iPhone Users Download Average of 40 Apps, Android 25, BlackBerry 14

I don’t know what is more interesting to me… that iPhone users are only downloading an average of 40 apps, or that the Nielsen company is did the research for this article. Things that make you go… hmmmm…

Amplify’d from www.intomobile.com

Nielsen AppCategories Study: iPhone Users Download Average of 40 Apps, Android 25, BlackBerry 14The last we had heard in mobile app research was a forecast that there would be 25 billion downloads by 2015, and along the same vein, Nielsen has released the results of a survey of some 4,000 mobile users about their application downloading habits. As you’d expect, iPhone users were the most active, with an average of 40 apps installed, while those with an Android phone had 25. BlackBerry trailed significantly with an average of 14 applications, and across all platforms, the average worked out to 27 applications. Those numbers are all up from December,  showing that even on BlackBerry, interest in mobile apps is growing. No surprise there.

There was also a categorical breakdown of the kinds of apps people were downloading; games were at the forefront, with 61% of smartphone-owning respondents having downloaded one in the last month, followed by weather, maps, social networking, and music. Facebook, Pandora, the Weather Channel, and Google Maps ranked among the top five used applications across all platforms.

I wish there was more usage data published, as I would like to see how often downloaded apps are used on a platform-by-platform basis. I know that on BlackBerry, I have a select few apps, but I make use of them pretty regularly, while my iPod Touch is loaded to the gills with applications that I’ll use maybe once every two months (if that). My brief experience with Android is somewhere in between; maybe half I’ll use with any consistency, and the others are highly situational.

Average per-device application downloads rank in the same order as the size of their respective app stores. At last count, the iTunes App Store had a buxom 250,000 iOS apps, the Android Market sat comfortably in the middle with 80,000 titles, and BlackBerry App World recently broke 10,000.  Obviously if user activity is high, developers will be more interested in getting into the app store, overcrowding be damned.

Read more at www.intomobile.com

Why Skiing Made a Magazine App … for Your Desktop Computer

Bonnier’s Skiing magazine has introduced a new app that runs on your regular desktop or laptop computer. And yes, the people behind it have heard of the iPad. They just don’t think the frenzy over magazines on iPads or other tablets is all that justified yet.


All that snow is clearly messing with their brain cells. QUICK… get these people to the beach so they can thaw out!!

Amplify’d from adage.com
The debut of Skiing Interactive.


The debut of Skiing Interactive.

It’s not that they’ve got anything against tablets. Skiing Interactive will actually also run on any Android tablets such as the Samsung Galaxy Tab. But because the app uses Flash, it won’t, at least for now, run on the iPad. And that’s OK with them, because they think the untapped market is on the desktop or laptop you’re very likely using to read this article.

They also think magazines’ iPad editions aren’t interactive enough. So most editorial and advertising units in the debut issue are interactive in some way, beyond a “press play” button on a video that’s been added to an article. Many ask consumers about themselves, then provide a tailored graphic, particular advice or a certain recommendation. One ad unit, for example, asks users to tell it how many days they might ski each of several resorts this winter and tells them which package of passes might be best for them. An interactive editorial infographic displays total acres, vertical drop and peak elevation at various mountains.

The Skiing Interactive app doesn’t include content from the print edition; it’s almost all about snack-sized items and graphics. And it doesn’t follow the monthly print schedule either; it comes out twice a month.

Read more at adage.com


Steve Jobs’s Android Obsession Analyzed

Could Google’s Android be keeping Steve Job’s up at night and if so, what is he going to do about it? Leave to Fastcompany.com to put a great spin on the topic.

Amplify’d from www.fastcompany.com

Yesterday, Apple CEO Steve Jobs made a surprise appearance on Apple’s earnings call, largely to offer a rant about why the iPhone is superior to the “fragmented” Android platform. Since rants are always ripe treatment for word clouds, we made one (above).

What sort of glimpse into Jobs’s psyche does the cloud offer (besides the fact that he’s apparently much more articulate than Mark Zuckerberg)?

No sense ignoring the elephant in the cloud: “Android” clearly made more appearances than any other word, by far. One might be tempted to read fear or obsession into the repetition of his rival’s name — self-possessed politicians usually settle for “my opponent,” after all — until we scrutinize some of the other words that made prominent appearances.

“Integrated” and “fragmented” were buzzwords, as we noted yesterday, since these were the adjectives Jobs favors over “closed” and “open,” words used by Google’s CEO to describe the iPhone versus the Android. Jobs’s central point is that Apple devices, by working more or less the same way across the board, ensure simplicty for app developers and users — a point reinforced by three other prominent words: “developers,” “software,” and “apps.”

So yes, the Android weighs heavily upon Jobs’s mind; and his dreams are more than likely populated with ravenous green robots consuming everything in their path.

Meanwhile, Google’s Android guru Andy Rubin has fired off a tweet, apparently in code, making the point that Android is the very definition of open. “mkdir android ; cd android ; repo init -u git://android.git.kernel.org/platform/manifest.git ; repo sync ; make,” Rubin wrote.

What do Rubin’s word cloud dreams look like, I wonder?

Earlier: Jobs Takes a Swing at Android, BlackBerry

Read more at www.fastcompany.com

Google Earth 3.1 Lets You Look UnderWater!

With the latest release of Google Earth 3.1 for iOS, you can now explore underwater landscapes and terrain on your iPhone, iPad, and iPod touch. By land or sea, Google Earth will take you there.


Looking for buried treasure? No problem, just use Google Earth. Want to know if your roof needs repair, just put in your home address (I’m not kidding, I saw a missing shingle thanks to Google Earth).


I kid about Google being in the world domination business but I don’t think I’m joking anymore. Gotta go, I’m using Google Earth to see what’s really going on under sea level at the Bermuda Triangle.

Amplify’d from googlemobile.blogspot.com
Dive below the ocean’s surface to explore underwater canyons, or travel to the ocean’s deepest point, the Mariana Trench. Once underwater, simply swipe the screen with two fingers to “look around.” You can always reset your view by clicking on the north arrow on the iPad, or on the compass on the iPhone and iPod.As with the desktop and other mobile versions of Google Earth, we’ve also added the “Ocean” layer, which features hundreds of photos and videos from more than 100 contributors curated by the Sylvia Earle Alliance.

This version also includes native support for the new Retina display, which means that if you have an iPhone 4 or the new iPod touch, you’ll get to enjoy an even sharper view of the world. 

Google Earth 3.2 for iPhone, iPad and iPod touch is available now in the App Store, or navigate to http://m.google.com/earth in your mobile browser. You can also download Google Earth by scanning this QR code:

For help or additional information, visit our help center.

Read more at googlemobile.blogspot.com


CNN International event looking at rise of mobile journalism

I’m glad a respected, international, news agency is addressing the use of mobile journalists. I only wish I was in London so I could attend. Hopefully, someone on the mobile journalism side will live tweet from the conference. Or, better yet, maybe someone will be live streaming it from their smartphone.  This is, after all, what we’re attempting to address here, correct?

Amplify’d from www.journalism.co.uk
Speakers at the Frontline Club, led by CNNi’s own vice-president of mobile Louis Gump, will debate the role of mobile phones in newsgathering and reporting, as well as offering practical advice for journalists on mobile technologies.
The rise of the “mobile journalist” will be the subject of a free event this Thursday (22 July) hosted by CNN International.
Recent developments, such as the launch of the iPhone 4 and a move towards broadcast quality video via mobile, will also be on the agenda.
The motivation of “citizen journalists” who share and submit news tips and material to organisations will also be considered during the evening, which is supported by Journalism.co.uk.

Read more at www.journalism.co.uk