Shannon Mouton leads the internal marketing and digital communications efforts for McKinney & Associates. She is a relationship marketing professional, with a passion for utilizing social technology for building business relationships, sharing information and advancing the greater good. Her 20-plus years of marketing, communications, and community-building experiences have afforded her unique opportunities to foster communities where none existed, develop and launch innovative programming and bridge generational, economic and racial divides. Shannon is a contributor to Women Grow Business and has been featured on the Digital Sisterhood Network and American Express OPEN Forum.

I asked Shannon to share some of her best social media tips with me. This is what she had to say:

1. Social media is an part of my workday as I’m responsible for the virtual marketing for the organization. We focus on social tools and platforms that allow us to showcase our expertise and experience as a strategic communications firm. Instead of spreading a little content over a lot of platforms, we do a lot of content over a few platforms. For instance, a team member will write an article, “How to Pitch to Reporters” and we post that article as a blog post and a week later we turn the article into a presentation for SlideShare. We will also post both forms of the information to Facebook and Twitter because we understand people receive and retain information differently.