5 New Ways Colleges Are Reaching High School Students

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Colleges and universities are starting to understand how important social media has become in expanding their reach and recruitment efforts. My favorite two ways are:

1. QR codes – Colleges and universities are increasingly experimenting with posting QR codes in school publications and recruitment mailers.

2. Video chats – College officials traditionally have had only one opportunity to interact face to face with the many prospective students who live too far from campus to make multiple trips. But with the proliferation of video chat technology a University has an opportunity to meet with students, no matter where in the world they are located.

A Modest Proposal for the Future of Online Magazines

Can a daily online-only magazine featuring quality writing and journalism survive without losing money?

Amplify’d from gawker.com

A Modest Proposal for the Future of Online MagazinesFor well over a decade, Salon.com has tried to solve the puzzle of how to put out a daily online-only magazine featuring quality writing and journalism without losing money. They’ve failed. We have just one decent idea for their survival.

Daily journalism—even Salon’s version, with a handful of superstar writers, a small stable of workhorses, and a bunch of freelancers—is expensive. The most comparable operation is Slate, which is nestled sweetly in the sheltering bosom of the Washington Post Company. This is what Salon itself now hopes to find: a large media company patron that will pick up Salon, cover its losses, and let it continue to operate, figuring that its prestige and opportunities for synergy are worth the (relatively small, by big media company standards) red ink it accumulates on a yearly basis.

It’s fair, now, to say that this particular format simply isn’t profitable. No amount of better content would make this particular format profitable. To become profitable in its current format, Salon would have to slash expenses to the point that their quality would suffer severely. Online ad money—even supplemented with subscriptions, which Salon’s tried—just won’t support the level of staff and expense necessary to produce that kind of content on an independent site. (Sorry, all you other startups who had the same idea!)

Gawker Media is a lean, mean stable of diversified blogs that can cross-sell. The Huffington Post is a bare-bones operation that takes much of its content wholesale from other news organizations, and gets another chunk donated for free by aspiring writers. Politico has print ads to bring in cash. Drudge, Perez Hilton, and other successful blogs are tiny operations with nowhere near the staff expenses of Salon. Media models that have proven to be profitable online tend to be cheap, or to have alternate revenue streams to supplement them. For Salon, and others who bring a print-style cost structure to an internet-style ad revenue stream, disappointment is almost inevitable.

And the dream of simply being scooped up by a bigger media company isn’t a sound one. Sure, it still might happen, but for how long? Big media companies have their own problems—namely, that many of their traditional properties are losing revenue to online interlopers. Like Salon! Even Slate’s parent company makes its money off test prep services, not off its namesake newspaper. Big tech companies like Yahoo that want to get into the content business are a better bet in the near term for journalism operations looking to find a new home, but they, too, will inevitably want those content businesses to prove profitable eventually; there is no free lunch at public companies. Only at Conde Nast.

Read more at gawker.com

Why Skiing Made a Magazine App … for Your Desktop Computer

Bonnier’s Skiing magazine has introduced a new app that runs on your regular desktop or laptop computer. And yes, the people behind it have heard of the iPad. They just don’t think the frenzy over magazines on iPads or other tablets is all that justified yet.

 

All that snow is clearly messing with their brain cells. QUICK… get these people to the beach so they can thaw out!!

Amplify’d from adage.com
The debut of Skiing Interactive.

 

The debut of Skiing Interactive.

It’s not that they’ve got anything against tablets. Skiing Interactive will actually also run on any Android tablets such as the Samsung Galaxy Tab. But because the app uses Flash, it won’t, at least for now, run on the iPad. And that’s OK with them, because they think the untapped market is on the desktop or laptop you’re very likely using to read this article.

They also think magazines’ iPad editions aren’t interactive enough. So most editorial and advertising units in the debut issue are interactive in some way, beyond a “press play” button on a video that’s been added to an article. Many ask consumers about themselves, then provide a tailored graphic, particular advice or a certain recommendation. One ad unit, for example, asks users to tell it how many days they might ski each of several resorts this winter and tells them which package of passes might be best for them. An interactive editorial infographic displays total acres, vertical drop and peak elevation at various mountains.

The Skiing Interactive app doesn’t include content from the print edition; it’s almost all about snack-sized items and graphics. And it doesn’t follow the monthly print schedule either; it comes out twice a month.

Read more at adage.com

 

Magazines Go Digitial

I ran across the article below in The New York Time.  It describes how magazines will finally join us in the digital space. I have to say that it’s about time!  My Saturday afternoons use to be filled with me on the sofa and a pile of InStyle, Time, Essence, and at least two other fashion magazines, two industry publications and three home decorating magazines covering the living room floor. I’d spend the day flipping through my favorite magazines and the next few days trying to figure out A) what to do with all those pages I cut out but never again will look at and B) how I was going to get rid of these darn magazines.  Now, problem solved… they are going digital!

The failing publishing industry has forced magazines to reinvent themselves… as so many of us have already done. Enter the age of the electronic magazine. It had to be done because magazine ads are going down the drain… along  with their readership.  I can’t even tell you the last time I bought a magazine… or a book… or a newspaper or even a CD.  If I can’t download it, I don’t want it.  It seems I’m not alone.

Yet, some people are complaining about the new advancement and are asking, “do I really did yet one more gadget to carry around”?  Well, never fear, because with the Apple’s Tablet, slated to ship in March, you will be able to combine your viewing and listening pleasure in one gadget.  In the meantime here’s an excerpt from the New York Times (which I got off line, of course) and two YouTube videos on the hottest new electronic magazine trends.

New York Time – Magazines Get Ready for Tablets By STEPHANIE CLIFFORD

After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers.

Although publishers have not exactly been on the cutting edge of technology, two magazines — Esquire and GQ — have developed iPhone versions, while Wired and Sports Illustrated have made mockups of tablet versions of their print editions, months before any such tablets come to market. Publishers are using the opportunity to fix their business model, too.

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