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The Capital Jazz Festival sizzle reel features highlights from the nearly 30 national music acts that performed on two stages. The festival attracts music lovers from 44 states and we had a BLAST covering this event for Capital Jazz TV and I could not have asked for a better event to produce.
Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.
“Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.
The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.
Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”
“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.
It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.
Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”
“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”
“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”
“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”
You know that social media is an important element of any marketing strategy. But do you know the single most important element that you should add to your social media plan? It is video. Whether it is video on Facebook, Instagram, YouTube, LiveStream, or the newest kids on the block, Periscope and Meerkat, video should be the content you add to your marketing strategy.
Here are video marketing stats we can’t ignore:
More and more people–across demographics–are watching online video. And, of course, you want to be where your clients are. Right?
Here are five ways to develop a social media video marketing strategy:
Need help developing video content for your social media plan? Fill out the form below so we schedule your FREE one-on-one consultation.
You can’t afford not to do video. Seriously. You can’t.
“In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs. By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco.
In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that increases brand awareness, loyalty, and fuels sales.”
Read the full article on Why You Can’t Afford Not to Do Video from Entrepreneur.com. Then when you are ready let me and my team help you with your video marketing needs!
Are you tired of seeing black women portrayed negatively in the media? I know I am! In an effort to combat that image, Danielle Ricks Productions and RixStar Studios have joined forces to create our first offerings for R&R MediaWorks. We are pleased to roll out two joint ventures that will focus on debunking the negative images of black women in the media and instead, tell the true story of who we black women are as dynamic, powerful, vulnerable, caring, professional women of color.
Our first offering is and EPK (Electronic Press Kit) for Denise J. Hart. She is a speaker, author, trainer and coach extraordinaire. Click on the YouTube video to hear her story.
The Things Black Women Are Tired Of Hearing, a web series that takes a look at the lives, minds and psyche of women of color. Click on the YouTube video to check out the trailer and sign up to get notices so you will be the first to know when the web series hits the Internet!
We are here to service your digital media, video production, photography and film needs. We are dedicated to making sure all of our clients, regardless of race or gender are promoted in the most positive light. R&R MediaWorks for YOU!
The Chefs In the City Event to benefit the Cystic Fibrosis Foundation Washington, D.C. Chapter was a lot of fun for a good cause.
You know how you go to a conference, rush from panel to panel, wish you could talk to the presenter one-on-one, and then have wave at someone across the room you really want to talk to but can’t approach because the room is too crowded? Well, What’s Next DC is not one of those conferences.
What’s Next DC, a one-day marketing and communications conference that focusses on the latest and greatest innovations and trends we should focus our efforts on, is more about networking and strategizing than stale lectures. We were treated to a series of presentations, small group breakout sessions, niche talks and one-on-one time with the presenters.
I got a chance to chat with four What’s Next presenters who shared advice on what companies would keep in mind when thinking about “social”.
Special thanks to Vanessa French, President, Pivot Point Communications, for inviting me to cover the conference. Also, thanks to What’s Next DC host, Tod Plotkin, who spoke to me about his impression of this year’s What’s Next DC.
Recently I spoke to a group of local area students on how to prepare for a video production shoot. My presentation was part of Women in Film and Video’s (WIFV) Image Makers Program. The program is WIFV’s community outreach initiative for metro area high school students. It was created in 1997 to teach local youth about film and video production while also helping deserving nonprofit organizations. During their time in the program, the Image Makers participants learn how to interface with clients, brainstorm, write, produce and direct a 30-second public service announcement (PSA) for broadcast distribution. These PSAs are made for up to three deserving nonprofit organizations each year.
My colleague and friend, Yolanda Arrington, a board member for WIFV asked me to come back for a return visit to speak to the students. In preparation for their upcoming field shoot, I shared with the students some tips for preparing for a field production shoot.
The Image Makers Program is operated through the tireless volunteer efforts of WIFV members. These professionals lend their time and ability each Saturday morning for up to 10 weeks. Yolanda spoke to me about her role in the program and the process for selecting students for the 2011 program.
See the WIFV You Tube Channel for previously produced PSAs and check back later for the 2011 upcoming PSA productions.
How we watch television and videos has changed forever. Be it via your computer, on a mobile devise, or on IPTV (Internet Protocol Television) video content is King and it is impacting Social Media as well.
Several digital platforms allow a company, corporation or video community to create their own broadcast channel. You can stream LIVE to your social video community and bring programming to the masses in real time. Or you can develop your own channel on an IPTV site with everything from sports and entertainment programming to your favorite church sermon.
As a broadcast producer with several years of television experience, I’ve come to realize the importance of video in the digital space and have begun to incorporate video production in my client’s Social Media campaigns. Below is a link to a video I produced for a marketing campaign I developed for the Mason Institute of Maryland, Inc. (MIMI). It is designed to promote, recruit, raise awareness and invoke interest in the masonry field at the middle school level and up. In addition to setting up the MIMI MySpace and Facebook pages I casted the actors, wrote the script, oversaw the production and produced a recruitment video for my client. I am currently working on their blog, YouTube and Twitter account as part of their on-line branding presence.
Please click on the logo below to see the video that also “lives” on the MIMI social media spaces.
If you have problems with the link cut and past the URL and add it to your browers http://www.gearshift.tv/video/masonryinstitute.wmv
Digital Media | Video Production | Media Training | Executive Coaching | Social Media | Public Speaking 
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