Foursquare Positioned To Partner With Google, Yahoo, Bing And Other Search Players
Well, now… this is getting interesting. Seems like the guys from foursquare have found a way to make expand on their business model. By the way, last week, Foursquare reported it had registered over 2 million users for 5.6 million venues on the platform, and around 1 million daily check-ins. The company is valued at around $100 million. So now I wonder, what’s in if for ME to continue to check in? Things that make you go… hmmmmAmplify’d from blog.searchenginewatch.com
Foursquare, the location-based social media site, is aware of the value of its data for searches and has started talking to “a lot of different potential partners,” including industry majors such as Google, Yahoo and Microsoft in order to clinch data deals.
Speaking to The Telegraph in an interview, Foursquare’s co-founder, Dennis Crowley, said: “Our data generates hugely interesting trends which would enrich search.” “We can anonymise data and use it to show venues which are trending at that moment,” he explained.
“Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what,” Crowley added. Recently, the company integrated its data to Twitter ‘Places’, giving the chirpy platform its ticket to paid search.
Crowley himself has ties with Google, to whom he sold Foursquare’s text-message version called Dodgeball back in 2005. The Telegraph further quoted him as saying that he now employs “former Googlers.” However, none of the search engines commented on the state of the Foursquare partnership talks.
Ironically, Yahoo had expressed interest in the company in April. But not for teaming up with Foursquare. The intention of the search engine now turned content provider was to buy Foursquare. Now with the Search Alliance integrating Yahoo Search into Bing, who knows if Foursquare will not be dealing with both – one as a content partner and the other as search engine?
You must be logged in to post a comment.