Category Archives: Uncategorized

Weekly Whitepaper: How to Build the Business Case for Virtualization

This from the ReadWriteCloud channel, which is dedicated to covering virtualization and cloud computing, and

Amplify’d from www.readwriteweb.com

vmwareintel.whitepaper.jpgWhat do you need to do to build a case for virtualization? It can be a cultural shift for a company to adopt virtualization. It requires different skill sets and an approach that turns a data center into a network that optimizes an infrastructure according to the principles of a shared infrastructure.

But there are steps you can take that provide executives with a clear path to return on investment.

It starts with telling a compelling story.

Read more at www.readwriteweb.com

Google Docs Coming to iPad in “the Next Few Weeks” to Slap iWork Around

It’s time for a new laptop. My current Mac Book Pro is four years old, it is on borrowed time and it will only run for about seven hours before it starts to make the most awful sound that you do NOT want to hear coming from a computer. With that in mind, I’ve been struggling with the idea of just getting an iPad as a replacement for my MacBook. Can I get away with not having a full blown laptop? Now with Google Apps coming on board and playing nice with the iPad I’m leaning more and more towards the iPad and less and less towards a new MacBook. Thoughts?

Amplify’d from www.fastcompany.com

iPad Google DocsThe iPad is slowly moving toward full laptop capabilities. With the release of the newest firmware update, the iPad can now both print and run multiple apps at a time, two of the shortcomings most frequently cited by those wanting to use the iPad as a full laptop or netbook replacement.

Though the iPad may never be quite as able a workhorse as a laptop, Apple has done its best to bring productivity tasks to the platform with iWork. iWork is a suite of three apps, including Pages (word processing), Numbers (spreadsheets), and Keynote (presentations), sold separately at $10 per app. The three iWork apps are consistently near the top of the iPad App Store charts and are very well regarded, but that doesn’t mean there’s no room for improvement–or competition.

Google‘s Docs web apps are widely used, from consumers to business to government, and praised for their low (or free) price, cloud-based benefits like simultaneous editing, and flexibility. Up until now, Google Docs has had a very limited presence on the iPad, allowing documents to be viewed but not edited. Today, however, Google very casually (as in, mentioned among small updates in a blog post about a European cloud-computing convention) announced that Google Docs will be coming to the iPad as well as Google’s own Android.

Read more at www.fastcompany.com

Bing Overtook Yahoo in Search Share but Google is still KING

Did Microsoft’s Bing just overtake Yahoo as the second-largest search engine? And after the two are integrated this fall, does that really matter?

Amplify’d from adage.com
On the heels of a $100 million branding campaign, Bing actually overtook Yahoo in August with a 13.9% share in the U.S. search market, compared to Yahoo’s 13.1%, according to data released today by Nielsen Co. Bing gained 2% from July to August, while Yahoo lost 8%. Google gained a percentage point and rose to a 65.1% share.Read more at adage.com

YouTube Launches Live Stream

How will the launch of YouTube’s live streaming impact Ustream? Will the Flash/HTML5 battle keep me from uploading a YouTube live stream to my iPhone? These and other burning questions “As The World Turns”.

Amplify’d from www.mediaweek.com

YouTube’s tagline has always been “broadcast yourself.” Now  video site is taking that concept to another  the launch of YouTube live streaming as it looks to  upstarts like Ustream.

On Sunday (Sept. 12) YouTube kicked off a test of the new  with four partners: Howcast, Next New Networks,  Young Hollywood.

Through the end of day Monday, each will stream several live programming blocks. For example, at 10:30 PST on Monday,  will broadcast an interview with skateboarding legend Tony Hawk live from the company’s studio. Besides live video, the new streaming platform allows users to post comments in realtime.

While starting with professionally produced content, YouTube is billing its streaming platform as a way for anybody with a Webcam to become a broadcaster. It’s that open access that has driven the success of Ustream, Justin.tv and live-streaming outlets.

YouTube officials said that it will review the results of this weeks test, but plans are in the works to roll out live streaming to more partners.Read more at www.mediaweek.com

 

Twitter’s new look… does it remind you of something?

Twitter has revealed it’s new design. They tweeted us (how else would we get this information) that these changes “will be rolling out over the next several weeks”. In a sneak peek into what’s to come, Twitter posted the video below to spark our interest.

I have no complaints about the new design. We’ll be able to embed photos and videos directly to Twitter from a variety of third party multimedia partnerships. Among them, some of my favorites to include Flickr, TwitPic, USTREAM and YouTube. We will also have more content details and a quicker, faster, easier way to read bios. This is all good stuff. But suddenly, Twitter is starting to remind me of the “social utility” we call Facebook.

I’m one of those rare people who love Twitter and Facebook equally. Usually you get a die hard Twitter fan and a loyal Facebook fanatic but rarely do people enjoy using both. I happen to enjoy both of them for many different reasons. I get my news, social media, technology and gadget information from Twitter. The folks I follow are very cutting edge and they keep me informed and on my toes. On Facebook, for my own page and the ones I manage for my client, it is more about community building, community involvement and the sharing of ideas, events, resources and interests. If you asked be to chose between the two I really could not do it.

Then, there are all the geo-location based apps that I suddenly can’t live without. I have at least seven on my iPhone but Foursquare is the clear front runner for me. Then, Facebook added “location” as did almost every other site that has started running towards the latest and greatest “next big thing”.

I’m starting to wonder if things will trickle down to just one social network of choice. I remember being asked this question during the interview for my current social media job. I thought to myself, “what a silly question. Of course people won’t chose between Facebook and Twitter and there will never be just one social networking site that dominates the space.” Foursquare, Gowalla and the others where not even on my radar at the time. Yelp, another favorite of mine, was just about reviews with very little “social” networking and the use of apps wasn’t as widespread as it is now. I’m talking just 18 months ago.

Now I’m starting to wonder if maybe my boss was on to something. Will we end up with just one social network that meets all of our needs? Will one of these giants knock the other out the game? I tend to think that as much as the human mind can stretch and grow there will be more sites than we can keep up with. Although, I really would like to have just one tool that will interface with all of my social networking sites. Of course, if I need it I would imagine someone is working on it as I type this. That is… after all… the mother of invention right?

Amplify’d from twitter.com

An easier, faster, and richer experience.


New design

You will now find @mentions, retweets, searches, and lists just above your timeline – creating a single, streamlined view on the left of the screen. On the right, you can see the features you’re familiar with, including whom you recently followed and who recently followed you, favorites, and Trending Topics.


See more at twitter.com

YouTube Launches Live Stream

How will the launch of YouTube’s live streaming impact Ustream? Will the Flash/HTML5 battle keep me from uploading a YouTube live stream to my iPhone? These and other burning questions “As The World Turns”.

Amplify’d from www.mediaweek.com

mw/photos/stylus/151371-youtubeLiveMed.jpg

YouTube’s tagline has always been “broadcast yourself.” Now the
Google-owned video site is taking that concept to another level
with the launch of YouTube live streaming as it looks to compete
with upstarts like Ustream.

On Sunday (Sept. 12) YouTube kicked off a test of the new live
platform with four partners: Howcast, Next New Networks, Rocketboom
and Young Hollywood.

Through the end of day Monday, each will stream several live
programming blocks. For example, at 10:30 PST on Monday, Young
Hollywood will broadcast an interview with skateboarding legend
Tony Hawk live from the company’s studio. Besides live video, the
new streaming platform allows users to post comments in real
time.

While starting with professionally produced content, YouTube is
billing its streaming platform as a way for anybody with a Webcam
to become a broadcaster. It’s that open access that has driven the
success of Ustream, Justin.tv and live-streaming outlets.

YouTube officials said that it will review the results of this
weeks test, but plans are in the works to roll out live streaming
to more partners.Read more at www.mediaweek.com

 

Facebook Integration Coming To GM’s OnStar

Can someone please tell me WHY we would want to incorporate social networking into our cars? General Motors’ OnStar communications business will begin this month to offer in-car connections allowing subscribers “the chance to have their Facebook and text messages read to them. Users will also be able to text and update their Facebook accounts through voice commands.” As if drivers aren’t distracted enough now we want to tempt them with social networking while on the road? Really?!?

Amplify’d from www.crunchgear.com

It’s safe to say we’ve reached the pinnacle of humanity with this next bit of news: you’ll soon be able to update your Facebook status using OnStar. It’s the first “entertainment-y” option to be offered by OnStar, perhaps designed to cash in on some of the goodwill that has gone Ford’s way with its Sync system.

Read the rest of this entry »

Read more at www.crunchgear.com

And in more Google World Domination news – Google taps State Dept. vet for Google Ideas

Google plans to launch a new policy organization called Google Ideas, which appears to be a Google-ish take on the think tank.

Amplify’d from news.cnet.com
Jared Cohen (left), formerly a member of the State Department's Policy Planning staff, is joining Google to lead a new think tank called Google Ideas.

Jared Cohen (left), formerly a member of the State Department’s Policy Planning staff, is joining Google to lead a new think tank called Google Ideas.

(Credit:

Center for American Progress on Flickr
)

Jared Cohen, who until recently was employed by the U.S. Department of State, will lead the new division of Google starting in mid-October, he said in an interview with Foreign Policy magazine tweeted by Google CEO Eric Schmidt. Cohen has been known as a digital guru for the State Department, helping focus attention within the government on emerging social-media technologies like YouTube and Twitter.

Google Ideas will examine a wide range of issues, according to Cohen: “… the range of challenges that it may focus on include everything from the sort of hard challenges like counterterrorism, counterradicalization, and nonproliferation, to some of the ones people might expect it to focus on, like development and citizen empowerment.” Cohen is calling this a “think/do tank” in the sense that Google Ideas will attempt to put some of the concepts it generates into action by working with government and third-party organizations.

Google already operates Google.org as an idea factory for topics a little outside of its core business, such as Google PowerMeter and Google Flu Trends. And Schmidt is a member of the Council of Advisers on Science and Technology, which provides advice on technology issues to President Obama.

Google and the State Department bonded earlier this year over Google’s dispute with China over censored search results, leading to a policy speech on Internet freedom by Secretary of State Hillary Clinton that invoked Google on several occasions. Last year, Cohen was said to be behind the government request that Twitter delay scheduled maintenance during a critical period for street protests in Iran.

Read more at news.cnet.com

 

Apple-Facebook Friction Erupts Over Ping

As if Steve Jobs fights with Adobe Flash aren’t enough, now he’s in the ring doing the tango with Facebook. This time regarding Ping, his music social networking site.

I joined Ping last week after I sat in on the much anticipated live, world-wide Apple press conference. I am not happy with it because I find it to be… well… not very social. I have NO ONE checking me our or my music. At this point you can color me red hot. I LOVE music and I LOVE sharing my tastes with others so you know I’m just a little salty about this. Meanwhile, I see some Ping members with over 30,000 followers already and they aren’t even musicians, I mean really… it’s been less than a week and 30K followers already… how can this be… where are my people? But I digress…

I joined Ping because I wanted to commune with my fellow music lovers. I signed up and then waited for the thousands of people Jobs said would be flocking to my side out of the 160 million iTunes users. You know what I got? Not one single person following me. Wait, that’s not true… ONE person is following but he hasn’t engaged with me and we don’t share the same share the same tastes in music so there you go.

Could it be that Apple really needs the Facebook interface? Will I have better luck out of a pool of 500 million users rather than a mere 160 mill? Or, will Goggle and Facebook continue to join forces in an strange sort of combined power play to push Apple and Ping out of the way for good. Will Johnny get Adobe Flash on his iTouch? Will Sally be able to share her songs from Ping on her Facebook page? Will Danielle get any followers on Ping? These and other important questions will be addressed next week on “As the Social Network Turns”.

Amplify’d from bits.blogs.nytimes.com

If it is true that the enemy of your enemy is your friend, then Apple and Facebook ought to be friends. Their common enemy, of course, is Google.

But Apple’s entry into social networking with the iTunes music social network Ping on Wednesday, has made them frenemies (or friend-enemies). And like with all frenemies, issues need to be worked out.

After introducing Ping on Wednesday, Steven P. Jobs, Apple’s chief executive, was asked why Apple built its own social network, rather than, say, build services on top of Facebook, as other music sites have done. Mr. Jobs, who was strolling around a demo room where reporters could try Apple’s new products, said that Apple considered that and held discussions with Facebook, but that the social networking company’s terms were “onerous.”

Still, Apple used some of Facebook open programming interfaces to allow users to find their Facebook friends on Ping. But that stopped working on Thursday.

Why? Facebook blocked Apple from that because Ping had the potential to send so much traffic Facebook’s way and cause “site stability” and “infrastructure” problems, according to people familiar with the situation, who agreed to speak on the condition of anonymity because they did not want the friction between the companies to escalate. Facebook insists that businesses that send a lot of traffic to its servers first work with the company to make sure those problems can be handled smoothly, these people said.

In a statement, Facebook said: “We’re working with Apple to resolve this issue. We’ve worked together successfully in the past, and we look forward to doing so in the future.” Facebook did not specify what the “issue” was.

Apple did not immediately respond to a request for comment.

ITunes has 160 million users, according to Apple. But since only a small fraction of those users have enrolled in Ping, it is not clear how Apple could have exceeded Facebook’s limits for traffic. In its Developer Principles, Facebook says that developers who exceed 100 million calls every day must contact the company because they may be subject to additional contract terms.

It is also not clear why Facebook did not call Apple to resolve the issue before it pulled the plug on Ping connections.

In the meantime, Facebook’s chief executive, Mark Zuckerberg, has been testing Apple’s social network, opening his own account on Ping. So has another Mark Zuckerberg, whose profile says “It’s true, I invented Facebook.” One of them is fake. From the looks of it, the one that doesn’t have a picture and doesn’t boast of having invented Facebook is the real one, as that user is connected to at least one other Facebook executive, Bret Taylor. Mr. “I invented Facebook” appears to have no connections to other Facebook execs.

Read more at bits.blogs.nytimes.com

Apple iTunes 10 and Ping: Problems… and then some…

OK Steve Jobs, you can’t have this world-wide press event, open it to the public, get us all jazzed about the new Apple offerings then have the new apps crash on us, have your new music social networking site… well… not be very social… and then have new features cause more harm than good.

I’m ready, let the Apple bashing begin (I still have your back Jobs.. but let’s work out some of these issues in the testing phase before it’s rolled out to the world… I’m just saying…)

Amplify’d from reviews.cnet.com

With any program being updated, there will be a few quirks at first while the new features get used in various people’s setups and configurations. The same goes for iTunes 10, where people are finding a few oddities that seem to be feature changes or bugs that need to be ironed out.

iPhone 4 apps causing crashes
Some people have been experiencing crashes in iTunes 10 when connecting theiriPhone 4 devices and selecting applications to transfer. If this happens, try resetting the iPhone and also try removing iTunes’ preferences (called com.apple.iTunes.plist and stored in the /username/Library/Preferences/ folder). You can also try launching iTunes in Safe Mode by holding the Option-Command keys when launching iTunes.

Album lists no longer resize
Album artwork resizing in list views is no longer possible. The only way to have resizable artwork is to use the sidebar’s album viewer window and then optionally click the artwork to open it in a dedicated window.

Removing “Ping”
Though social networking is a popular Internet development that companies are eager to take advantage of, it is not for all of us and many people prefer to avoid it. You have the option to ignore Ping in the sidebar, and you can also remove it by disabling the iTunes Store (provided you do not purchase items through the Store).

To do this, go to the iTunes preferences and in the “Parental” section select “Disable iTunes Store.”

AirPlay not working
A few people have reported the iTunes AirPlay feature is not working as it did in older versions of iTunes. For some their AirPort Express devices are selectable but no sound seems to be coming out of the unit.

If this happens, try setting the master volume in iTunes to its highest level, and do the same for your various wireless AirPort devices in iTunes. This can be done in the “Multiple Speakers” window (available from the “Window” menu). If your AirPort Express devices do not show up in iTunes, try unplugging them and shutting down your computer for a few minutes, then plug them in and start everything back up. Sometimes a quick reset like this is the easiest way to force-detect items and have them show up again.

“Nathan Volker” being followed in Ping
A few people have found the name “Nathan Volker” to be in their Ping profiles, and have wondered what is going on. Apparently this person created an account with the name “Steve Jobs” and then changed the name, resulting in some odd behavior. The account has been removed by Apple and should not affect anything. You should be able to stop following this account in Ping if you see it appear.

Read more at reviews.cnet.com

Reddit ‘excited’ about chance to eat Digg’s lunch

How long before we see Reddit add a geo-location funtion? Soon you’ll be able to checkin where you are reading and what the latest tech news your following. Let’s keep an eye on these two… there’s a lot of fight left in both of them!

Amplify’d from venturebeat.com

For a long time now, Digg has been the king of technology news aggregation. Tech fans liked the way they could rate their favorite tech stories highly, and see links to those rise to the top of the site’s home page.

Competitor Reddit.com started much later than Digg, and never really had a chance to catch up — until now. Reddit is not only grabbing traffic from Digg in the wake of that site’s troubled redesign, but it is also reporting a healthy jump in advertising deals and subscriptions.

So what are Reddit’s realistic chances of catching up to Digg? It may have just happened. According to recent Alexa numbers, the two sites are even in terms of page views (see chart below). It should also be noted that Digg’s bounce rate has taken a frightful jump of more than 20 percent since the redesign was unveiled.

Reddit saw an uptick of about 30 percent in “self-serve” ad sales this week, and is seeing a strong rise in new subscriptions to it’s ‘Reddit Gold’ program, (which gives users who pay a sneak peak at new features), according to Erik Martin, Reddit’s community manager. “It’s still going up. Our numbers have been going up significantly for the entire year, and in the last week or so with the refugees from Digg, a lot of people are hearing about us from friends or on Twitter. We’re seeing a lot of new users.”

Read more at venturebeat.com

Social Media Marketing to Baby Boomers… Don’t Sleep on Their Influence and Power!

I once saw a tweet that read, “If you’re over 40 and on Twitter I don’t know why you are here.” I would question that if you’re over 40 and NOT on Twitter or at least on Facebook, LinkedIn or YouTube I don’t know what you are doing… period. Social networking is not just child’s play anymore. Don’t let your marketing campaigns count out the Boomers. There are plenty of them and plenty of them are online!

I’m toward the tail end of that Baby Boomer spectrum (some don’t even consider me a Boomer) and while I haven’t hit 50 years old yet I am often one of the more “seasoned” social media folks in the room. What I bring to the table is over 20 years of mass communications experience and using social media is just another way to communicate ideas. The social networking portion of it builds community. You can to recognize that there are communities of all ages. If there is a need, if there is a need, there will be an audience for it and you can use social media marketing to reach many of them in ways never done before!

Amplify’d from blog.entrepreneur.com

Facebook is not just for kids anymore, nor is LinkedIn, Twitter, YouTube or the many other popular social media platforms and services. As today’s Pew Research Center study entitled “Older Adults and Social Media” concludes, “Social networking use among those ages 50 and older nearly doubled over the past year.” In fact, the fastest growing demographic of social networking users consists of Baby Boomers ages 50 to 64. Nearly half (47 percent) of internet users ages 50-64 and about one in four (26 percent) users age 65 and older now use social networking sites, according to the study.

If your business or marketing department has dismissed Facebook and other social networking venues or social media platforms as digital playgrounds for indolent teenagers and twenty-somethings, this Pew Research Center study should be the blaring wake-up call to get you thinking otherwise.

More and more older adults are spending increasing amounts of time on the internet and on social media sites in particular. As you might suspect, they are connecting with old friends, keeping in touch with family members, building personal and professional networks to help find jobs and advance careers, and managing their daily communications. And wherever your company’s targeted demographic or secondary market is spending increasing amounts of time, you should be shifting increasing focus on your marketing efforts.

Even if you have a well-established social media presence, this recent study serves to increase awareness of the potential demographic you’re reaching via social media. As a result, you may want to revisit your messaging, so it resonates beyond the younger set and has more of cross-generational appeal. In other words, language like “Hey, check this out” or “You guys are gonna love this” might not be your best play.

Read more at blog.entrepreneur.com