5 Tips For Your Crowdfunding Pitch

3Thinking about starting a crowdfunding campaign? Maybe you want to raise money for an upcoming project. Or, maybe your client needs to fund a worthy cause. Whether it’s raising money for your next CD project or a fundraiser to send a group of students abroad to study, there are a few things you should consider before you launch a crowdfunding campaign. One of the most important things to consider is the crowdfunding pitch. It’s the story behind what you are doing and why anyone would want to give to your cause. I’ve been working on a small crowdfunding campaign that is going to lead to a larger, capital campaign. Here are things I’ve learned along the way and five things to consider when beginning your crowdfunding campaign.

Any crowdfunding campaign starts with the pitch. Your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it’s crucial to plan and include all the elements that make a compelling story.

A Crowdfunding Pitch Needs To Include:

  1. The Backstory – What is the campaign? Why will people care? Why will they donate? Talk about where the crowdfunding efforts will go and how it will help you or your cause. Show your passion, explain the impact of your campaign or explain about the people who will benefit from it.
  2. A Thought Provoking Video – Video clips give visitors a better idea of your project — they can see you or your project in action and not clicking through a series of static images. Do you have assets such as photos, powerpoint slides or digital images that can be assembled into a compelling video? If so, you’re halfway there.
  3. What You Are Raising Money For – Be specific and include your funding goal. Also include a breakdown of where the money is going and the purpose it will serve.
  4. When Will Your Project Take Place – Set a deadline, this creates a sense of urgency.
  5. How People Can Get involved – Have a multi-level donation stream offering. What will people get if they donate $1000, $50 right on down to a $25 donation? Beyond just donating money, what else can people do to help you? Outline any perks you have created.

Once all the elements for the pitch are addressed, then you much decide one of the most important details, which crowdfunding site to use.

Crowdfunding Sites– There are several crowdfunding sites. Each has their own pros and cons. Research the ones that will best suit your campaign and don’t be shy about asking others what has worked for them. No need to reinvent the wheel.

Then when you are ready to roll out share, share, and share some more.

Need help getting your crowdfunding campaign started? I’m here to help!

Teaching VISTAs how to use Social Media tools

Virtual workshops… real social change.

Working for Campaign Consultation, Inc. as a TA (Technical Assistant) Provider for AmeriCorps VISTA (Volunteer In Service To America) I produce a monthly online “webshop” to teach VISTAs how to use various Social Media tools in their service or for their organization.  Social Media Monday (SMM) webshops are offered each month to provide members, sponsors, community leaders, alumni, and others with hands-on access to social media applications and an opportunity to learn how to strategically use these tools to create social change.

In addition to lending my technology expertise, I book a variety of guest with on-the-ground experience. Each month, we aim to give VISTAs a specific set of skills to assist them in their role and in their social change efforts.  Want to learn more about our Social Media Monday webshops?  Visit the VISTA Campus and login as a guest to see archives of past webshops and to see what is coming up in the months ahead.

Is your Brand ready for the 21st Century?

I recently spoke at the MEAC (Mid-Eastern Athletic Conference) 2009 Professional Development Workshop to senior woman administrators, athletics, coaches, and Athletic Directors on the benefits of Social Media and the new age marketing techniques. Our agenda:

Speaking on Social Networking
Speaking on Social Networking

“THE FIERCE URGENCY OF NOW:  Are You Multimedia Ready? – Building Your Brand For the 21st Century”.  With technology advancing at lightning speeds, developing and marketing your own personal brand is more important than ever to maintain and thrive in today’s fast paced environment. From networking both on-line and off-line, to community platforms and professional organizations, to presentation and writing skills, today’s professional must multi-itask more than ever to create positive and lasting exposure for themselves as well as their organizations. With access to information available 24/7, building your own brand now moves past the walls of your traditional job. It also includes defining and presenting yourselves within your community as well as on the career front.

A 21st Century Success Path focuses on:
– Professional and Social Networking
– Developing strong writing and presentation skills
– Joining and becoming involved in relevant professional organizations
– Multitasking for maximum benefits
– Establishing a strong community consciousness

Let me know how I can help your business build it’s brand and forge ahead in the 21st Century!

Award
Presented an award

With Coaches

Video Content is King in the Social Media

On location
On location

How we watch television and videos has changed forever.  Be it via your computer, on a mobile devise, or on IPTV (Internet Protocol Television) video content is King and it is impacting Social Media as well.

Several digital platforms allow a company, corporation or video community to create their own broadcast channel.  You can stream LIVE to your social video community and bring programming to the masses in real time.  Or you can develop your own channel on an  IPTV site with everything from sports and entertainment programming to your favorite church sermon.

In the field producing Mason Institute of MD, Inc. video
In the field producing Mason Institute of MD, Inc. video

As a broadcast producer with several years of television experience, I’ve come to realize the importance of video in the digital space and have begun to incorporate video production in my client’s Social Media campaigns.  Below is a link to a video I produced for a marketing campaign I developed for the Mason Institute of Maryland, Inc. (MIMI).  It is designed to promote, recruit, raise awareness and invoke interest in the masonry field at the middle school level and up.  In addition to setting up the MIMI MySpace and Facebook pages I casted the actors, wrote the script, oversaw the production and produced a recruitment video for my client.  I am currently working on their blog, YouTube and Twitter account as part of their on-line branding presence.

Please click on the logo below to see the video that also “lives” on the MIMI social media spaces.

Mason Institute of Marland, Inc. VIDEO
Mason Institute of Maryland, Inc. VIDEO

If you have problems with the link cut and past the URL and add it to your browers http://www.gearshift.tv/video/masonryinstitute.wmv

If you teach them… they will come… lesson on how to use Twitter

Busy professionals love the digital space.  So it stands to reason that on-line Universities offering advanced degrees are becoming increasingly popular.  Walden University is one such on-line university offering accredited on-line masters and doctoral degrees in everything from education, psychology, and health and human services to master’s programs in engineering and IT.  Adding even more prestige to Walden University is the fact that it is under the umbrella of Laureate International Universities, a leading global network of accredited campus-based and on-line universities.

But even with this impressive on-line menu and the strong global backing, Walden University, like many companies, is still learning how to navigate their way through the New Media space.  Last week, my client, Alumni Relations Manager, Shannon Mouton, and I presented to various members of the Digital and Marketing teams on how to use the social networking site Twitter.  There were the usual questions such as “how do I join”, “do I have to use my real name” and “what will I say” to more thought provoking business specific questions such as “if someone sends us a message about the company who should answer them” and “do we have someone who can monitor our Twitter account full-time”?  These are the kinds of questions businesses need to consider before they launch into a digital campaign.  Here are a few things to consider:
1.    What are your goals in the New Media Space?
2.    Who is your target audience?
3.    What is your mission statement or online “voice”?
4.    What will your New Media campaign encompass?
5.    Who will be the administrator of your sites, social networks and blogs?
Businesses recognize the need to be in the Social Media Space and the benefits of both instant and viral marketing.  The way we do business is changing.  Are you ready?

Designing Your On-line Brand Identity

daniellericks.com/production
daniellericks.com/production

One of the hottest topics these days is how to develop your on-in presence.  The critical first step in any on-line identity campaign is defining your authentic personal brand or rather, how you want to be represented to the world. Keep in mind this is not about painting a picture of how you think you should be represented but rather it’s a look into your most authentic self. In order to do this you must be clear about what you want to communicate before making a bunch of digital fingerprints that will be difficult to remove when you change your mind.

The next step is to draft a design brief and share it with your designer for input. A design that you feel proud to represent your personal brand is usually the result of a collaborative effort among you, your personal brand coach and your designer. This blog will be dedicated to how you can go about step one and two in a world where you may be over whelmed with the choices and short on time.  So, come back often as we attempt to show you how to brand yourself on line and increase awareness about yourself and your brand.