Category Archives: Video

Five Digital Media Updates Making Headlines

3Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.

Variety: Snapchat Shutters Original Content Channel

Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.

The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.

Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”

TNW: Periscope now has an embeddable ‘On Air’ button for broadcasts

“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.

It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.

Screen Shot 2015-10-07 at 1.40.32 PM

Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”

Re/code: Twitter Unveils New Video Advertising Strategy

“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”

TechCrunch: Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”

Advertising Age: Reuters Is the Latest to Try Reinventing News With Digital TV Service

“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”

Social Media: Trends And Tips for Social Video Marketing

3You know that social media is an important element of any marketing strategy. But do you know the single most important element that you should add to your social media plan? It is video. Whether it is video on Facebook, Instagram, YouTube, LiveStream, or the newest kids on the block, Periscope and Meerkat, video should be the content you add to your marketing strategy.

Here are video marketing stats we can’t ignore:

  • According to Nielsen, 147 million Americans watch video on the internet
  • 87% of online marketers use video content according to Outbrain
  • According to Online Publishers Association, 46% of users take some sort of action after and after watching a video and 64% of users are more likely to buy a product online, according to comScore

More and more people–across demographics–are watching online video. And, of course, you want to be where your clients are. Right?

Here are five ways to develop a social media video marketing strategy:

  1. Decide What Story To Tell: A good place to start is to produce a video about your company and your services. Testimonial videos or an EPK (Electronic Press Kit) are also a great way to showcase your skills. Having an event? Think about live streaming.
  2. Choose The Right Platform: Research your options before committing to any one platform. If most of your audience is on Twitter, try Periscope. If you need a wider reach, use YouTube.
  3. Length Is Everything: Research by Visible Measures said that you have 10 seconds to grab the viewers’ attention. Make your video pop right off the top.
  4. Know Your Audience: Is your audience looking to learn more about you or more about the services you provide? Think about sharing video tips to your viewers so they’ll get to know you and what you have to offer. I’ve done a series of social media tips here.
  5. Engage Your Audience: Think about adding interactive elements to your video. Include in-video links.YouTube has “cards” or you can create your own links. You could also add a survey to encourage engagement.

Need help developing video content for your social media plan? Fill out the form below so we schedule your FREE one-on-one consultation.

You Can’t Afford Not to Do Video Marketing

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You can’t afford not to do video. Seriously. You can’t.

“In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs. By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco.

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that increases brand awareness, loyalty, and fuels sales.”

Read the full article on Why You Can’t Afford Not to Do Video from Entrepreneur.com. Then when you are ready let me and my team help you with your video marketing needs!

For All Your Media Needs

For Your Media Needs

Are you tired of seeing black women portrayed negatively in the media? I know I am! In an effort to combat that image, Danielle Ricks Productions and RixStar Studios have joined forces to create our first offerings for R&R MediaWorks. We are pleased to roll out two joint ventures that will focus on debunking the negative images of black women in the media and instead, tell the true story of who we black women are as dynamic, powerful, vulnerable, caring, professional women of color.

Our first offering is and EPK (Electronic Press Kit) for Denise J. Hart. She is a speaker, author, trainer and coach extraordinaire. Click on the YouTube video to hear her story.

 

Coming soon!

The Things Black Women Are Tired Of Hearing, a web series that takes a look at the lives, minds and psyche of women of color. Click on the YouTube video to check out the trailer and sign up to get notices so you will be the first to know when the web series hits the Internet!

 

Interested in hiring R&R MediaWorks to tell your story?

We are here to service your digital media, video production, photography and film needs. We are dedicated to making sure all of our clients, regardless of race or gender are promoted in the most positive light. R&R MediaWorks for YOU!

It’s a Smart World After All

The “Internet of Things” is exploding.  It’s made up of billions of “smart” devices — from minuscule chips to mammoth machines — that use wireless technology to talk to each other.  Our IoT world is growing at a breathtaking pace–from 2 billion objects in 2006 to a projected 200 billion by 202.  SOURCES: IDC, Intel, United nations:

VIDEO: The Smart Work in 2020

In his post, When Things Matter More than People, author and marketer, Geoff Livingston shared that:

The Internet of Things is beginning to drive the tech industry and soon the marketing and media sector. You need look no further than this year’s CES to see the trend unfold. At the same time, social media is losing luster in the eyes of traditional technologists and marketers.

The Internet of Things incorporates Internet capable sensors into many objects in day-to-day life, including current electronics but also new unthought of ones (like refrigerator magnets).

iStrategy LabsPeter Corbett recently noted that Internet of Things trend was becoming a powerhouse in marketing: “If you’re a communicator and you’re not at least conversant in what’s going on in that space you’re at a dramatic disadvantage. With this technology, you can build anything from a James Bond style bookshelf opener to a Spongebob Skill Crane that you can play with over the Internet.”

Silicon Valley investors like Marc Andressen are focusing on start-ups that leverage sensors. And with good reason. The market opportunity for this new layer of smart things is huge.

From a marketing perspective, the Internet of Things allows incredible new possibilities for precision. Connected ads allow brands to serve content based on someone’s demographics as determined by their physical body or the data they willingly surrender via social media, mobile phones, and web cookies. Unique applications can be created (like pizza delivery by pressing the aforementioned refrigerator magnet) or apps like Nike’s sensor-driven Fuelband.

He goes on to share: It’s not that businesses won’t continue spending on social or that PR people/community managers will be out of work. Far from it. Social isn’t going anywhere. In fact, it’s a primary driver of data needed for contextual media and word of mouth trust. Social remains a valuable asset for companies.

It’s not that businesses won’t continue spending on social or that PR people/community managers will be out of work. Far from it. Social isn’t going anywhere. In fact, it’s a primary driver of data needed for contextual media and word-of-mouth trust. Social remains a valuable asset for companies.

It’s just that, well, social media marketing is not new anymore. You could argue that companies are in the learning phase, but last I checked they were still determining how to build a decent website, too.

Although I agree with Livingston that social isn’t going anywhere, I do wonder how companies can keep up with the trends and yet still stay true to our Brand Promise. How are we able to continue to make those personal connections; to remain change agents.  I asked Livingston, “what can you share with current social media marketing experts who may have no clue how to wrap their brains around the concepts you shared in your blog?  You say “social” isn’t going away but surely strategist will need to think about how they continue to market.  What should they be doing now to stay relevant and on top of things for their clients?”  Livingston replied:

I think social media marketers need to focus on how and where their interactions impact the customer acquisition life-cycle. We know now that social is not just top of the funnel, but an actual medium that touches various points. Where do you fit in, and how do you make sales increase?

I think social media marketers need to focus on how and where their interactions impact the customer acquisition life-cycle. We know now that social is not just top of the funnel, but really a medium that touches various points. Where do you fit in, and how do you make sales increase?

 

This post originally appeared in AllThingsE.  Read the full story here.

Strategies for Your Business from What’s Next DC

You know how you go to a conference, rush from panel to panel, wish you could talk to the presenter one-on-one, and then have wave at someone across the room you really want to talk to but can’t approach because the room is too crowded?  Well, What’s Next DC is not one of those conferences.

What’s Next DC, a one-day marketing and communications conference that focusses on the latest and greatest innovations and trends we should focus our efforts on, is more about networking and strategizing than stale lectures.  We were treated to a series of presentations, small group breakout sessions, niche talks and one-on-one time with the presenters.  

I got a chance to chat with four What’s Next presenters who shared advice on what companies would keep in mind when thinking about “social”.

  • BBonin Bough, Senior Global Director of Digital and Social Media, Pepsico
  • Tim Mahlman, Chief Revenue Officer, Klout
  • Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post
  • Sabrina Caluori, Vice President of Social Media and Performance Marketing, HBO

 

Special thanks to Vanessa French, President, Pivot Point Communications, for inviting me to cover the conference.  Also, thanks to What’s Next DC host, Tod Plotkin, who spoke to me about his impression of this year’s What’s Next DC.

 

Image Makers: A Video Production Teaching Moment

Recently I spoke to a group of local area students on how to prepare for a video production shoot.  My presentation was part of Women in Film and Video’s (WIFV) Image Makers Program.  The program is WIFV’s community outreach initiative for metro area high school students. It was created in 1997 to teach local youth about film and video production while also helping deserving nonprofit organizations.  During their time in the program, the Image Makers participants learn how to interface with clients, brainstorm, write, produce and direct a 30-second public service announcement (PSA) for broadcast distribution. These PSAs are made for up to three deserving nonprofit organizations each year.  

My colleague and friend, Yolanda Arrington, a board member for WIFV asked me to come back for a return visit to speak to the students.  In preparation for their upcoming field shoot, I shared with the students some tips for preparing for a field production shoot.

 

The Image Makers Program is operated through the tireless volunteer efforts of WIFV members. These professionals lend their time and ability each Saturday morning for up to 10 weeks.  Yolanda spoke to me about her role in the program and the process for selecting students for the 2011 program.


See the WIFV You Tube Channel for previously produced PSAs and check back later for the 2011 upcoming PSA productions. 

 

YouTube Launches Live Stream

How will the launch of YouTube’s live streaming impact Ustream? Will the Flash/HTML5 battle keep me from uploading a YouTube live stream to my iPhone? These and other burning questions “As The World Turns”.

Amplify’d from www.mediaweek.com

YouTube’s tagline has always been “broadcast yourself.” Now  video site is taking that concept to another  the launch of YouTube live streaming as it looks to  upstarts like Ustream.

On Sunday (Sept. 12) YouTube kicked off a test of the new  with four partners: Howcast, Next New Networks,  Young Hollywood.

Through the end of day Monday, each will stream several live programming blocks. For example, at 10:30 PST on Monday,  will broadcast an interview with skateboarding legend Tony Hawk live from the company’s studio. Besides live video, the new streaming platform allows users to post comments in realtime.

While starting with professionally produced content, YouTube is billing its streaming platform as a way for anybody with a Webcam to become a broadcaster. It’s that open access that has driven the success of Ustream, Justin.tv and live-streaming outlets.

YouTube officials said that it will review the results of this weeks test, but plans are in the works to roll out live streaming to more partners.Read more at www.mediaweek.com

 

Apps Made into Books, Webisodes and Google Ventures

In an interesting twist, Rodale, the publisher of Men’s Health magazine, is reversing the trend from turning books into apps and is taking one of my favorite apps, Lose It! and turning it into a book.  Get it, taking an iPhone app… and turning it into a book.  That’s madness, madness I tell you!

According to Minonline.comMen’s Health announced late last week that it was acquiring the book publishing rights to the iPhone app, Lose It!.  It is one of my favorite apps because it allows you to track every calorie you consume and counter that with the calories you burned from your days exercise (assuming you did do some physical activity that day).  Then it calculates what your daily caloric intake should be for the day and let’s you know if you can have that extra cookie or if you need to skip your next meal altogether.  The best part is you get to see how much physical activity can really impact your daily calorie consumption and it makes me want to work out more so I can eat more.  I’m not one of those diet girls.  I like my food.  You can also invite friends to join you and share in the fun (she says with sarcasm dripping off her lips) to either keep you honest, share in your pain or encourage you on.  I have to admit I’m not doing very well with sharing my information, maybe because I’m also not doing very well watching my calories.  But that’s a whole other story, what’s news here is an app is going to be made into a book.   I sure hope it’s an eBook or I’m probably not going to read it!  Here’s the story:

Minonline.com reports that The Lose It! calorie counter and dieting companion from publisher  FitNow has been the top free health app in the iTunes App Store for over a year, Rodale claims, and is used by more than 175,000 people a day. Rodale is purchasing North American rights to bring the title to book form. The book will be written by Charles Teague, co-founder and CEO of FitNow, along with New York Times science columnist Anahad O’Conner and will demonstrate that calorie control, activity and a support system are the keys to weight loss.

The app itself lets people track both their caloric intake and exercise, and the book will explore both dimensions of weight loss and research showing how important support systems are in the battle of the bulge.

In other news, in a press release issued by 7-Eleven, come Monday, the convenience store chain is launching a web-based reality show in partnership with portal TV giant. blip.tv.  The series,  being produced by blip.tv, will allow the audience to follow along at their computers as two teams travel across the country surviving only on what they can find at… wait for it… 7-Eleven stores nationwide.  They will have challenges and gain points along the way and the first to cross the finish line at the Indy 500 wins.   Call me skeptical but why am I watching this?  Someone with a better mind for online viewing habits than I thinks it’s a great idea because they have distribution with AOL Video, iTunes, Yahoo and others.  The webisodes will stream on  711roadtrip.com, and Tweets and Facebook posts will track the daily activities of the competing teams.  They also have some  heavy hitter sponsors with Miller Lite, Oscar Myers, and Nabisco, just to name a few.  On your mark, set, got get a slurpee from 7-Eleven and don’t come back until you have a purple straw!

Last but not least, there’s some Google news.  The technology powerhouse of a company that’s all about World Domination (my term… not a part of their marketing material),  recently revamped their website, where you can find out more about the people that make up the growing Google Ventures team as well as information on the 10 currently announced portfolio companies.  From investments teams to a handful of start-ups, Google Ventures in now unveiled.

Interesting and Note Worthy

Twitter’s worldwide growth is on the up swing.  According to worldwide comScore figures released this week, Twitter attracted 73.5 million unique individuals in January, up 8 percent from December, 2009 (when it had 65.2 million visitors). Twitter has an annual growth rate of a staggering 1,105 percent. A year ago, Twitter.com attracted only an estimated 6 million visitors.

Parents and privacy watchdogs are all a buzz about Google’s Buzz, the Internet giants new social networking tool.  Buzz has come under attack for its lack of privacy control, which the Google has attempted to fix.  However, parents are saying Buzz puts children in harms way and reveals entirely too much information about them online.  In an article from today’s LA Times, it seems parents have reason to be in an uproar.

The concern came home in a personal way for technology analyst Charlene Li. On Sunday night she discovered that her 9-year-old daughter had publicly shared a private conversation on Buzz without intending to. Li grew even more troubled when she spotted her daughter’s fourth-grade classmates chatting with strangers.

She turned off Buzz and alerted other parents and her child’s school, which in turn alerted other parents. Then Li, an analyst who tracks Google as well as other Internet companies, took to the Web to spread the word.

Google had already drawn sharp criticism from privacy watchdogs for the way it rolled out Buzz in millions of Gmail accounts. Privacy expert Kathryn Montgomery, a professor at American University, urged the Federal Trade Commission to address the potential risks to kids.

“Google Buzz is a new danger zone for children,” Montgomery said.

Google said it had no specific plans to tweak Buzz in response to parents’ privacy concerns. In a statement, spokesman Scott Rubin said: “We designed Buzz to make it easy to have conversations with your friends about the things that interest you. Keeping kids safe online is very important to us.”

Wal-Mart is making big moves.  Yesterday the retail giant announced that it has agreed to purchase the start-up online movie service Vudu. The struggling three-year old company’s services are already being built into televisions and Blu-ray players.  Now the question is… is your HD-TV ready to connect to the Internet?  Here’s the full press release

Walmart Announces Acquisition of Digital Entertainment Provider, VUDU

Company takes next step to enhance home entertainment and information delivery options for consumers

BENTONVILLE, Ark., Feb. 22, 2010 — Walmart announced today a definitive agreement to acquire VUDU, Inc., a leading provider of digital technologies and services that enable the delivery of entertainment content directly to broadband high-definition TVs and Blu-ray players. The deal is expected to close within the next few weeks.

VUDU is a revolutionary service, built into a growing number of broadband-ready TVs and Blu-ray players, that delivers instant access to thousands of movies and TV shows directly through the television. Customers with broadband Internet access and an Internet-ready TV or Blu-ray player can rent or purchase movies, typically in high-definition, without needing a connected computer or cable/satellite service. New movies and features will be added continually, enabling customers to enjoy a product that continues to become more robust long after they have left the store.

“The real winner here is the customer,” said Eduardo Castro-Wright, vice chairman for Walmart. “Combining VUDU’s unique digital technology and service with Walmart’s retail expertise and scale will provide customers with unprecedented access to home entertainment options as they migrate to a digital environment.”

VUDU has licensing agreements with almost every major movie studio and dozens of independent and international distributors to offer approximately 16,000 movies, including the largest 1080p library of video on-demand movies available anywhere. Via their broadband Internet connection, users have the ability to rent or buy titles and begin viewing them instantly.

VUDU will continue developing entertainment and information delivery solutions such as VUDU Apps, a platform that delivers hundreds of streaming Internet applications and services to TVs and Blu-ray players with built-in Internet connectivity. VUDU has partnered with some of the leading names in Internet and media entertainment to offer applications on its platform including Facebook, Flickr, Twitter, The New York Times and The Associated Press.

“We are excited about the opportunity to take our company’s vision to the next level,” said Edward Lichty, VUDU executive vice president. “VUDU’s services and Apps platform will give Walmart a powerful new vehicle to offer customers the content they want in a way that expands the frontier of quality, value and convenience.”

VUDU, based in Santa Clara, Calif., will become a wholly-owned subsidiary of Walmart. The company is not disclosing financial terms of the agreement as the acquisition is not material to its first quarter earnings for fiscal year 2011.

Social Media Pack – Common Craft – Our Product is Explanation

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By far Common Craft has some of the best videos demo around.  Still confused about just what Social Media is all about? Check out Common Craft’s “Social Media Pack” for all things social media from blogs and podcasts to social networking and social book marking then let us know if you need help navigating through the digital space.

Social media is transforming how we use the web by making it easy for everyone to create and share information. This Common Craft Social Media Pack covers the basic tools, technologies and topics that make social media possible to include:

  • Introductions to common social media tools
  • Simple metaphors that communicate big ideas
  • A focus on the productive use of social media
  • Messages designed to increase adoption

Click the link to learn more

Social Media Pack – Common Craft – Our Product is Explanation

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