It was billed as “an exclusive, multi-market, multicultural blogger event”. It turned out to be a major success for “The Glam Squad Remixx” and for those of us in attendance. Partnering with Warner Bros. Pictures and New Line Cinema’s highly-anticipated film SEX AND THE CITY 2, Liquid Soul Media unveiled “The Glam Squad Remixx”, an African-American female blogger-driven online initiative that not only celebrated the film’s release, but encouraged attendees to bring their own fashionista style to the VIP reception and screening taking place in three target markets: DC, Atlanta and Charlotte.
Each event was hosted by a popular fashion and entertainment blogger, commonly referred to as a “social scientist”, and included a red carpet reception and a private screening of SEX AND THE CITY 2. According to pitchengine.com:
“The Glam Squad Remixx” celebrates the style ingenuity and sisterhood amongst African-American women nationwide. By partnering with TheYBF.com, Charlotte STYLE Magazine, BET Beauty Lounge and HoneyMag.com to host the events, there is a perfect opportunity for their online communities to dialogue about the experience of this event and the affinity African-American females have for SEX AND THE CITY 2, and to showcase how they “remixed” their city’s personal style.
The DC screening was hosted by Natasha E., writer and editor for the Young, Black and Fabulous gossip blog (TheYBF.com). The event was a bit of an anomaly, using the mighty power of an online community, female bloggers and social media to fill the venue. According to Natasha, the event sold out in less than two minutes. That’s 300 seats in under 120 seconds. Now, can anyone really deny the power of social media?
The event was a great time and the movie is a “must see” for a girls night out. But in doing some background research for my own blog entry on Women Are Always Beautiful, I found a great resource in PitchEngine. PitchEngine, the next-generation PR platform, is a great way the media can “follow and filter only the content that matters to them. If they see something they like, they can interact privately, one-to-one with the Pitch creator.”
“We built Pitch for journalist and bloggers instead of the other way around. It used to be acceptable to just blindly send press releases to media, but these days there’s just too much junk out there,” said Jason Kintzler, PitchEngine’s founder and CEO.
I’m new to this platform and I love the spin they have put on “social media relations”. I’m so excited I found it. I’m keeping my eye platform AND I will absolutely use it!