Want to know more about the women who have made history as you move around the world? Now, there’s an app for that! “A girls activist organization is partnering with Google to put women’s history on the map- litterlly.” This is hands down the best way to celebrate Women’s History Month. Get to know the great women of the world and let me know what you uncover.
Tinu Abayomi-Paul, web site promotion specialist, and author, is also the principal consultant of Leveraged Promotion, a website promotion company. Their specialty is bringing companies with an existing offline presence the local, national or international exposure they need to increase profitability, by leveraging the cost-effective tools available on the web.
In January 2014, Tinu was named one of the top 50 Industry Influencers by AGBeat. In February 2014 she was also awarded a Women’s Leader Fellowship by the Hot Mommas Project. In September 2012, Tinu is quoted in the CNN article: “Why Business Women are Flocking to Twitter”, as part of the CNN Leading Women showcase. In October 2012, Tinu was featured in TopRank’s yearly updated list of 25 Women Who Rock Social Media. In June of that same year, Tinu was featured in AGBeat’s Business Leader Showcase. In December 2011, Liberated Muse named Tinu as one of the Top Ten Women in Social Media. Whew, that’s a lot of accolades!!
She is a woman in the know and an all around cool connector of people. I was able to catch up to her to get her thoughts on social media and where we are going in the social space.
Q- Why is social media relevant?
Social media is relevant because it provides a layer of communication and data in real-time, one that previously did not exist. In terms of customer feedback, focus groups and other types of research based on end user feedback, you can gather actionable data about a topic faster than ever before. As a marketing source, it helps democratize and facilitate word of mouth within a global context, at a cost low enough to even the playing field for small businesses.
Blogging, Twitter, Facebook, LinkedIn and other tools also give power to the individual on a level that hasn’t existed before. We may not all be using it that way yet – but the potential to be able to use your personal voice and opinion to affect change on this level is unprecedented. If you wanted the potential to reach the world with your voice, as little as ten years ago, your options were much more limited than they are today.
For example, if you checked into a hotel in 2002 and had a problem with customer service, you could ask for management’s help to resolve it, but had few other options. Depending on how much the hotel cared about your repeat business, and whether or not customer satisfaction was a primary goal, your voice might be heard by the hotel or it might not.
Armed with social media, companies are now not just marketing to you; they’re marketing to whatever your potential audience reach is. Now, a complaint isn’t just a complaint – it can go on record on Yelp or Foursquare, go viral on Twitter, or be permanently posted to a Google local or Facebook business page.
How do you use social media in your work?
One of my companies helps build marketing systems for small businesses, integrating search, social or reputation management with existing PR or other types of online or offline marketing. All of the activities that increase visibility for a company are more effective in synergy.
Q- What trends to you see in the upcoming year for social media?
1- More discerning choices about what we’re paying attention to – the problem now in social media is that there are too many channels, most of them repeating the same information, though sometimes in different formats. The younger users are enjoying tools like SnapChat, which deploys a shared image, video, drawing, etc for a set period of time, then destroys it.
We’re seeing the results of the backlash, with people opting out of Facebook and other new media channels indefinitely or for set periods of time. And yet you never hear anyone say “I have to quit Googling, it’s just too much.”
The question is: how do we respond to those trends as small business owners and social media professionals?
2- The maturation of the visual web trend. Clearly, the web is becoming increasing more visual, and much less text heavy before our eyes. With internet enabled TV and other devices like Roku that gets the video we view on the web on the big screen, the demand for content that can be consumed on the bigger screen is increasing as well. Early movers will benefit when this trend hits a peak. It may not happen this year but it is coming.
3- The web will be soon be everywhere – our refrigerators will be linked to the grocery store, and we might be able to update our list by sending a direct message in Twitter. At the leading edge of this right now is mobile. If your social content isn’t web enabled, you’re missing out on a lot of additional exposure.
Q- What is your best social media tip?
Start all of your social-related endeavors with research and clear goals. Why this channel? Who uses it? What competes with it? What do we hope to achieve? How will we know we’re successful? And most importantly, what do the people we want to reach want to hear from us on this channel? The data is out there and accessible. Or if you have some access to the community you want to grow with, just ask them what they want.
This post is edited and updated from the original version that appears on the All Things E blog.
You may have noticed that the online marketing strategist in your life has been sweating a little more than usual these days. It’s not because the heat inside your building is set to unnaturally high temperatures to combat the cold. Thanks to recent changes in search engine security, online marketing has just gotten a bit more challenging.
Major search engines – including Google, Yahoo, and little brother Bing – are looking to find that sweet spot between customer privacy and satisfaction. As Christopher Soghoian, technology researcher and Principal Technologist with the American Civil Liberties Union, stated during his speech with Edward Snowden at SXSW, “Google, Yahoo and other internet companies want to sit between the conversations you have with your friends and add value…That business model is incompatible with your security, with your having a secure, end-to-end connection to your friends.”
Players in the virtual world were up in arms after revelations about government internet monitoring were brought to life (synopsis here). In response, Google, Yahoo, Twitter, and six other integral names in the information exchange mix formed Global Government Surveillance Reform. This committee strives to limit government oversight of user data and increase transparency of back-end snooping.
So why are marketing strategists feeling the stress? You may notice (or, if you didn’t, you will notice it now) that after you type a search into Google, the resulting page URL begins with HTTPS. This extraneous S automatically encrypts data or veils them to potential eavesdroppers. This means that keywords, or search terms that eventually lead a potential customer to your site, will no longer be included in the analytics.
Yes, keyword searches are an important piece of the marketing puzzle. They provide valuable insight into how you can move your website up the Google food chain. However, this recent layer of protection is not an impenetrable barrier. Here are some ways that you can respond to this strategy change:
- Enlist outside help. Programs offering ways to interpret available data have begun to surface. For example, gShift Labs unveiled Not Provided, a program that analyzes daily metrics to offer popular keywords. Their website advises this product is best for medium-sized-and-up companies, so if you’re a small business, this may not be work for you.
- Pay to play. Those who advertise on Google using AdWords still receive keyword data. Yahoo and Bing do not. This handy chart breaks down the differences between each major search engine’s handling of secure search.
- Keep doing what you’re doing, and then some. You are the expert on your intended audience. When maintaining your online presence, it’s important to research key terms and common subjects; however, trying to stick to a few choice statements puts barriers on creativity and increases chances of redundancy. Having limited contact with keywords limits your chances of self-imposed restraint. Given that changes in security, protocol will not affect current rankings on search engines, embrace your new-found freedom and get creative with content!
Look at it this way, marketing gurus: secure searching is a challenge, but not a barrier. It’s time to let your flag fly: highlight your great design of infographics and not your ability to work “changemaker” and “sustainability” onto every page. If you build it and build it well, your well-protected clientele will come.
This post was originally written All Things E.
It is week two of 2013. Have you already missed the mark on your New Year’s resolutions? Maybe you have already blown your diet or have yet to get to make those travel plans. Google wants to help. The company posted a list of tools designed to assist with some of the most common January 1 promises.
“The new year has arrived, and with it all the resolutions that we hope to tackle in 2013,” Google’s Liz Wessel wrote on the company’s blog. “But resolutions can be hard to keep. And since eating better, taking control of personal finances, traveling more and learning something new regularly top the list of New Year’s resolutions, we’ve pulled together some of our best tips and tricks across Google to make 2013 the year you succeed with your goals.”
Here’s a short list of ways Google hopes you keep your resolve this year:
- Eat better -Check out Google Play to find apps, books and music to keep you motivated.
- Get fiscally fit -Keep track of your stock portfolio and related market news via Google Finance or with brokerage apps like E*TRADE from Google Play.
- Travel more -Use Google Flight Search to quickly compare flight times and costs across airlines. Try the “tourist spotlight” feature on Google Hotel Finder to find a room near the hottest spots in the city.
- Learn something new – Learning something new doesn’t have to break the bank. Check out Google Offers for deals on classes for dancing, cooking, bartending and more.
Let’s see now… three Google Gmail accounts, two websites parked on Google, two Blogger blogs, an active Google+ account and iOS 6 Google apps on my iPhone and iPad. If you include that with a minimum of a dozen Google searches per day and I can honestly say, I don’t know where I would be without Google.
Happy 14th Birthday, Google. My we live to grow old together!
Today Google’s social network, Google Plus, has gotten a new facelift. Google + upgraded its look, making images and videos larger and navigation customizable. Now, is it just me or does this new look of the Profile page mirror that of that other social network… what’s it called again? Oh, yeah, Facebook.
But the new design isn’t just about how your profile will look. The changes are aimed at making the user experience more visually appealing while they also attempt to streamline the interface. On its official blog, Google explained the changes:
A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful.
Take a look
With the new layout you can:
- Set your own navigation through the site
- Share more easily with your contacts
- Have a dedicated location for Hangouts
- Read what’s trending on the new Explore page
Some people are already up in arms about the new layout. You just can’t please everybody. Although the changes are less than 24 hours old, there has been some early onset backlash and praise. Not quite the backlash that Facebook has gotten for their forced timeline (which I happen to love. I guess it’s just me… I like change. I like change a lot. So I’m thrilled with the new look.
Have you tried out the new Google + layout and if so, what do you think?
Google+ is where I engage with the social media, biking, and music community. I made these Circles to specifically isolate these groups, to drown out the other “noise” of other posts, and to focus on the conversations that mean the most to me. Facebook, however, is where I hangout with family, friends, and well, people who say there are “friends” but who are more like very casual people I barely know and may, at some point, want to engage with. Wondering what the breakdown of Google+ vs Facebook looks like? See the Infographic below.
“It’s the biggest, most intense battle in tech history,” said Ted Morgan, chief executive of Skyhook Wireless, a firm that provides location-based technology for mobile devices. “It’s so much bigger than even the Microsoft, Apple, IBM battles of the 1990s.”
Here’s how the four shake out:
- Makes money selling ads that appear alongside its search results.
- Developed the Android software to run on phones built by others, including Motorola, Samsung and HTC.
- Looking to acquire cell phone-maker Motorola Mobility Holdings.
- Recently released Google Music
• Built success by selling computers, phones and tablets that work seamlessly with the company’s software programs.
• Announced that more than 25 million people have downloaded iOS 5.
• Recently shared iCloud, a brand-new service that lets you store your emails, music files, videos, and more on an Apple-controlled remote server, and access the data from any other device with iCloud support.
As a side note, the passing of Apple’s former CEO Steve Jobs has the entire tech community wondering how his absence will impact the company he co-founded.
“Since Jobs passed on the baton to Tim Cook in late August this year there has been concern among market watchers that an Apple without Steve Jobs at the helm will not be the same. However, some believe the skeptics might be underestimating Apple’s bench strength. “This is something they’ve been planning for and thinking about for a long time,” David Riedel, President and Founder of Riedel Research Group, said. “One of the qualities of a good CEO is that he can pick the right people, and Jobs was such CEO, Jeff Ebersits, CIO at Shareholder Value Management.” Source
• The baby of the bunch, Facebook is the world’s most popular social network. But founder Mark Zuckerberg’s ambitions are grander – and they run directly into those of the three other Titans.
• Facebook hopes to be an alternative way to organize the Web, a platform for consumers to spend their time online. Instead of using Google’s algorithm to search for news and information, Zuckerberg envisions a future in which people consult their network of friends.
• Most critically, content on Facebook is out of the reach of Google’s search engine. And the more time people spend on Facebook, the less time they are looking at ads on Google, which recently launched Google+ as a rival social network.
• Facebook is beginning to bump into Apple’s business of selling apps on its devices. Zuckerberg’s company has quickly become a powerful player in the booming market for social games, such as the popular FarmVille.
• The world’s biggest online retailer.
• Benefiting from growing sales of its Kindle e-book reader and digital media, including books, movies and music, putting it in competition with Apple’s iTunes.
• Like Google – is shifting toward Apple’s territory of making devices. Not only does Amazon have the Kindle, but they recently released the Kindle Fire to rival the iPad.
If you haven’t heard, Google has rolled out a new social network and I’m giving Google+ two thumbs up. I should, for the past few nights I’ve gone to bed late and gotten up very early just so I can experiment with it. Winning where Google Wave failed, I have to say my initial impression of the platform has been very positive. Over the past few days I have been experimenting, observing, commenting, uploading, testing and getting to know this platform. In its first week, I’m still here checking notifications, trying out new features and getting to know my fellow Google+ community.
You may be asking do we really need another social network. I know for many folks this will be another thorn in their side as they attempt to learn yet site. But for me it was an easy fit. I have a pretty strong presence on Google already so the migration of my public Google profile, Google Buzz posts and Picasa photos was rather easy. Look, I recognized long ago that Google was into world domination so I’ve been on board with them for a while.
After setting up the Goolge+ page the next step was deciding who I wanted to be in your Circle. Circles on Google+ are a grouping of friends, followers and others that you want to interact with online. I’ll admit that being able to drag and drop people into a circle that spins your additions into place is cool as all get out. Then after deciding who I would add, the next task was deciding what kinds of Circles I wanted. Google+ has allowed me to separate my real “friends” from the rest of the online world I engage with. I found myself coming up with zany titles for my Circles. Here are a few Circle names I’ve decided not to use (yet) that include:
- I Don’t Know You But I May Want To
- Why Am I Following You In The First Place
- Didn’t I Un-Friend You On Facebook
- You Think You’re A Friend But You Really Aren’t
- People I’m Suppose To Follow But Don’t Really Like
Oh, the list is endless! Once the Circles were complete the last step was to start engaging with the other early adopters. Similar to Facebook, you can follow the feed and start commenting on or reposting links from others. The handy +1 button, very similar to the Facebook Like button, allows you to easily share posts. Last but not least, the other stand out for me is Hangouts.
The Hangout feature blows me away. Think of it as a big chat service on steroids. You simply contact one or more people from your Circle and ask them to “hangout” with you. Then you can video/audio chat with them. This chat feature clearly sets Google+ apart from all other social networks. However, there is pressure to look good all day long… you never know who might want to hang out with you and you don’t want to get caught looking crazy when someone asks you the Hangout.
Originally one of my favorite features was being able to segregate my posts. I can send them to the entire public or to a certain group of people in my Circle. This alone is a win for me. Now, however, I’ve found a little problem with the Circles. I was invited to what I was told was a “private” Circle. I was then asked a question. The problem, I thought I was having a private conversation between myself and the other person. I had no idea it was Circle of three people. So what I thought was a private conversation between myself and one other person was actually a three-way conversation. Note to self, unless you know the person sent you a notification privately, assume other people can see your reply. Then to send notifications privately you can single out the person by hitting the “+” symbol and typing in their name.
Finally, once I can do multiple posts to Google+ from Twitter and Facebook (I’m not any where near ready to leave those two sites right now) and once I have an iPhone/iPad app that will alert me of my notifications, then I will settle comfortably into Google+ and never leave.
I’ve gotten very little sleep over the past few days experimenting with Google+, the new social network just rolled out by Google. Winning where Google Wave failed, I have to say my initial impression of the platform has been very positive. Over the past few days I have been experimenting, observing, commenting, uploading, testing and getting to know this platform. It’s only been week one but my fascination has not waned yet.
For many this will be another thorn in their side as they attempt to learn yet another social network. But for me it was an easy fit. I have a pretty strong presence on Google already so the migration of my public Google profile, Google buzz posts and Picasa photos was rather easy. Look, I recognized long ago that Google was into world domination so I’ve been on board with them for a while.
The next step in Goolge+ was deciding who I wanted to be in my Circle. Circles on Google+ are a grouping of friends, followers and others that you want to interact with online. After deciding who I would add, the next task was deciding what kinds of Circles I wanted. Google+ has allowed me to separate my real “friends” from the rest of the online world I engage with. I found myself coming up with zany titles for my Circles like, “I Don’t Know You But I May Want To” or “Why Am I Following You” to the one that really counts, “My Inner Circle.” Actually, part of the fun is deciding who will goes where.
Finally, the last step was to start engaging with the other early adopters. Similar to Facebook, you can just follow the feed and start commenting on or reposting links from others. The handy +1 button, very similar to the Facebook Like button, allows you to easily share posts. Last but not least, Hangouts blow me away. Think of them as a chat service on steroids. This video chat feature clearly sets Google+ apart from all other social networks. However, there is pressure to look good all day long… you never know who might want to hang out!
My last and final “Like”… is that unlike Facebook and Twitter… I can segregate my posts to the entire public or to a certain group of people. This alone is a win for me. Once I can do multiple posts to Twitter and Facebook (I’m not any where near ready to leave those two sites) and once I have an iPhone and iPad app then I will settle comfortably into Google+ and never leave. In the meantime, Chris Brogan, President of Human Business Works, has summed up the 50 pros for Google+ better than any other posts I’ve read. Check out his post below.
50 pros for Google
“Would all Google’s efforts in building an OS plus their commanding growth in mobile point to a potential rapid leapfrogging of either Twitter or Facebook? I don’t think so, but Google is wealthy enough to play the long game, and if you think of all these various integrations, this becomes much more interesting to consider.”
“Will the mainstream pick this up the way they did Twitter? Does the fact that the URLs for your account on Google+ are messier mean it’ll lack that simple audible sharing we hear on the radio and on TV?”
“Remembering for a moment that Google’s biggest monetary trick is to serve highly targeted ads, what does the Google+ platform do to enhance their data set? Hint: lots!”
In other Google World domination news…Amplify’d from www.reuters.com
Anne Sweeney, president of Disney/ABC Television Group Credit: Reuters/Brendan McDermid
NEW YORK (Reuters) – Walt Disney Co (DIS.N) and Google Inc (GOOG.O) are in talks that would allow ABC’s online shows to be viewed on Google TV, but the two remain far apart on piracy concerns, Disney’s TV chief Anne Sweeney told Reuters.
“It’s fair to say there’s conversation with Google,” Sweeney told Reuters and the Reuters Media Summit.
Google TV is a Web television service that lets viewers find Web content on television screens.
“More conversations are planned with them,” she said, but added, “I can’t characterize them as negotiations.”
Sweeney said the talks have been mostly focused on Disney’s concerns about piracy issues. Disney’s concern is that Google TV doesn’t completely block out all pirated content.
Today, Google Doodle celebrates the life of Rosa Parks and the 1955 Act of Civil Disobedience anniversary. I have to say, I’m impressed with Google for this Doodle and I’m surprised how much I pay attention to the Google Doodle in the first place!Amplify’d from www.batangastoday.com
Today, December 1, 2010, Google Doodle celebrates the life of Rosa Parks and the 1955 ‘act of civil disobedience’ anniversary that lead to a long boycott but eventually ended to the 1964 Civil Rights Act in US, as shown in the Google homepage.
On December 1, 1955, Rosa Parks, a black woman, and was then 42 years old, rode a bus with # 2857 in Montgomery, Alabama, and sat in front, but was arrested because she refused to give her seat to a white male passenger.
Parks was later convicted for disorderly conduct, but her action led to a huge bus liner boycott on December 5, 1995 and was successful, and she was considered as the icon of the ‘Civil Rights Movement’.
As shown below, the letters second ‘o’ and ‘g’, and ‘l’ of the Google logo were replaced by mixture of black and white passengers while the # 2857 was printed on the bus to help Google users in remembering that historical event.
In 1996, Rosa Parks received the Presidential Medal of Freedom, and died peacefully in Michigan in 2005.