Five Digital Media Updates Making Headlines

3Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.

Variety: Snapchat Shutters Original Content Channel

Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.

The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.

Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”

TNW: Periscope now has an embeddable ‘On Air’ button for broadcasts

“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.

It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.

Screen Shot 2015-10-07 at 1.40.32 PM

Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”

Re/code: Twitter Unveils New Video Advertising Strategy

“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”

TechCrunch: Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”

Advertising Age: Reuters Is the Latest to Try Reinventing News With Digital TV Service

“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”

The Big Four Tech War

As the Holidays near and the four powerhouses of tech, Google, Apple, Facebook and Amazon are fighting for position in the tech wars and holiday season sales.  This is a tech war like none other.

“It’s the biggest, most intense battle in tech history,” said Ted Morgan, chief executive of Skyhook Wireless, a firm that provides location-based technology for mobile devices. “It’s so much bigger than even the Microsoft, Apple, IBM battles of the 1990s.”

Here’s how the four shake out:

Google

  • Makes money selling ads that appear alongside its search results.
  • Developed the Android software to run on phones built by others, including Motorola, Samsung and HTC.
  • Looking to acquire cell phone-maker Motorola Mobility Holdings.
  • Recently released Google Music

Apple

• Built success by selling computers, phones and tablets that work seamlessly with the company’s software programs.

• Announced that more than 25 million people have downloaded iOS 5.

• Recently shared iCloud, a brand-new service that lets you store your emails, music files, videos, and more on an Apple-controlled remote server, and access the data from any other device with iCloud support.

As a side note, the passing of Apple’s former CEO Steve Jobs has the entire tech community wondering how his absence will impact the company he co-founded.

“Since Jobs passed on the baton to Tim Cook in late August this year there has been concern among market watchers that an Apple without Steve Jobs at the helm will not be the same. However, some believe the skeptics might be underestimating Apple’s bench strength. “This is something they’ve been planning for and thinking about for a long time,” David Riedel, President and Founder of Riedel Research Group, said.  “One of the qualities of a good CEO is that he can pick the right people, and Jobs was such CEO, Jeff Ebersits, CIO at Shareholder Value Management.” Source

Facebook

• The baby of the bunch, Facebook is the world’s most popular social network. But founder Mark Zuckerberg’s ambitions are grander – and they run directly into those of the three other Titans.

• Facebook hopes to be an alternative way to organize the Web, a platform for consumers to spend their time online. Instead of using Google’s algorithm to search for news and information, Zuckerberg envisions a future in which people consult their network of friends.

• Most critically, content on Facebook is out of the reach of Google’s search engine. And the more time people spend on Facebook, the less time they are looking at ads on Google, which recently launched Google+ as a rival social network.

• Facebook is beginning to bump into Apple’s business of selling apps on its devices. Zuckerberg’s company has quickly become a powerful player in the booming market for social games, such as the popular FarmVille.

Amazon

• The world’s biggest online retailer.

• Benefiting from growing sales of its Kindle e-book reader and digital media, including books, movies and music, putting it in competition with Apple’s iTunes.

• Like Google – is shifting toward Apple’s territory of making devices. Not only does Amazon have the Kindle, but they recently released the Kindle Fire to rival the iPad.


Borders launches e-book store… smart… smart… smart

Borders has found a way to stay relevant in the digital space and will be offering over 1.5 million titles!

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Borders launches e-book store

Taking on Amazon, Apple and Barnes & Noble

The book retailer needs to do something in digital as its physical sales fell 11.4 per cent during the first quarter. It has around 15 per cent of the US market.

But it’s a fiercely competitive space, with Barnes & Noble running a store to complement its Nook e-reader, and Amazon doing the same with Kindle. Then there’s iPad, with over 5m downloads since launch.

Borders won’t be launching a device to go with its store, preferring to focus on software for all platforms.

It says it has 38m e-mail addresses through which to promote the store, and that it will offer 1.5 million titles, including free books. That compares with 620,000 for Amazon and 1m at Barnes & Noble.

Read more at www.mobile-ent.biz