertise and experience as a strategic communications firm. Instead of spreading a little content over a lot of platforms, we do a lot of content over a few platforms. For instance, a team member will write an article, “How to Pitch to Reporters” and we post that article as a blog post and a week later we turn the article into a presentation for SlideShare. We will also post both forms of the information to Facebook and Twitter because we understand people receive and retain information differently.

2. The three social media sites the firm will probably still be using in two years are YouTube, SlideShare and Facebook. While the written word will always be important, visual communications is becoming increasingly so as a method of delivering messages to a variety of audiences. These sites focus on visual communications and lend themselves to the written (and spoken) word. We enjoy and use Pinterest, Instagram and Flickr, which are visually based platforms, but they lack the strong written or verbal component that we need for long-term strategic communications.
3. My best social media tip is also a tip for living your best life: do a few things exceptionally well, instead of being adequate at a lot of things.
This post was originally shared on All Things E

Apple Sends Ripples Through Tech World

According to Wired.com, Apples earnings are “staggering”. They reported “Apple posted March-quarter revenue of $24.67 billion — meaning the company is well on its way toward exceeding $100 billion in sales for the full-year. In the last three months, Apple earned a whopping $5.99 billion. Both the revenue and earnings figures were new records for Apple.”

“With quarterly revenue growth of 83 percent and profit growth of 95 percent, we’re firing on all cylinders,” said Steve Jobs, Apple’s CEO, in a statement. “We will continue to innovate on all fronts throughout the remainder of the year.”

Apple is clearly the one to beat and just in case you are keeping score, below is a look at how some of the other companies are doing in comparison.

Amplify’d from m.apnews.com

NEW YORK (AP) – Consumer technology companies reporting financial results this week are looking like rowboats bobbing in the wake of Apple Inc.’s supertanker.

Close to oblivion in 1997, Apple is now the world’s second-most valuable company, after Exxon Mobil Corp. On April 20, it reported net income of $5.99 billion for the January-to-March period, nearly double that of a year ago. It shipped a record 18.65 million iPhones during the quarter. Its iPad tablet computers are so popular, the company couldn’t make enough.

Apple’s ascendancy has produced many losers and a few winners, as underscored over the past two weeks:

– Microsoft Corp.: loser.

Apple dethroned Microsoft as the world’s most valuable technology company a year ago. In its mid-fall report, it surpassed Microsoft in quarterly revenue. In the January-March period this year, it surpassed Microsoft in net income, too.

On Thursday, Microsoft reported that revenue from the Windows operating system declined for the second straight quarter because people are buying fewer Windows computers.

Some prospective buyers are going to Macs instead – Apple reported that it sold 28 percent more units. Others are going to iPads. Goldman Sachs now believes that more than 30 percent of iPads sold may be replacing PC sales. In the 90s, the trend was the opposite, as Windows PCs were crowding out Macs.

– Nokia Corp.: loser.

Nokia said this week that it will slash 7,000 jobs through layoffs and outsourcing. It still sells more phones than anyone else, but it’s losing share to Apple, especially when it comes to smartphones.

Research firm Strategy Analytics also said revenue from Apple’s iPhone sales surpassed that of Nokia’s phones in the January-to-March period, as iPhones are much more expensive than the average Nokia phone. That makes Apple the world’s largest phone maker by revenue.

To better compete with the iPhone, Nokia is ditching its old Symbian software and adopting Microsoft’s Windows Phone 7. But the transition will take time; the first Windows-powered Nokia phones aren’t expected until late 2011 or early 2012.

– Research In Motion Ltd.: loser.

The maker of the BlackBerry is in a predicament that’s similar to Nokia’s. RIM warned Thursday that net income, revenue and unit sales for the quarter ending in May will come in below its previous forecast.

The company’s high-end phones are looking old compared with the iPhone and ones running Google Inc.’s Android software. They aren’t selling as well as the company expected.

RIM promised investors that new phones with revamped software will bring sales roaring back in the latter half of the year, but investors are skeptical, sending RIM’s stock down Friday.

– HTC Corp., Samsung Electronics Co. and Motorola Mobility Holdings Inc.: winners, indirectly.

Although all three companies compete with Apple’s iPhone, they are doing well. Unlike Nokia and RIM, the three are betting on Google’s Android system, which comes the closest to mimicking the look, feel and functions of the iPhone.

Motorola Mobility is a shadow of the old Motorola, once the world’s second-largest maker of phones. But its focus on Android-powered smartphones is showing signs of success. It reported on Thursday a near-doubling of smartphone sales in the first quarter.

HTC of Taiwan has been making smartphones for a decade, and sales are really taking off with the help of Android. On Friday, it reported selling 9.7 million in the first quarter.

For South Korea’s Samsung, smartphone sales were a bright spot in the first quarter as overall phone sales declined and other electronics were weak. The company is embroiled in patent litigation with Apple.

– Verizon Wireless: winner.

The No. 1 U.S. cellphone carrier posted a jump in new contract-signing customers – the more profitable kind – after it introduced its version of the iPhone on Feb. 10, which ended AT&T Inc.’s exclusive grip on the device in the U.S.

(Verizon Wireless is a joint venture of Verizon Communications Inc. of New York and Vodafone Group PLC of Britain.)

– AT&T and Sprint Nextel Corp: mixed.

Verizon’s new subscribers came at the expense of AT&T and Sprint Nextel Corp. But neither carrier saw signs of current customers moving to Verizon for the sake of the iPhone. Rather, it seems customers weighing between carriers were more likely to go to Verizon because of the iPhone.

AT&T appeared to be splitting new iPhone customers evenly with Verizon Wireless.

Read more at m.apnews.com