The NASCAR Drive For Diversity

NASCAR created an “industry action plan” to attract a multicultural audience. Marc Davis was the great black hope. I enjoyed supporting his social media efforts when he raced at the Virginia International Raceway. He won in the lower levels of the sport and was signed by Gibbs. But Davis raced in only 10 Nationwide Series events from 2008 to ‘11. The opportunities were few and the results less than needed to prove himself.

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Fast forward to 2018 and the NASCAR Drive for Diversity Development Team is full of emerging young talent ready to make their mark in the sport.

The drivers represent a cross-section of backgrounds – both in terms of heritage and driving disciplines – and all share a common goal: To reach the highest levels of NASCAR.

“What we’re seeing with these six drivers is a group of very talented racers who have shown the ability on and off the track to excel at the next level,” said Jim Cassidy, NASCAR senior vice president of racing operations. “With an increased focus on seat time and competition among the drivers, we’re looking forward to watching them perform next season.”

NASCAR, like most industries, understands the need to attract a diverse audience to their brand. It is these kinds of inclusive environments that allow companies to thrive. Share your story of diversity.

THE ADJUSTMENT BUREAU is a MUST See Movie!

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What is the guiding force behind our lives? Are our decisions made from free will or are our happenstance a matter of fate? These are the burning questions one is left with after watching the movie, THE ADJUSTMENT BUREAU. I recently got a chance to check out this brand new flick when Liquid Soul Media produced a 20-market HBCU advance screening tour for the film.

THE ADJUSTMENT BUREAU, starring Matt Damon and Anthony Mackie is a must see. It’s one of those movies that entertains you, keeps you on the edge of your seat, sprinkles in a good love story, and makes you think… really… really… think. Howard University hosted the screening in Washington, DC. We were treated to a question and answer session after the movie with one of the movies stars, Anthony Mackie, and the film’s Director, George Nolfi.  Mackie is best known for his feature films, television series and Broadway and Off-Broadway plays, including Ma Rainey’s Black Bottom, Drowning Crow, and Talk.

Nolfi, who is also the screenwriter for the film, is responsible for such blockbusters as The Bourne Ultimatum, Ocean’s Twelve and The Sentinel.  In THE ADJUSTMENT BUREAU, Nolfie brought to life the affair between a politician and a ballerina affected by mysterious forces keeping the lovers apart through twists and turns that will leave you wondering about your own life by the time the film is over.

Make sure you add this movie to your things to do list when THE ADJUSTMENT BUREAU opens up nationwide on March 4th, 2011.  I’m giving it two thumbs up!

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THE ADJUSTMENT BUREAU Do we control our destiny or do unseen forces manipulate us? Matt Damon stars in the thriller The Adjustment Bureau as a man who glimpses the future Fate has planned for him and realizes he wants something else. To get it, he must pursue the only woman he’s ever loved across, under and through the streets of modern-day New York.www.theadjustmentbureau.com

 

A Conversation with Tyrese and His Mission to Save Our Youth

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Just before Tyrese Darnell Gibson, also known simply as Tyrese, hit the red carpet for the Kennedy Center Honors, I caught up with him at a Georgetown Hoyas game to discuss a venture near and dear to his heart, “Community in Schools.”   

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Tyrese, an R&B singer, songwriter, rapper, actor, model and former MTV VJ first came to my attention when he did his very first TV interview on BET’s Video Soul.  I was a young Senior Producer and he was a model looking to crossover into the music business.  Fast forward several years and we found ourselves in a sky box at the Verizon Center in Washington, DC reminiscing about old times and talking about the dire state our youth find themselves in. 

While the official announcement won’t be made until next month, Tyrese spoke to a few select DC bloggers and I about his upcoming appointment as the spokesperson for “Community In Schools” and his role as the voice of the youth and the mission of the program.

You may think of him as only a pretty face and a talent singer/actor, but to his friends and the children he represents, Tyrese is a beacon of hope.


At a time when dropout rates are an issue in all communities, The Alliance for Excellent Education, an advocacy group based in Washington, D.C., estimates that dropouts each year cost the nation more than $300 billion in lost income.  Community In Schools is making it their mission to beat those odds.  Tameka Green, CEO of Community In Schools in the Nation’s Capitol shared with me the program’s mission to combate the dropout rates in Washington, DC.

Championing the connection of needed community resources with schools to help young people learn, Community In Schools goal is to help students stay in school, and prepare for life.

 

 

Congratulations and many thanks to Tyrese and Community In Schools for taking on the challenge of decreasing school dropout rates and for their continued dedication to our youth.  To learn more about Community In Schools go to their website at http://www.communitiesinschools.org/ and look for the announcement of Tyrese as their new spokesperson coming in February.