Tag Archives: branding

Stop Counting The Number of Followers You Have

You’ve bNumber Imageuilt up a loyal follow of thousand upon thousand of folks across multiple platforms. Yet, you are unable to get them to buy your goods or services. You can’t get them to donate to your cause and you online marketing efforts are failing. Before you even think about getting more followers, start instead by setting some goals on the return you want from you do have. Here are a few tips to up the ante on your online engagement.

  • Post Good Content: Sounds simple right? From your Twitter and Facebook bio, to you profile photo, and each post you make, your content should support your mission, tell your story and the convey the essence of your brand. The content should be so good, so entertaining, followers want to be a part of your mission.
  • Develop an Engaging Voice: Your brand has a unique personality. That personality should translate to your online presence. Whether it’s fun, witty, cutting edge or all about business, your posts and online voice should match up with your brand.
  • Engage in other people’s conversations: Participate in Twitter Tweetchats. Follow hashtags discussions on Twitter and Facebook. Be sure to follow the hashtags of events you attend, and make easy to follow hashtags for your events. Start a conversation based on a link someone shared.

Getting more followers isn’t the end game. You win by getting followers who are invested in your brand and responsive to your calls to action. 

Know The Length of Everything Online

Have you ever wondered how long your blog posts should be? That email you just sent, was it too wordy? What about your Facebook update? Did it go on forever? Maybe you’ve agonized over the proper word count for a blog title. Oh, come on, don’t act like it’s just me.

How long should your email be? How many characters should you use in your Facebook post? What is the proper count for use as your titles, tags, and other descriptions?

A lot of time has been put into calculating the exact length of titles, tags, posts and everything in between. The crazy good people at The Next Web have found out the best length for everything on the Internet. In fact, I may be typing too much right now! Take a look.

The-Length-of-Everything-online infographi

Editors Note: I took their advice. The title of this blog is only six characters, as they indicated it should be. Interestingly enough, the title of their blog was eight words. Things that make you go, hmmm.

Why You Should Have A Social Media Plan AND Ten Ways To Get Started

4You know you should be active in social media. It’s good for your personal brand and your business. But you just don’t have time to do all those posts. One way to help you get organized is having a social media plan. A social media plan or mapping out what your posts will be on a weekly and even monthly basis helps you think strategically about what you should share with your audience. The social media plan includes a daily breakdown of what you should post most days of the week.

Yes, I said most day so of the week.

Consistency is the key in social media. Don’t ride the social media wave unless you can commit to a consistent schedule that your followers can depend on.

I tend to use themes to map out the days of the week on my social media plans. I am also a big fan of iteration. Below is an example of a Monday through Friday Twitter and Facebook social media plan. I developed this weekly plan for my client, AmeriCorps VISTA. It helped guide my posts throughout the week. You’ll see the days of the week divided up into five categories:

  • Mission Monday
  • Tip Tuesday
  • Webinar Wednesday
  • Throwback Thursday
  • Follow Friday

SMM Plan Image

SMM Plan Twitter JPEG

To get started on your plan, think about the content you have to share. If you are new to the social space, focus on one social media site at a time. I would recommend you consider getting starting with Twitter, Facebook, or YouTube.

Twitter – Without a doubt, Twitter is the best way to share and discover what is happening in the moment. To grow your audience, think about following and sharing popular hashtags and TweetChats.

Facebook – Most of your friends and colleagues are on Facebook. So are your clients and customers. Why not join Facebook Groups that support your mission and vision? Better yet start a group of your own. It’s a great way to connect and engage with the people that mean the most to you or the people you are trying to reach.

YouTube – Everyone has a story to tell. YouTube provides a forum to allow people to connect, inspire, entertain and inform. If you are comfortable in front of the camera or have a lot of video content, YouTube is a great place to start. Consider producing a web series of your most popular content. 

Here are ten tips to keep in mind once you are ready to start your social media plan:

  1. Determine which platforms you will use – Facebook, Twitter, Instagram, YouTube or all four
  2. Devise a daily, weekly and monthly social media schedule that incorporates each platform
  3. Monthly posts should reflect recurring dates such as holidays, celebrations or conference dates
  4. Determine who will manage your accounts and how often they will post
  5. Build upon the content you already have (photos, video, press releases)
  6. Come up with a regular posting schedule and stick to it
  7. Use a social media management tool such as Hootsuite to schedule your posts
  8. If you are cross posting from one site to another, factor in a few organic, original posts for each site
  9. Remember that it is a plan, a guide, so leave room for unexpected breaking news stories or changes
  10. Engage, engage, engage and then engage some more

 If you need help developing your social media plan, I’m here to help!

Social Media Will Dominate Small Business Marketing within a year

social-media-points5Many people are still trying to understand just what the heck Social Media is or how to use it for their own brand recognition. However, predictions are that “within 12 months, a full 82 percent of businesses will be using social media to promote their brand and the goods and services they offer consumers”, states Patricia Abbate of the Boston Small Business Examiner.  A report released today by Equation Research finds that two thirds of marketers are already using Social Media.  Small business will find themselves in a unique position to reach larger audiences and big business will be able to expand on their brand recognition using the many tools afford them via Social Media.  The amount of Social Media outlets are growing as a staggering pace and it is often difficult to keep up.  Social Media Specialist, such as myself, have live and play in the digital space as a way of staying on top of the trends.  Click the link below to learn more about the new report and how it could impact your business… big or small!

Social media will dominate small business marketing within a year

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Has the Internet Killed Magazine Publishing?

Has the digital space made magazine publishing obsolete? Yesterday we learned that VIBE magazine has shut down.  Its fall is mostly due to the economic recession that cut the advertising budgets of companies that normally advertised with magazines.  But clearly, not positioning the magazine as a powerhouse on line contributed to its demise.
Obama graces the cover of VIBEMusic legend, Quincy Jones, though no longer the owner of VIBE magazine indicated to EbonyJet.com that he was going to fight to get the magazine back and stated “I’m’a take it on-line because print and all that stuff is over.” Jones went on to tell EboneyJet.com that all publications must figure out how to live on line.  “We gotta get into the 21st century.  Print and all that stuff is over, we gotta remember that.  The Chicago Tribune, The Seattle Post Intelligencer, The Miami Herald, they’re over the same way as the record business. We have got to get into this century.”  Ironically, the parent company of EboneyJet.com is having it’s own publishing problems as well.

On the heals of VIBE magazines shutting it’s doors, Johnson Publishing Co. is in the hot seat also.  According to Crain Communications Inc, a major publishing conglomerate, sharp drops in advertising and circulation is causing major problems for Ebony magazine and it’s Chairman and CEO Linda Johnson Rice, daughter of founder John Johnson.

Michael Jackson Ebony CoverIn an email statement to Crain, Ms Rice suggested she is “seeking to leverage and expand the brand through partnerships. Last fall, Ebony and Internet-video giant YouTube, a unit of Google Inc., announced the creation of EbonyJet Television. Content includes celebrity interviews and footage of Ebony’s recent photo shoot with actress Jada Pinkett Smith. In January, Johnson announced a partnership with an African-American film studio and forthcoming documentaries on subjects including Mr. Obama and black comedians”.

Whatever the outcome for these two magazines we must keep in mind that to remain competitive your business must figure out a way to live on-line, use the Internet and work the digital space.  How are you and your company positioning yourself on-line?

Designing Your On-line Brand Identity

daniellericks.com/production

daniellericks.com/production

One of the hottest topics these days is how to develop your on-in presence.  The critical first step in any on-line identity campaign is defining your authentic personal brand or rather, how you want to be represented to the world. Keep in mind this is not about painting a picture of how you think you should be represented but rather it’s a look into your most authentic self. In order to do this you must be clear about what you want to communicate before making a bunch of digital fingerprints that will be difficult to remove when you change your mind.

The next step is to draft a design brief and share it with your designer for input. A design that you feel proud to represent your personal brand is usually the result of a collaborative effort among you, your personal brand coach and your designer. This blog will be dedicated to how you can go about step one and two in a world where you may be over whelmed with the choices and short on time.  So, come back often as we attempt to show you how to brand yourself on line and increase awareness about yourself and your brand.