Introducing #BlackSTEMLikeMe: Reflection of Black Excellence. An Exciting New Campaign from NSBE

Have you heard all the buzz about the movie “Hidden Figures” that hit theaters nationwide on Jan. 6? The movie tells the story of how three African-American Women — Katherine Johnson, Dorothy Vaughan and Mary Jackson — contributed vital math, engineering and computer science work to the early missions of the U.S. space program. “Hidden Figures” (which is up for several awards and was No. 1 at the box office during its first two weekends) is bringing a major focus to the often overlooked contributions of the black STEM community.

Like the “Hidden Figures” movie, NSBE, in partnership with Air Force STEM, is also bringing a major focus to African Americans in science, technology, engineering and math with our new #BlackSTEMLikeMe (#BSLM) campaign. This multimedia campaign will:

  • Encourage black men and women in STEM to share their stories and passions
  • Bring visibility to the important work they are doing
  • Show black boys and girls that a future in STEM is an incredible—and attainable—career path
  • Encourage black students and professionals to consider NSBE for additional support as they pursue their STEM goals
  • Celebrate our unique, wonderful and life-changing community—past and present!

We have great things planned for #BSLM…

Including events during Black History Month and Engineers Week in February, and we are confident it will help us reach our “Be 1 of 10,000” Campaign goal to graduate 10,000 African-American engineers annually, with bachelor’s degrees, by 2025.

We’re so excited about this new campaign and are proud to take a big step toward ensuring that the Katherine’s, Dorothy’s and Mary’s of the future get their due well before they’re overdue!

How Can You Be Part of #BlackSTEMLikeME?

  • Share STEM stories on Twitter, Facebook, Instagram, Snapchat or via the blackstemlikeme.nsbe.org website using the #BlackSTEMLikeMe hashtag. The best stories will be entered in our national social media webisode series. More on our webisodes to come!
  • Tweet your STEM story using the #BlackSTEMLikeMe hashtag. Don’t forget to use visuals!
  • Post your STEM story to your Facebook page, tag the NSBE Facebook page using the #BlackSTEMLikeMe hashtag
  • Post your STEM photo or video to your Instagram account, tag @NSBE and use the #BlackSTEMLikeMe hashtag
  • Email your story and video for blog posts to blackstemlikeme@nsbe.org
  • Or, contact me directly with ways you can get involved.

Look for your post that may be featured here.

Learn more about the #BlackSTEMLikeMe campaign, including upcoming events and other ways to get involved, at blackstemlikeme.nsbe.org.

Five Digital Media Updates Making Headlines

3Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.

Variety: Snapchat Shutters Original Content Channel

Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.

The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.

Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”

TNW: Periscope now has an embeddable ‘On Air’ button for broadcasts

“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.

It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.

Screen Shot 2015-10-07 at 1.40.32 PM

Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”

Re/code: Twitter Unveils New Video Advertising Strategy

“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”

TechCrunch: Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”

Advertising Age: Reuters Is the Latest to Try Reinventing News With Digital TV Service

“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”

Five Digital and Social Media Stories Worth Reading This Week

2

Here are five stories pulled from the headlines to get you up-to-date this week on digital and social media news. I’ve done the research for you. You can thank me later.

It’s the year of the “Influencer.” IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram ArtistsPULL QUOTE: It was all about selfies for Christine Adelina, until May 1, 2014. That’s when the 22-year-old student and obsessive Instagram poster from London learned her large following on the photo-sharing app could translate to some decent income. After attending a meetup for Instagram “influencers,” she switched from bedroom and bathroom selfies to artistic portrayals of the world around her, now spending at least three hours a day on the app. And brands are gawking — handing over ad dollars to Adelina and other so-called influencers, anywhere from $300 to thousands of dollars depending on the deal, to join their marketing campaigns. While some sponsorship deals simply reward users with gifts for sending out company-related Instagram posts, others are contracted. Take Nabisco’s #PuttingOnTheRitz campaign, for example. That marketing strategy to promote new Ritz Crisp and Thin crackers — to which Adelina and a handful of other contracted influencers submitted two photos for this June  — reached 7.5 million people. One post from British blogger Tanya Burr, who boasts 2 million Instagram followers, drew 110,000 likes.

It’s the latest sign that Madison Avenue and its counterparts worldwide are recognizing the pitch power of organically born social media stars like Adelina and Burr. They can be just as influential, or even moreso, as celebs like the Kardashians. Consumers, the thinking goes, may connect more readily with individuals who lead lives like their own. “For ‘Putting on the Ritz,’ we were very interested in getting people involved. The campaign seemed more real,” said Jana Soosova, social media campaign manager at London-based PHD Media.

instagram ritz

While Instagram influencer Christine Adelina’s post was not the highest traffic-driver for the #PuttingOnTheRitz campaign, Nabisco paid for and endorsed the submission as part of its marketing strategy.  – Instagram Screenshot 

Earlier this month, Instagram introduced its first ad product for businesses. The system allows companies to quickly create standard ads, target them to selected users and include direct-response buttons (like “Buy Now” as seen on Facebook, Twitter and Google). The move will spur more ads on the Facebook-owned photo-sharing app — and fuel Instagram’s predicted rise to $2.8 billion in revenue by 2017.

Marketing jobs have gone digital and they are asking for a lot from their employees! MarketingProfs: The Most In-Demand Digital Marketing SkillsPULL QUOTE: The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager. Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

If you’ve paid attention today, you’ll see Kanye West trending on Facebook (kill me now). What does it take to becoming a trending topic on Facebook? IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram Artists – PULL QUOTE: But how exactly does Facebook decide what to put in the Trending queue? And why is it that trends sometimes show up hours if not days after they may be trending somewhere else? Facebook shows you things in your Trending line-up the same way it shows you things in your News Feed: Algorithms. It takes into account a few personal things, like where you live and what Pages you follow. But primarily it looks for two broader signals: Topics that are being mentioned a lot and topics that receive a dramatic spike in mentions. You can’t have one without the other. For example, Kim Kardashian is mentioned often on Facebook, so the total volume of mentions is always high and isn’t a good indicator of whether or not she’s part of a trending topic. Instead, Facebook looks for a spike in mentions relative to the normal chatter around Kim and other celebrities, too. Things that trend aren’t just the most highly mentioned people or topics. They have to be tied to some kind of relevant event.

Right now I’m rocking a Misfit. I ‘m using it as a replacement to my UP24 because I can swim with the Misfit. Am I missing out on not having an Apple Watch? ReadWrite: The Wearables Market Is Exploding, And Apple Is Stealing The Show – PULL QUOTE: Second only to Fitbit, Apple Watch rules the smartwatch scene.  A new report published by IDC paints an intriguing picture of the wearables market as it looks in the middle of 2015. The market grew 223% over the course of the previous year, and Apple—new to the sector and with only one wearable to its name—was bested only by Fitbit, in terms of devices sold during the last three months. That puts reports of rather underwhelming Apple Watch sales into perspective. (Apple hasn’t released official figures of its own, of course.) While the smartwatch has yet to make an iPhone-like splash so far, with nearly 20% of the market, but it’s already threatening to dominate the nascent wearables movement.

I’ll admit it, I’m developing Snapchat campaigns and have totally forgotten about Vine. Apparently, that is not a good thingQuartz: Vine is a sleeping giant (while everyone is focused on Snapchat)PULL QUOTE: A funny thing happened to Vine, Twitter’s short-form video app, after its initial buzz wore off: It kept going. If you haven’t checked lately, Vine, launched in early 2013, is still a thing. It has evolved from a social “Instagram-for-video” built atop Twitter into a unique mobile entertainment platform with its own style, format, and celebrities. And as mobile video continues its long-awaited rise, Vine has built and maintained an impressive audience. Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

 

Cutting The Strings: The Push To Go Wireless – My MacBook Review

Mac 

CNET reports that Apple is once again shaking things up and changing the computer game.  

“Ready or not, Apple’s new MacBook is cutting the computing industry’s cables.

The slim laptop has just a single USB port, the new tiny Type-C variety that’s slowly popping up in devices this year. It’s a multipurpose port that connects to external devices like hard drives, runs video to TVs and external monitors, and supplies the laptop with power when it’s charging time.

The new USB port is remarkably flexible, but it’s still just one port. For those who need to attach printers, Ethernet cables, external hard drives, cameras, monitors, keyboards, mice, TVs, game controllers and tablets, that might seem confining”

UPDATE: So, I got the sexy, gold MacBook. Here’s my review:

When I moved into my new workspace I bought the new iMac. Love, love, love it.  But to not be tied to my desk, I needed a light weight laptop. Now, my MacBook pro is a BEAST, but it’s heavy and not the best portable option. After a lot of research and comments from friends, I decided on a brand new MacBook. I landed on the gold one because I like to be different and it matches my iPhone.

So here’s the thing. The MacBook is small, portable, light laptop. That alone gets five stars from me. Sometimes I need a break from my office to chill on the rooftop of the office building or if I’m at home, I often like to work in my backyard. I also will work just about any place that has free WiFi. Having something lightweight is a must. Portability aside, the speed, memory and battery life on the MacBook is superb and the retina screen anti-glare is everything. But this is a portable laptop. It should not, in my opinion, be your one and only computer. If you are only going to buy one, get the MacBook Pro. I know it’s heavy, but it’s a BEAST and you cannot… simply can not… beat the speed and functionality for the price. Mine is three years old and it is still going strong. Now, it’s an old 17-inch (funny how three years is old in the lifetime of a computer) so it’s heavy as crap. That’s why I got the sexy, light, MacBook.

In regards to not having a dedicated USB port, I have to admit, I’m not in love with that concept yet. I find myself transferring files back and forth via the Mac AirDrop even though I know the intention is to get us to use the cloud services more. I’ll get there. Baby steps.

FullSizeRenderUPDATE TO MY UPDATE: I’ve had my sexy MacBook a month now. I. Love. It. The battery life is killer. It’s lightweight enough to take everywhere and while my iMac and MacBook Pro remain my work horse computers, I’m all in with this MacBook.

Five Apps I’m In Love With

If you are anything like me you have lots, and lots, and lots of apps on your smartphone.  Some of them you use all the time and there are others you’ve totally forgotten about.  I have the ones I use daily, Twitter, Facebook and Foursquare, but there are some apps that have been revolutionary for me.  Yes, I said “revolutionary” as in “bringing about a major fundamental change”.  Here are five of my favorite apps that I didn’t know until recently I couldn’t live without.

  1. KeyRing has allowed me to get rid of all those annoying loyalty cards that were dangling on my key chain or were never available in my wallet when I needed them.  Using KeyRing, I scan and store my existing loyalty cards.  Then, when I go to use the card, the barcode gets scanned from my phone.  The other cool thing, once you’ve entered a card, you’ll also have access to exclusive coupons and discounts.

    King_ring

  2. iMapMy is a fitness tracking application that enables you to use the built-in GPS on your mobile device to track all of your fitness activities.  That’s all fine and dandy but what I like is this is the first app I’ve found that let’s me track my biking activity.  Sure, the Nike Plus + iPod tracks my running but I’m not really a runner.  I bike… a lot.  So, now I can keep a log of my workouts or normal rides around the city. I can also share my activities with my social network with friends who will surely be impressed by my skills.  But that’s just an added advantage.
    Imap_my_ride
  3. Like so many people, I’ve found that it’s difficult to find time to workout.  With the 200 Situps app I can use my smartphone to easily work up to 200 sit-ups with timed rest periods that adjust to my level of fitness.  In less than three weeks and in under 15 minutes I’m up to 182 sit-ups.  Go ahead, be impressed, I am.  The added advantage of this app, you can share your progress with your social networks and they can cheer you on… and keep you accountable!  I got this in my Facebook inbox this morning, “so, Danielle, haven’t seen you check in with your sit-ups.  Did you give up”?  Needless to say I’ll be back at it this evening.  

    200_situps

  4. The Whole Food app is another great one.  I’m not the world’s best cook but I do OK in the kitchen.  However, I do much better with the Whole Food App.  I can find great organic meals or design some of my own and the app will tell me what to purchase and now to prepare the meal.  I can also get simple, practical advice on nutrition and green living.  Look, grocery shopping and eating healthy is hard enough.  I’ll take all the help I can get!
    Whole_foods
  5. Finally, I’m kinda obsessed with Frenzapp.  This app allows you to share your apps with friends.  You can pick which apps you actually share and it’s very slow to identify all your apps loaded on your mobile devise, but it’s a cool way to share the ones you like and find new ones that your friends are using.  If you’re on Frenzapp, friend me and let’s start sharing apps.  If not, check back next month for more apps I’m in love with and in the mealtime, share some of you’re own!
    Friendzap

SXSWi 2011 with Foursquare, Mashable & Women in Tech

Sxsw_me

I recently returned from my second year at the Interactive track of South by Southwest, often affectionately referred to as the “Spring Break for Geeks.”  SXSWi 2011 brought us exciting panels and events by thought leaders, innovators and presentations who represent the brightest minds in emerging technology. It is here where new digital works, mobile apps, video games and innovative ideas get rolled out to those of us who are always looking for the next “big thing”. As we converged on Austin Texas March 11 – 20, my first impression of SXSWi 2011 was how much it has grown from last year. With more venues and attendees than ever, this was a Geek Diva, Gadget Girl dream.  One of the hottest trends, by far, what the incorporation of Group Texting and I’m excited to see where this technology is going. Another highlight for me was getting a chance to interview some of the power brokers and power users that I only see or communicate with online.

I got a chance to talk to Dennis Crowley, CEO and Founder of Foursquare at the Pepsi Max Foursquare Playground.

I also caught up with Pete Cashmore, CEO Mashable, which by the way was named  the most buzzed about brand during SXSWi in a study by Ad Age  and I also got a chance to talk to Romany Malco who hosted Geek Games at the Mashable House.

But the real highlight for me, as always, is geeking out with the Geek Divas.  I got a chance to speak with a couple of of the veteran SXSWi attendees, Lynne d Johnson, Senior Social Media Strategist at R/GA and SXSWi panelist Shireen Mitchell, founder of the no-profit Digital Sisters/Sistas.  I also spoke with first timer Beverly Jackson, Director of Marketing and Social Media for The Recording Academy/The GRAMMY Awards along with returning attendee and marketing professional, Shannon Mouton about the diversity, or lack thereof at SXSWi 2011. 

Here is what they had to say about Blacks in Tech and Women in Tech at SXSWi 2011. 

Ed4Good: Using Social Media 4 Social Good

Teaching1

I recently signed on as an ambassador for the Dell Education for Good (Ed4Good) social media initiative in Washington, DC at Thurgood Marshall Academy in S.E. The initiative is part of Dell’s SXSW Interactive (SXSWi) outreach effort in Austin, TX later this week.  If you don’t already know, SXSWi is a five-day event that brings together the best and brightest minds in technology, social media and innovation.  The goal for Ed4Good is to have those of us attending SXSW “bring a little of our hometown with us, doing something great with social media and a local school, while also supporting our community.”    In preparation for Ed4Good coaches like myself are teaching social media classes to students across the country to not just show them how to use their web interactions to entertain and engage with friends, but to also “connect, collaborate and build support for important causes.” 

I taught my class to an eager group of students taking an elective course on Digital Media Literacy.  It seems fitting to use Thurgood Marshall Academy for this particular Ed4Good program.  The schools mission is to prepare students to succceed in college and to actively engage in our democratic society.  They serve 390 students in grades 9-12K and you may have seen the school featured on the CBS Evening News with Katie Couric in a piece that highlighted their 100% acceptance rate for graduates from school. 

<br/>Watch CBS News Videos Online

 

As the DC coach for Ed4Good, it was my job to not only teach a social media class but to also help the students develop a strategy to raise awareness for a cause of their choosing.  After much deliberation, the students decided we would put our social media efforts behind a campaign against animal cruelty called “UnFURgivable” as in “it’s unFURgivable to be cruel to animals”.  Our goal is to have the students and their supporters do enough Tweets, blog posts and Facebook comments to trend across the social web on March 10, 2011.   We’ll be working hard to make a difference over the next 48 hours.  Then, on Thursday, March 10, just one day before the start of SXSW, Dell will use their new Social Media Listening Command Center to aggregate and monitor all of our community Internet efforts across the country.  Dell will use its social media monitoring and measurement tools to identify the best local effort by the nationwide teams and reward the school with the most traction on the web up to $10,000 dollars in prizes.

 

Here’s where you come in:

Please help our cause by following @unFURgvble on Twitter.  Then, on Thursday, March 10, 2011 please RT @unFURgvble as often as possible using the hashtags #WDC and #ed4good to identify our Washington, DC Education for Good efforts.

 

Spread the word:

Please tell as many people as you can about the unFurgivable efforts within your social networks (e.g. Facebook, Twitter, blogs, etc.).

 

Participation is about:

  • Students using social media to do good in their community.
  • A fun social experiment allowing social media folks to play, teach, learn, do good and give back to our community.
  • Supporting social efforts that interested you.
  • Knowing you helped students gain bragging rights that they create a trend across the social web.

The students have already started their Twitter social media initiative… here’s an example of what’s being Tweeted…

Ed4goodchipstory

Kids1aKidsrepeat
Kidsrepeat
132456
5
2
3
6
8
9

 

iPad 2 Picture Getting Clearer as Rumors Ramp Up

Here is comes folks… the iPad… only better. That’s the rumor anyway. We’ll have to wait to see if any of these things actually pan out. One thing is for sure, Apple consistently delivers a product that’s much better than the one that preceded it. The other thing I know for sure, I’m very glad I waited for the iPad 2 and the iPhone 5. Yes Apple, you have taught me patience. Strange how that works… I’ve been trying to master patience and delayed gratification all my life. Niow, when are these new versions coming out already?!?! I’ve been waiting long enough. Maybe I have a little more work to do.

Amplify’d from gigaom.com

The iPad 2 is said by some to be arriving as early as February or April (at least in the U.S.), and as is always the case when Apple hardware nears the end of a product cycle, the rumor mill starts working overtime. As consensus grows and independent reports start coming in from multiple sources, we end up with a much better picture of what to expect from Apple’s next iPad.

SD Card Slot

The latest rumor making the rounds is that the iPad will indeed have an SD memory card slot. This isn’t the first time such expansion is a possibility for the iPad 2, but now it’s been reported by a “trusted source” talking to Engadget, and it’s showing up in case designs from multiple manufacturers, as identified separately by AppleInsider and MIC Gadget. Since Apple already offers a way to access SD cards via the iPad Camera Connection Kit, there’s no good reason the company would object to building in the same functionality. In fact, it’s possible the only reason an SD slot wasn’t included the first time around was that it wouldn’t fit in the case.

Mini DisplayPort

The same case designs that back up the SD card slot rumor also indicate that another port will be introduced at the top of the device. The cutout for this alleged port is quite small, leaving few options for what it might be. Mini DisplayPort is a likely candidate, since even though it would eliminate the need for the iPad dock connector-to-VGA adapter, Apple could still sell various Mini DisplayPort converter accessories. A far less likely possibility for the spot is a micro-USB port, but there’s no way Apple would include that and still keep the dock connector.

“Retina” Display

The iPhone 4 introduced the world to the Retina Display, a 960×640 pixel screen with 331 ppi, a pixel density apparently beyond the threshold of human detection that makes for super crisp text and graphics. According to recent rumors stemming from resources found in the latest version of Apple iBooks app (1.2), the iPad will get twice the resolution it currently enjoys, bringing the total from 1024×768 to 2048×1536. As Kevin notes, that only adds up to a pixel density of 265 ppi, which, while not at the same level as the iPhone, is still a massive improvement, and will probably still be granted the “Retina” from Apple’s marketing department. Simply doubling the display resolution makes sense, since it’ll allow existing iPad apps to be compatible with the iPad 2 through zooming, though image quality will be somewhat degraded.

Front and Back Cameras

If there is any “sure thing” for the iPad 2, it’s that it will have two cameras: one in front for FaceTime, and one in the back for… well, actually, on a 9.7-inch tablet, probably mostly for occasional FaceTime use, too. Using it for general photographic and film-making seems incredibly awkward, even if the iPad 2 does sport a lighter, smaller body design.

Lighter, Smaller Body Design

Case designs and an actual iPad 2 mock-up used by a developer at CES earlier this month seem to support the idea that the next iPad will be smaller and slimmer than its predecessor. This is a standard improvement for new iterations of Apple gadgets, and it could help appease customers asking for a 7-inch iPad, something the company seems unwilling to provide. AppleInsider recently reported on an Apple patent that would allow the company to reduce the thickness and power consumption of capacitive touchscreens, which could be partially responsible for a new, smaller physical footprint in iPad 2.

Improved Processing and Graphics Power

The iPad 2 (along with the iPhone 5) is expected to get a new version of Apple’s custom A4 system-on-a-chip. According to a source talking to AppleInsider, the new version will have dual graphics cores to support the new Retina Display, and to allow for 1080p video playback (the current version tops out at 720p). The new graphics cores support OpenCL to share the burden of general purpose computing tasks with the GPU. The new chip will also pair the dual graphics cores with a dual core ARM Cortex-A9 chip for general processing. With a huge crop of potential iPad competitors unveiled at CES, these kinds of performance improvements are almost a necessity, but as is always the case with Apple products, hardware specs take a backseat to actual user experience, so if we see more modest improvements I won’t be surprised.

Read more at gigaom.com

 

Publishing Companies Prepare Tablet App Store… notice I did NOT say iPad Store

If you can’t beat ’em… join ’em. Here’s how newspapers and magazines are competing in the eMarket while snubbing Apple’s iPad.

Amplify’d from www.mediabistro.com

Time Inc., Condé Nast, Hearst Corporation, and Meredith Corporation are adding the finishing touches to their tablet app store. Morgan Guenther, the Chief Executive of Next Issue Media (NIM), the new venture owned by the publishing companies, says that it should launch within the next few months.

He says that when the store launches, it will feature at least two titles from each of the companies, and by this summer, every magazine will be available. Guenther also says that News Corporation’s (another owner of NIM) newspapers will be available by then.

For now, the app store will only be available on Android tablets. This is because NIM is the result of publishing houses not wanting other companies (read: Apple) to dictate how their products are distributed.

For NIM, its success comes down to one thing: Will people snub iPads in order to get their favorite magazines on a tablet? Right now Apple has the advantage because the iPad has been out for so long; not to mention the cool factor that comes with the brand.

We’re guessing Apple will win this battle, because being cool is very fun, even if it does mean missing out on tablet versions of O: The Oprah Magazine. Besides, we can probably guess who’ll be on the cover.

Read more at www.mediabistro.com

 

Why the Verizon iPhone Doesn’t Spell Disaster for AT&T

Could it be true? Is Verizon REALLY fianally getting the iPhone this time… really? According to Mashable.com, even if they do, it won’t mean the end for AT&T. Some customers won’t be able to afford to jump ship and others may not want to do so. As for me, I’m not getting out of my contract until AT&T gets the iPhone 5 and launches their 4G network! If they make it worth my while and one has to assume that a Verizon competition will do just that, I could come out ahead. Oh, and if AT&T gets their 4G network right, it’s a wrap for me… I’m staying put. All eyes are on this new deal… let’s see what happens.

Amplify’d from mashable.com

Verizon is about to deliver a blow to AT&T when it ends the network’s exclusive hold on the iPhone, but it definitely won’t be the end of the world for the second largest carrier in the U.S.

Earlier this week, Verizon announced a press event next Tuesday in New York City. All signs indicate that Verizon will introduce the iPhone on its network and launch it in the next few weeks. At this point, nobody should be surprised: it’s Apple’s worst-kept secret.

Since the news broke about Verizon’s event, there has been no shortage of media reports about the potential negative impact of the Verizon iPhone on AT&T. Some of it has devolved into (justifiable) AT&T bashing, and some predict that it’ll be a major or even mortal blow to the nation’s second largest network.

Let’s take a step back and keep some objective perspective, though. While the Verizon iPhone will have a negative impact on AT&T, it’s not going to break AT&T’s back. The network has been preparing itself for the loss of its iPhone exclusivity contract for a long time. It’s ready to do battle with Verizon.


Huge Switching Fees


While a group of early adopters are likely to burn their contracts and switch to Verizon on day one, the vast majority of people will not. The reason is that the switching costs are simply too high.

AT&T made a smart business decision last year: they bumped up the iPhone’s early termination fee. If consumers want to switch, the first fee they will have to pay is the ETF, giving AT&T even more money to pad its profits.

The second fee is the cost of the Verizon iPhone. The AT&T iPhone 4 is based on UMTS 3G technology, while the Verizon iPhone will be based on Verizon’s CDMA 3G tech. The result is that consumers will have to buy a new iPhone and a new contract. While they can sell their AT&T iPhones, it won’t offset the cost of a new contract and it definitely won’t offset the cost of that early termination fee.

While some consumers can afford to switch, the vast majority don’t have that kind of money and are on family plans that they won’t abandon immediately.

There is at least one more switching fee for AT&T users who want to jump to Verizon: the switch from UMTS to CDMA. UMTS is a more prevalent 3G standard for a simple reason: it’s a better technology. AT&T actually does have the fastest 3G network in the U.S. and it does have the advantage of being able to send and receive data and voice at the same time, while the Verizon iPhone will not be able to do data while on a phone call.


We May Hate AT&T, but It Has a Response Plan


Of course, people will rightly point out that a faster 3G network means nothing if you can’t even connect to 3G in the first place.

Verizon has a lot of advantages over AT&T. It has the largest 3G network coverage in the U.S. More importantly, it doesn’t have the distinction of being the nation’s most despised wireless carrier. I basically gave up on my iPhone at CES in Las Vegas this week and relied on my Verizon Droid 2 instead. It’s utterly embarrassing that AT&T still has these kinds of problems over three years since the iPhone’s debut.

Oh, and the Verizon iPhone will reportedly offer unlimited data as a slap in AT&T’s fast.

That’s not enough to take down AT&T though, and the carrier is ready to fight back against the Verizon iPhone threat. When the iPhone 5 rolls out sometime this summer, both networks will pull out all the stops in order to get consumers. Price cuts, heavy advertising and incentive offerings will be plentiful later this year. Verizon is going to take some AT&T customers, but it won’t get them without a fight.

At the same time, AT&T is stocking up on some powerful phones to complement the iPhone. Motorola debuted the ATRIX 4G at CES last week, a 1GHz dual-core processing beast that sports a 960×540 qHD screen, a 1,930mAH battery and a full GB of RAM. It even has a dock that lets you use your Android phone and a full version of Firefox on the same screen.

It was the best phone to debut at CES, and it is exclusive to AT&T.

The carrier will try to pull away happy Android phone users from Verizon and other networks with competitive contracts and a new line of ridiculously powerful phones. With phones like the ATRIX, Verizon won’t be having all the Android fun.


The Bottom Line


The bottom line is that AT&T isn’t going to be hemorrhaging users on Verizon iPhone launch day due to switching costs, and AT&T has strong profits and a strong line of phones coming to market this year that will keep it competitive, including the iPhone.

The Verizon iPhone isn’t likely to change the fate of either company. Instead, the future of both carriers will depend on the speed and strength of their 4G network rollouts. Verizon has started its 4G rollout and AT&T will begin its 4G launch later this year. AT&T’s past sins could be forgiven if it succeeds in rolling out a reliable 4G network, but failure could cement its rather poor reputation.

Yes, the Verizon iPhone will negatively impact AT&T. However, to say that it will put AT&T on the ropes is just silly. The intense battle between these two carriers is going to play out for years to come, and both have tricks up their sleeves that will continually change the rules of engagement.

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