If you are like me, writing may not be your first love. I am a storyteller, but I’m much more comfortable with the spoken word than the written. Like me, you may have a lot to say but organizing your thoughts and putting pen to paper, or fingers to keyboards may not come naturally. You may be worried that no one will be interested in your point of view. I’m here to tell you, nothing could be further from the truth. We all have a voice and a story to tell. It’s not always easy to make time to blog, but the effort pays by growing your online community, setting yourself up as an expert in your field and sharing your vision and brand in a way that is engaging, entertaining, and can take clients or customers from prospects to actual business revenue generators.
I blogged for twenty-one days straight as part of my 21 Day Dream Big Challenge. I started blogging on April 4 and posted every single day, without missing a beat for twenty-one days. The goal of the challenge was to encourage readers to dream BIG and to get into the habit of focusing on their greatest desires and aspirations. Scientists say it takes twenty-one days to build a habit. We were on a journey to build a habit of dreaming big and living out loud. Little did I know that not only was I building a habit of dreaming big, I was also building a habit of blogging. After blogging every day for twenty-one days, I discovered a few things.
Here are five tips that will take the fear and anxiety out of blogging to get you on your way to telling your story and sharing your point of view.
- Blog Post Platforms: I use WordPress as my blogging platform of choice. I think WP is easy to use and very intuitive. For many people, WP is a bit intimidating. If you’re not worried about analytics or SEO (if you have to ask what SEO is then you probably aren’t worried one bit) there are plenty of user-friendly blogging platforms from Tumblr to Blogger that are an easy 1-2 process. If you are worried about analytics and SEO, I suggest you blog from your website and push the content out from there to your other social networking sites. This will help drive traffic to your website and, in addition, your blog will help establish you as an authority in your industry. It can also help you build your network with potential clients. Plus, I think it is a good idea to curate your content in a hub that you own. I have two blogs. One blog that lives on my website that is strictly business related and one blog that caters to my geeky, techie, lifestyle connoisseur interests. I often cross promote posts across both blog platforms when appropriate.
- Blog Post Length: People often think they have to write the next great American novel when they are blogging. Some people may tell you this is necessary. I would beg to differ. When you are doing a blog post, you don’t have to write a long novel. You have to write an interesting post. In fact, if the information resonates with the reader, shorter is often better. Regardless of the length, I alway cross promote my blog post across my various social networking sites. I may also share a blog several times throughout the month or share an archived article when I haven’t had time to write an original post. When I do this, I change-up the title in an effort to attract new interest. Speaking of blog titles…
- What To Name Your Post: The catcher the blog title, the more likely someone will click on your post. But, be mindful of how that title will translate if you have your blog set up to post to across multiple platforms. “Get Your Sexy On In Five Easy Steps” may work for Facebook or Twitter. You’ve told the reader what the subject is and what they will be learning. However, that may not be what you want to post to LinkedIn or Google Plus. A title on those sites may read, “From The Office To Evening in Five Easy Steps.” Get it?
- Double-check Spelling: If you are like me, grammar isn’t your strongest attribute. Look, I do many things well. I cook, I teach aerobics, I cycle all over the city and I’m one heck of a producer and storyteller. But spelling and grammar? Yeah, I think I was absent the entire time they taught that in elementary school. If you can’t afford an editor (I use one for professional documents and presentations) then use a service like Grammarly to help you edit your copy. I’m using it now. That said, don’t send me your editorial notes on all the things that need correction in this blog post. Send your notes directly to Grammarly. They are the ones acting as my editor at the moment. On a serious note, remember, these sites that have been set up to help us write mistake-free will check for grammar and misspellings. They often cannot determine context.
- Writers Block – Write about what you love and you’ll never get stuck on what to write about. OK, that’s not entirely true. But, as a rule, if you are blogging about things that interest you, what you are writing about should come naturally.
Once the twenty-one-day challenge ended, I was both relieved and saddened. The pressure was off to not have to write every day. But, I soon missed my morning blogging ritual. Currently, I have committed myself to blogging at least once a week or twice when I have time. It’s a lot easier than it sounds.
Need help getting started with your blog? I can help you develop a strategic content management strategy that will be the most effective way to use your blog to generate leads that turn into revenue. Together we can start telling your story in a way that will elevate your brand and generate revenue. Fill out the contact form below and let’s get started.