Category Archives: Technology

Introducing #BlackSTEMLikeMe: Reflection of Black Excellence. An Exciting New Campaign from NSBE

Have you heard all the buzz about the movie “Hidden Figures” that hit theaters nationwide on Jan. 6? The movie tells the story of how three African-American Women — Katherine Johnson, Dorothy Vaughan and Mary Jackson — contributed vital math, engineering and computer science work to the early missions of the U.S. space program. “Hidden Figures” (which is up for several awards and was No. 1 at the box office during its first two weekends) is bringing a major focus to the often overlooked contributions of the black STEM community.

 

Like the “Hidden Figures” movie, NSBE, in partnership with Air Force STEM, is also bringing a major focus to African Americans in science, technology, engineering and math with our new #BlackSTEMLikeMe (#BSLM) campaign. This multimedia campaign will:

  • Encourage black men and women in STEM to share their stories and passions
  • Bring visibility to the important work they are doing
  • Show black boys and girls that a future in STEM is an incredible—and attainable—career path
  • Encourage black students and professionals to consider NSBE for additional support as they pursue their STEM goals
  • Celebrate our unique, wonderful and life-changing community—past and present!

We have great things planned for #BSLM…

Including events during Black History Month and Engineers Week in February, and we are confident it will help us reach our “Be 1 of 10,000” Campaign goal to graduate 10,000 African-American engineers annually, with bachelor’s degrees, by 2025.

We’re so excited about this new campaign and are proud to take a big step toward ensuring that the Katherine’s, Dorothy’s and Mary’s of the future get their due well before they’re overdue!

How Can You Be Part of #BlackSTEMLikeME?

  • Share STEM stories on Twitter, Facebook, Instagram, Snapchat or via the blackstemlikeme.nsbe.org website using the #BlackSTEMLikeMe hashtag. The best stories will be entered in our national social media webisode series. More on our webisodes to come!
  • Tweet your STEM story using the #BlackSTEMLikeMe hashtag. Don’t forget to use visuals!
  • Post your STEM story to your Facebook page, tag the NSBE Facebook page using the #BlackSTEMLikeMe hashtag
  • Post your STEM photo or video to your Instagram account, tag @NSBE and use the #BlackSTEMLikeMe hashtag
  • Email your story and video for blog posts to blackstemlikeme@nsbe.org
  • Or, contact me directly with ways you can get involved.

Look for your post that may be featured here.

Learn more about the #BlackSTEMLikeMe campaign, including upcoming events and other ways to get involved, at blackstemlikeme.nsbe.org.

Five Digital Media Updates Making Headlines

3Here are five digital media news stories ripped from the headlines. I’m most interested in Amazon’s entry into the Internet of Things, one of my tech obsessions and Periscope’s new On Air Button. I’ll be using Periscope to do a live broadcast of my “Social Media For Nonprofits” talk at The Daily Good Conference and to broadcast the breakaway sessions. I’ll report back on my user experience with the web page interface after the conference. In the meantime, here are my picks for the top five digital media news stories making headlines.

Variety: Snapchat Shutters Original Content Channel

Snapchat is laying off members of a team assigned to a channel on its Discover platform devoted to original programming, dubbed Snap Channel.

The closure has prompted the exit of Marcus Wiley, a former executive with broadcast network Fox who was brought on to figure out how Snapchat would build up its programming lineup. Since his hire in May, Wiley led a group of 15 that has been disbanded, with some being pink-slipped and others being reassigned elsewhere in the company.

Until its removal from Discover a few weeks ago, Snap was the home of short-form content produced internally at Snapchat since launching in January. The channel was once home to ‘Literally Can’t Even,’ a split-screen comedy series starring and written by Sasha Spielberg, daughter of Steven Spielberg, and Emily Goldwyn, daughter of John Goldwyn”

TNW: Periscope now has an embeddable ‘On Air’ button for broadcasts

“Periscope now has an On Air button for websites that tell everyone when a broadcast is live.

It’s a useful little tweak that anyone can use. All you have to do is enter your Periscope username (typically your Twitter handle without the ‘@‘) into Periscope’s button generator, and it creates a code so you can embed a button into a webpage. Your username takes the place of the ‘broadcaster’ text, seen below.

Screen Shot 2015-10-07 at 1.40.32 PM

Periscope’s On Air button also comes in two sizes, and automatically toggles when a broadcast goes live.”

Re/code: Twitter Unveils New Video Advertising Strategy

“The company is taking a different approach to video ads. More precisely: Twitter is adopting YouTube’s video advertising approach. What that means is that publishers and video makers can upload their video to Twitter, and Twitter will attach short ‘pre-roll’ ads in front of those clips and split the ad revenue with the video owners. Which is how YouTube, the world’s biggest video site, does it, too.”

TechCrunch: Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

“Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas. As Amazon describes it, it is a managed cloud platform ‘that lets connected devices easily and securely interact with cloud applications and other devices.’ The platform, which is launching in beta, will be able to support billions of devices and trillions of messages, ‘and can process and route those messages to AWS endpoints and to other devices reliably and securely.’ AWS IoT will integrate with Lambda, Amazon Kinesis, Amazon S3, Amazon Machine Learning, and Amazon DynamoDB to build IoT applications, manage infrastructure and analyze data.”

Advertising Age: Reuters Is the Latest to Try Reinventing News With Digital TV Service

“Early next year, the company plans to introduce Reuters.TV, an ad-supported digital service that allows subscribers to receive personalized video content created solely for the platform. Reuters.TV will cost a monthly fee, but the company declined to say how much it will be. The service will initially be available on iPhones and iPads.”

Five Digital and Social Media Stories Worth Reading This Week

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Here are five stories pulled from the headlines to get you up-to-date this week on digital and social media news. I’ve done the research for you. You can thank me later.

It’s the year of the “Influencer.” IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram ArtistsPULL QUOTE: It was all about selfies for Christine Adelina, until May 1, 2014. That’s when the 22-year-old student and obsessive Instagram poster from London learned her large following on the photo-sharing app could translate to some decent income. After attending a meetup for Instagram “influencers,” she switched from bedroom and bathroom selfies to artistic portrayals of the world around her, now spending at least three hours a day on the app. And brands are gawking — handing over ad dollars to Adelina and other so-called influencers, anywhere from $300 to thousands of dollars depending on the deal, to join their marketing campaigns. While some sponsorship deals simply reward users with gifts for sending out company-related Instagram posts, others are contracted. Take Nabisco’s #PuttingOnTheRitz campaign, for example. That marketing strategy to promote new Ritz Crisp and Thin crackers — to which Adelina and a handful of other contracted influencers submitted two photos for this June  — reached 7.5 million people. One post from British blogger Tanya Burr, who boasts 2 million Instagram followers, drew 110,000 likes.

It’s the latest sign that Madison Avenue and its counterparts worldwide are recognizing the pitch power of organically born social media stars like Adelina and Burr. They can be just as influential, or even moreso, as celebs like the Kardashians. Consumers, the thinking goes, may connect more readily with individuals who lead lives like their own. “For ‘Putting on the Ritz,’ we were very interested in getting people involved. The campaign seemed more real,” said Jana Soosova, social media campaign manager at London-based PHD Media.

instagram ritz

While Instagram influencer Christine Adelina’s post was not the highest traffic-driver for the #PuttingOnTheRitz campaign, Nabisco paid for and endorsed the submission as part of its marketing strategy.  – Instagram Screenshot 

Earlier this month, Instagram introduced its first ad product for businesses. The system allows companies to quickly create standard ads, target them to selected users and include direct-response buttons (like “Buy Now” as seen on Facebook, Twitter and Google). The move will spur more ads on the Facebook-owned photo-sharing app — and fuel Instagram’s predicted rise to $2.8 billion in revenue by 2017.

Marketing jobs have gone digital and they are asking for a lot from their employees! MarketingProfs: The Most In-Demand Digital Marketing SkillsPULL QUOTE: The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager. Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

If you’ve paid attention today, you’ll see Kanye West trending on Facebook (kill me now). What does it take to becoming a trending topic on Facebook? IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram Artists – PULL QUOTE: But how exactly does Facebook decide what to put in the Trending queue? And why is it that trends sometimes show up hours if not days after they may be trending somewhere else? Facebook shows you things in your Trending line-up the same way it shows you things in your News Feed: Algorithms. It takes into account a few personal things, like where you live and what Pages you follow. But primarily it looks for two broader signals: Topics that are being mentioned a lot and topics that receive a dramatic spike in mentions. You can’t have one without the other. For example, Kim Kardashian is mentioned often on Facebook, so the total volume of mentions is always high and isn’t a good indicator of whether or not she’s part of a trending topic. Instead, Facebook looks for a spike in mentions relative to the normal chatter around Kim and other celebrities, too. Things that trend aren’t just the most highly mentioned people or topics. They have to be tied to some kind of relevant event.

Right now I’m rocking a Misfit. I ‘m using it as a replacement to my UP24 because I can swim with the Misfit. Am I missing out on not having an Apple Watch? ReadWrite: The Wearables Market Is Exploding, And Apple Is Stealing The Show – PULL QUOTE: Second only to Fitbit, Apple Watch rules the smartwatch scene.  A new report published by IDC paints an intriguing picture of the wearables market as it looks in the middle of 2015. The market grew 223% over the course of the previous year, and Apple—new to the sector and with only one wearable to its name—was bested only by Fitbit, in terms of devices sold during the last three months. That puts reports of rather underwhelming Apple Watch sales into perspective. (Apple hasn’t released official figures of its own, of course.) While the smartwatch has yet to make an iPhone-like splash so far, with nearly 20% of the market, but it’s already threatening to dominate the nascent wearables movement.

I’ll admit it, I’m developing Snapchat campaigns and have totally forgotten about Vine. Apparently, that is not a good thingQuartz: Vine is a sleeping giant (while everyone is focused on Snapchat)PULL QUOTE: A funny thing happened to Vine, Twitter’s short-form video app, after its initial buzz wore off: It kept going. If you haven’t checked lately, Vine, launched in early 2013, is still a thing. It has evolved from a social “Instagram-for-video” built atop Twitter into a unique mobile entertainment platform with its own style, format, and celebrities. And as mobile video continues its long-awaited rise, Vine has built and maintained an impressive audience. Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

 

The first 24 Apple Watch apps

Here are the first 24 Apple Watch apps. FYI, Google and Facebook are nowhere to be found.

Fortune

449150819968Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device.

The list below, scraped from the App Store by 9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question.

These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition.

It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others…

View original post 293 more words

Cutting The Strings: The Push To Go Wireless – My MacBook Review

Mac 

CNET reports that Apple is once again shaking things up and changing the computer game.  

“Ready or not, Apple’s new MacBook is cutting the computing industry’s cables.

The slim laptop has just a single USB port, the new tiny Type-C variety that’s slowly popping up in devices this year. It’s a multipurpose port that connects to external devices like hard drives, runs video to TVs and external monitors, and supplies the laptop with power when it’s charging time.

The new USB port is remarkably flexible, but it’s still just one port. For those who need to attach printers, Ethernet cables, external hard drives, cameras, monitors, keyboards, mice, TVs, game controllers and tablets, that might seem confining”

UPDATE: So, I got the sexy, gold MacBook. Here’s my review:

When I moved into my new workspace I bought the new iMac. Love, love, love it.  But to not be tied to my desk, I needed a light weight laptop. Now, my MacBook pro is a BEAST, but it’s heavy and not the best portable option. After a lot of research and comments from friends, I decided on a brand new MacBook. I landed on the gold one because I like to be different and it matches my iPhone.

So here’s the thing. The MacBook is small, portable, light laptop. That alone gets five stars from me. Sometimes I need a break from my office to chill on the rooftop of the office building or if I’m at home, I often like to work in my backyard. I also will work just about any place that has free WiFi. Having something lightweight is a must. Portability aside, the speed, memory and battery life on the MacBook is superb and the retina screen anti-glare is everything. But this is a portable laptop. It should not, in my opinion, be your one and only computer. If you are only going to buy one, get the MacBook Pro. I know it’s heavy, but it’s a BEAST and you cannot… simply can not… beat the speed and functionality for the price. Mine is three years old and it is still going strong. Now, it’s an old 17-inch (funny how three years is old in the lifetime of a computer) so it’s heavy as crap. That’s why I got the sexy, light, MacBook.

In regards to not having a dedicated USB port, I have to admit, I’m not in love with that concept yet. I find myself transferring files back and forth via the Mac AirDrop even though I know the intention is to get us to use the cloud services more. I’ll get there. Baby steps.

FullSizeRenderUPDATE TO MY UPDATE: I’ve had my sexy MacBook a month now. I. Love. It. The battery life is killer. It’s lightweight enough to take everywhere and while my iMac and MacBook Pro remain my work horse computers, I’m all in with this MacBook.

It’s a Smart World After All

The “Internet of Things” is exploding.  It’s made up of billions of “smart” devices — from minuscule chips to mammoth machines — that use wireless technology to talk to each other.  Our IoT world is growing at a breathtaking pace–from 2 billion objects in 2006 to a projected 200 billion by 202.  SOURCES: IDC, Intel, United nations:

VIDEO: The Smart Work in 2020

In his post, When Things Matter More than People, author and marketer, Geoff Livingston shared that:

The Internet of Things is beginning to drive the tech industry and soon the marketing and media sector. You need look no further than this year’s CES to see the trend unfold. At the same time, social media is losing luster in the eyes of traditional technologists and marketers.

The Internet of Things incorporates Internet capable sensors into many objects in day-to-day life, including current electronics but also new unthought of ones (like refrigerator magnets).

iStrategy LabsPeter Corbett recently noted that Internet of Things trend was becoming a powerhouse in marketing: “If you’re a communicator and you’re not at least conversant in what’s going on in that space you’re at a dramatic disadvantage. With this technology, you can build anything from a James Bond style bookshelf opener to a Spongebob Skill Crane that you can play with over the Internet.”

Silicon Valley investors like Marc Andressen are focusing on start-ups that leverage sensors. And with good reason. The market opportunity for this new layer of smart things is huge.

From a marketing perspective, the Internet of Things allows incredible new possibilities for precision. Connected ads allow brands to serve content based on someone’s demographics as determined by their physical body or the data they willingly surrender via social media, mobile phones, and web cookies. Unique applications can be created (like pizza delivery by pressing the aforementioned refrigerator magnet) or apps like Nike’s sensor-driven Fuelband.

He goes on to share: It’s not that businesses won’t continue spending on social or that PR people/community managers will be out of work. Far from it. Social isn’t going anywhere. In fact, it’s a primary driver of data needed for contextual media and word of mouth trust. Social remains a valuable asset for companies.

It’s not that businesses won’t continue spending on social or that PR people/community managers will be out of work. Far from it. Social isn’t going anywhere. In fact, it’s a primary driver of data needed for contextual media and word-of-mouth trust. Social remains a valuable asset for companies.

It’s just that, well, social media marketing is not new anymore. You could argue that companies are in the learning phase, but last I checked they were still determining how to build a decent website, too.

Although I agree with Livingston that social isn’t going anywhere, I do wonder how companies can keep up with the trends and yet still stay true to our Brand Promise. How are we able to continue to make those personal connections; to remain change agents.  I asked Livingston, “what can you share with current social media marketing experts who may have no clue how to wrap their brains around the concepts you shared in your blog?  You say “social” isn’t going away but surely strategist will need to think about how they continue to market.  What should they be doing now to stay relevant and on top of things for their clients?”  Livingston replied:

I think social media marketers need to focus on how and where their interactions impact the customer acquisition life-cycle. We know now that social is not just top of the funnel, but an actual medium that touches various points. Where do you fit in, and how do you make sales increase?

I think social media marketers need to focus on how and where their interactions impact the customer acquisition life-cycle. We know now that social is not just top of the funnel, but really a medium that touches various points. Where do you fit in, and how do you make sales increase?

 

This post originally appeared in AllThingsE.  Read the full story here.

Google Wants to Help You Keep You New Year’s Resolutions

It is week two of 2013. Have you already missed the mark on your New Year’s resolutions? Maybe you have already blown your diet or have yet to get to make those travel plans. Google wants to help. The company posted a list of tools designed to assist with some of the most common January 1 promises.

“The new year has arrived, and with it all the resolutions that we hope to tackle in 2013,” Google’s Liz Wessel wrote on the company’s blog. “But resolutions can be hard to keep. And since eating better, taking control of personal finances, traveling more and learning something new regularly top the list of New Year’s resolutions, we’ve pulled together some of our best tips and tricks across Google to make 2013 the year you succeed with your goals.”

Here’s a short list of ways Google hopes you keep your resolve this year:

  • Eat better -Check out Google Play to find apps, books and music to keep you motivated.
  • Get fiscally fit -Keep track of your stock portfolio and related market news via Google Finance or with brokerage apps like E*TRADE from Google Play.
  • Travel more -Use Google Flight Search to quickly compare flight times and costs across airlines. Try the “tourist spotlight” feature on Google Hotel Finder to find a room near the hottest spots in the city.
  • Learn something new – Learning something new doesn’t have to break the bank. Check out Google Offers for deals on classes for dancing, cooking, bartending and more.

 

 

 

Computers in the Exam Room: A necessity or nuisance?

About a third of doctors are using electronic health records or EHRs. That’s double the number since 2008, says a report in the journal Health Affairs. What we are seeing is an increase of a lot more computers, smartphones and iPads making their way into patient’s exam rooms. But as doctors move more and more toward electronic recording keeping,they face one daunting challenge: How to bring electronic devises into the exam room without losing the human connection with their patients.

EHRs are considered the future of health care for good reason — they can help prevent medical errors.

The promise of these devices to augment the delivery of clinical care is tremendous,says Stanford’s Dr. Clarence Braddock.

Dr. Braddock uses a secure app on his iPad to pull up patient charts if he’s called after hours,no matter where he is. However,doctors must now be aware of their online etiquette and not let the gadgets become a challenge in the intimate exam room. If the doctor spends too much of your 15-minute visit typing or staring at a screen, you have to wonder: What if I have a symptom that just got missed? Is my Doctor even listening to me? I for one have these very notions when I’m sitting, exposed, in my gown, while my doctor or doctor’s assitant seems more interested in entering data into the computer than acutally talking to me about my problem.

Do gadgets have a place in the exam room or do you think they are a distraction?

 

Bridging the Tech Divide… it all starts with an idea.

I had a great day geeking out with the Baltimore New Economy Tech Initiative Collaboration team.  We came together to discover, dream, and rediscover programs that will ultimately drive the citizens of Baltimore on a holistic tech entrepreneurship path. 

The challenge: create a program for 18 – 30-year-olds in the Baltimore, Maryland area that will teach financial literacy and tech entrepreneurship.  The things to consider: the digital divide is not about people who don’t’ have access to technology.  Rather, many in underserved communities do not know how to use the technology they have to create real change. 

The conversation is just getting started, but it was a wonderful day of great ideas, passion and innovation.  Special thanks to the Baltimore Mayor’s Office on Information Technology for pulling us all together.  

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Love, Lust, and Technology: Analog Dating in a Digital World

Thirst

From the edge of the net to the technology behind love and lust, thirstDC is bringing the nerd and I’m going to make it sexy THIS Thursday, October 13 at the NEXT thirstDC event.  My talk is on “Dating and Technology” and the question we will be exploring is whether tech is changing the dating game or are our brains just living up to their hardwired lusty potential?  We’ll explore how social networking, our gadgets, and our time spent online is changing our relationships with our mates and with each other.

Come on, you know you have a story to tell about that guy you met on Twitter.  Or maybe it’s about the girl who will text you ten times a day or that old college love you reconnected with on Facebook.  You may not know that there is a science behind all the texting, sexting and social networking or how tech can actually change your brain, your behavior and your thought patterns.  That’s what I’ll be talking about and I hope you can join me.  So, just what is thirstDC?

In a city where happy hours are just part of the job, thirst DC is a new recurring social concept that twists the typical bar experience and turns it into a “sexy nerd house party”, where world-renown experts speak to inspire the attendees to create innovative connections, learn, flirt, drink, and dance while the DJ spins until 2 am. thirst DC’s talks are short and thought-provoking, to spark fresh and interesting conversations among its attendees.

thirst DC is an unique opportunity for D.C.’s brightest minds to get together to share ideas. Founded by an intrepid group of nerds, thirst DCcreates the perfect environment for DC’s nerdiest and sexiest that thirst for knowledge, a stiff drink, and some attractive company. Whether you work in politics or science, but really are passionate about fashion or food, all we ask is that our guests expect the topics to be a bit risqué, and in return we ask that they be utterly fascinating.

  • thirst for technology? 
  • thirst for science? 
  • thirst for art and culture? 

We hope you’ll bring your thirst and join us THIS Thursday!

What: Thirst DC networking event
When: October 13, 2011 | 6:30 p.m. – 9:00 p.m.
Where: The Bier Baron Tavern  | 1523 22nd St NW, Washington DC
Who: Anyone in the DMV with a thirst for fun, a good happy hour and nerdy talk

Purchase your ticket now at Ticket Leap and hit me up of you want a discount code… just because I like you!