NASCAR created an “industry action plan” to attract a multicultural audience. Marc Davis was the great black hope. I enjoyed supporting his social media efforts when he raced at the Virginia International Raceway. He won in the lower levels of the sport and was signed by Gibbs. But Davis raced in only 10 Nationwide Series events from 2008 to ‘11. The opportunities were few and the results less than needed to prove himself.
Fast forward to 2018 and the NASCAR Drive for Diversity Development Team is full of emerging young talent ready to make their mark in the sport.
The drivers represent a cross-section of backgrounds – both in terms of heritage and driving disciplines – and all share a common goal: To reach the highest levels of NASCAR.
“What we’re seeing with these six drivers is a group of very talented racers who have shown the ability on and off the track to excel at the next level,” said Jim Cassidy, NASCAR senior vice president of racing operations. “With an increased focus on seat time and competition among the drivers, we’re looking forward to watching them perform next season.”
NASCAR, like most industries, understands the need to attract a diverse audience to their brand. It is these kinds of inclusive environments that allow companies to thrive. Share your story of diversity.