Why You Should Have A Social Media Plan AND Ten Ways To Get Started

4You know you should be active in social media. It’s good for your personal brand and your business. But you just don’t have time to do all those posts. One way to help you get organized is having a social media plan. A social media plan or mapping out what your posts will be on a weekly and even monthly basis helps you think strategically about what you should share with your audience. The social media plan includes a daily breakdown of what you should post most days of the week.

Yes, I said most day so of the week.

Consistency is the key in social media. Don’t ride the social media wave unless you can commit to a consistent schedule that your followers can depend on.

I tend to use themes to map out the days of the week on my social media plans. I am also a big fan of iteration. Below is an example of a Monday through Friday Twitter and Facebook social media plan. I developed this weekly plan for my client, AmeriCorps VISTA. It helped guide my posts throughout the week. You’ll see the days of the week divided up into five categories:

  • Mission Monday
  • Tip Tuesday
  • Webinar Wednesday
  • Throwback Thursday
  • Follow Friday

SMM Plan Image

SMM Plan Twitter JPEG

To get started on your plan, think about the content you have to share. If you are new to the social space, focus on one social media site at a time. I would recommend you consider getting starting with Twitter, Facebook, or YouTube.

Twitter – Without a doubt, Twitter is the best way to share and discover what is happening in the moment. To grow your audience, think about following and sharing popular hashtags and TweetChats.

Facebook – Most of your friends and colleagues are on Facebook. So are your clients and customers. Why not join Facebook Groups that support your mission and vision? Better yet start a group of your own. It’s a great way to connect and engage with the people that mean the most to you or the people you are trying to reach.

YouTube – Everyone has a story to tell. YouTube provides a forum to allow people to connect, inspire, entertain and inform. If you are comfortable in front of the camera or have a lot of video content, YouTube is a great place to start. Consider producing a web series of your most popular content. 

Here are ten tips to keep in mind once you are ready to start your social media plan:

  1. Determine which platforms you will use – Facebook, Twitter, Instagram, YouTube or all four
  2. Devise a daily, weekly and monthly social media schedule that incorporates each platform
  3. Monthly posts should reflect recurring dates such as holidays, celebrations or conference dates
  4. Determine who will manage your accounts and how often they will post
  5. Build upon the content you already have (photos, video, press releases)
  6. Come up with a regular posting schedule and stick to it
  7. Use a social media management tool such as Hootsuite to schedule your posts
  8. If you are cross posting from one site to another, factor in a few organic, original posts for each site
  9. Remember that it is a plan, a guide, so leave room for unexpected breaking news stories or changes
  10. Engage, engage, engage and then engage some more

 If you need help developing your social media plan, I’m here to help!

Can YouTube Change How We View Elections?

The newly launched YouTube Elections Hub wants to be your go-to source for coverage of key political moments throughout the election cycle. The channel will offer election-related video clips,a live streams of the days events,and Google+ Hangouts with “power brokers”who are behind the scenes from now through November 6.

Along with videos from politicians and the political parties,original content will be provided by network heavy hitters such as ABC News,Larry King,The New York Times,The Wall Street Journal and an Al Jazeera English Live Stream.  You can watch what is going on live,follow the feed,or leave a comment on the channel.

Will you watch any of the election coverage on YouTube or will you stick to traditional media outlets?

Post originally appeared in All Things E

YouTube Launches Live Stream

How will the launch of YouTube’s live streaming impact Ustream? Will the Flash/HTML5 battle keep me from uploading a YouTube live stream to my iPhone? These and other burning questions “As The World Turns”.

Amplify’d from www.mediaweek.com

YouTube’s tagline has always been “broadcast yourself.” Now  video site is taking that concept to another  the launch of YouTube live streaming as it looks to  upstarts like Ustream.

On Sunday (Sept. 12) YouTube kicked off a test of the new  with four partners: Howcast, Next New Networks,  Young Hollywood.

Through the end of day Monday, each will stream several live programming blocks. For example, at 10:30 PST on Monday,  will broadcast an interview with skateboarding legend Tony Hawk live from the company’s studio. Besides live video, the new streaming platform allows users to post comments in realtime.

While starting with professionally produced content, YouTube is billing its streaming platform as a way for anybody with a Webcam to become a broadcaster. It’s that open access that has driven the success of Ustream, Justin.tv and live-streaming outlets.

YouTube officials said that it will review the results of this weeks test, but plans are in the works to roll out live streaming to more partners.Read more at www.mediaweek.com


Signs You Have Been Spoiled By Technology

I was always considered spoiled growing up.  Being the last of four girls will do that to you.  But, now to  find out I may be spoiled by technology… now that’s an eye opener! Here are 10 of the 21 Signs You Have Been Spoiled By Technology from PCWorld.com.  Funny how I can relate to so many of them…  how about you?

We are living in a geek’s paradise. We are so spoiled by our gadgets and the Internet that we expect everything to be automated, digitized, and customized, not to mention responsive to the swipe of a finger.

Technology has rewired our brains, altered our expectations, and, frankly, turned us all into cranks.

How do you know if this has happened to you? Look for the following 21 warning signs.

You know you’ve been spoiled rotten by technology when….

Never far away from our hands 1. You no longer complain about how slow, buggy, and crash-prone your PC is. Instead you complain about how slow, buggy, and crash-prone your smartphone is. And now you’re doing it in the checkout line at the supermarket.

2. You automatically assume that every screen is a touchscreen, but you have to touch them all just to make absolutely sure. This explains why you’re no longer allowed to enter Best Buy.

3. Someone else is named Mayor of McFatty Burgers in Foursquare before you are, and you wind up depressed for a week. Don’t worry, you’re still King of the Dorks. Would you like fries with that, Your Highness?

4. You waited in line for 24 hours and spent hundreds of dollars for the latest, greatest iPhone, yet you spend most of your time using it to simulate flatulence. Still, it could be worse–you might actually be that gassy.

5. Nothing is fast enough for you anymore. ATMs, TV remotes, microwave ovens–all now suffer from too much “lag” for your tastes. Fortunately, pressing buttons repeatedly while swearing like a sailor does, in fact, alter the time-space continuum.

6. You can’t attend a meeting or go to dinner without hiding your BlackBerry under the table and secretly responding to e-mail. Worse, you don’t even care that other people wonder what the heck your thumbs are doing down there.

TiVo logo

7. Your idea of roughing it is spending a week without TiVo. Those things that keep interrupting the program you’re watching? They’re called “commercials.” Annoying, yes, but usually not fatal.

8. Your flight’s on-board Wi-Fi craps out, and you’re thinking about parachuting down to the nearest Starbucks so that you can log on. Still, that’s better than watching Twilight: Eclipse, the in-flight movie.

Star Trek's Montgomery Scott, chief engineer9. YouTube just cannot stream videos of cats singing opera fast enough for your tastes. We understand that adopting a Highlander accent and shouting “She canna go na faster cap’n!” helps. If Scotty can’t fix it, nobody can.

10. Somebody cuts you off in traffic, and you immediately search your steering wheel for the ‘Thumbs-Down’ button. The good news: Even when you’re short on thumbs, you still have two middle fingers.

Read all twelve signs here

Magazines Go Digitial

I ran across the article below in The New York Time.  It describes how magazines will finally join us in the digital space. I have to say that it’s about time!  My Saturday afternoons use to be filled with me on the sofa and a pile of InStyle, Time, Essence, and at least two other fashion magazines, two industry publications and three home decorating magazines covering the living room floor. I’d spend the day flipping through my favorite magazines and the next few days trying to figure out A) what to do with all those pages I cut out but never again will look at and B) how I was going to get rid of these darn magazines.  Now, problem solved… they are going digital!

The failing publishing industry has forced magazines to reinvent themselves… as so many of us have already done. Enter the age of the electronic magazine. It had to be done because magazine ads are going down the drain… along  with their readership.  I can’t even tell you the last time I bought a magazine… or a book… or a newspaper or even a CD.  If I can’t download it, I don’t want it.  It seems I’m not alone.

Yet, some people are complaining about the new advancement and are asking, “do I really did yet one more gadget to carry around”?  Well, never fear, because with the Apple’s Tablet, slated to ship in March, you will be able to combine your viewing and listening pleasure in one gadget.  In the meantime here’s an excerpt from the New York Times (which I got off line, of course) and two YouTube videos on the hottest new electronic magazine trends.

New York Time – Magazines Get Ready for Tablets By STEPHANIE CLIFFORD

After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers.

Although publishers have not exactly been on the cutting edge of technology, two magazines — Esquire and GQ — have developed iPhone versions, while Wired and Sports Illustrated have made mockups of tablet versions of their print editions, months before any such tablets come to market. Publishers are using the opportunity to fix their business model, too.

Read full story

YouTube, Hulu & eBooks… it’s the digital age baby!

The digital race is on and consumers are benefiting big time! YouTube is about to offer the ability to watch 1080p HD videos in full resolution. In addition, the video channel has recently rolled out YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube. Meanwhile, Hulu just announced a major partnership with EMI to showcase music video and concert footage.  According to Cynopsis Digital, one of my favorite places to go for… well… all things digital… as an example of what to expect from the Hulu/EMI merger,” a mini-site devoted to Norah Jones has been created, featuring video clips and excerpts from live performances. Hulu will also utilize such music pages to drive viewers to music-themed TV episodes and movies, such as this documentary on the Flaming Lips. Meanwhile the highly anticipated Vevo music video site, a joint venture between Sony, Universal and YouTube, has set a launch date of Dec. 8″.

Meanwhile, e-Publishing is taking off as well.  Not to be outdone by Amazon and their new Kindle 3G wireless reading devise, Barnes & Noble has gotten into the eBook game.  Dubbing it as “The World’s Most Advanced eBook Reader”, the nook” promises over one million bestsellers along with your favorite eNewspapers and eMagazines all delivered fast and free via 3G wireless or Wi-Fi. Browse the vast Barnes & Noble eBookstore.

The digital age… you gotta love it!  See you on line!