Category Archives: Digital Media

Introducing #BlackSTEMLikeMe: Reflection of Black Excellence. An Exciting New Campaign from NSBE

Have you heard all the buzz about the movie “Hidden Figures” that hit theaters nationwide on Jan. 6? The movie tells the story of how three African-American Women — Katherine Johnson, Dorothy Vaughan and Mary Jackson — contributed vital math, engineering and computer science work to the early missions of the U.S. space program. “Hidden Figures” (which is up for several awards and was No. 1 at the box office during its first two weekends) is bringing a major focus to the often overlooked contributions of the black STEM community.

 

Like the “Hidden Figures” movie, NSBE, in partnership with Air Force STEM, is also bringing a major focus to African Americans in science, technology, engineering and math with our new #BlackSTEMLikeMe (#BSLM) campaign. This multimedia campaign will:

  • Encourage black men and women in STEM to share their stories and passions
  • Bring visibility to the important work they are doing
  • Show black boys and girls that a future in STEM is an incredible—and attainable—career path
  • Encourage black students and professionals to consider NSBE for additional support as they pursue their STEM goals
  • Celebrate our unique, wonderful and life-changing community—past and present!

We have great things planned for #BSLM…

Including events during Black History Month and Engineers Week in February, and we are confident it will help us reach our “Be 1 of 10,000” Campaign goal to graduate 10,000 African-American engineers annually, with bachelor’s degrees, by 2025.

We’re so excited about this new campaign and are proud to take a big step toward ensuring that the Katherine’s, Dorothy’s and Mary’s of the future get their due well before they’re overdue!

How Can You Be Part of #BlackSTEMLikeME?

  • Share STEM stories on Twitter, Facebook, Instagram, Snapchat or via the blackstemlikeme.nsbe.org website using the #BlackSTEMLikeMe hashtag. The best stories will be entered in our national social media webisode series. More on our webisodes to come!
  • Tweet your STEM story using the #BlackSTEMLikeMe hashtag. Don’t forget to use visuals!
  • Post your STEM story to your Facebook page, tag the NSBE Facebook page using the #BlackSTEMLikeMe hashtag
  • Post your STEM photo or video to your Instagram account, tag @NSBE and use the #BlackSTEMLikeMe hashtag
  • Email your story and video for blog posts to blackstemlikeme@nsbe.org
  • Or, contact me directly with ways you can get involved.

Look for your post that may be featured here.

Learn more about the #BlackSTEMLikeMe campaign, including upcoming events and other ways to get involved, at blackstemlikeme.nsbe.org.

Social Media for Nonprofits: 7 Tips for Success

The use of Social media is a great way for nonprofits to expand their mission. The Global Web Index 2015 report shows the average person has five social media accounts and spends around 1 hour and 40 minutes browsing these networks every day. What does that mean for nonprofits? It means that social media can become a powerful tool. It provides a way to tell your story, recruit volunteers, increase donations and share your mission.

As I welcome my new client, Legacy International, to Danielle Ricks Productions, I am looking for ways to do just that. Legacy is dedicated to promoting peace by strengthening civil society and fostering a culture of participation worldwide. They train and mentor community leaders, youth, professionals, and governmental and non-governmental administrators, helping them to develop and implement practical, community-based solutions to critical issues.

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Like many nonprofits, Legacy manages multiple projects. But it’s often hard to find your voice in the digital space while you are busy doing the good work of your mission. Here’s where social media comes into play to help in an effort to market and increase brand recognition.

There are seven social media strategies that nonprofits should consider when developing their social media plan. I’ll use each of these for Legacy International and you may want to consider these tips when developing your own social media strategy.

1. Set Your goals. Why are you in the social space? Is it to raise money? Maybe you need to recruit more volunteers. It could be that you need to get the word out about your mission to partners, supporters and donors. Each of these has a different social media strategy. Know why you are in the digital space before you get started.

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2. Determine Your Target Audience. Will you be speaking primarily to the people you serve, those benefiting from your services, the general public, or to the people who are dedicated to keeping the NPO afloat? Maybe you’ll be speaking to all of these audiences. That’s fine, just know who your audience is so you can develop your online voice.

See3 provides an excellent case study example with the Make-A-Wish Foundation and how they tell their stories.

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3. Choose Your Platforms. There are a lot of social media sites to choose from. Do you need to be in all of them? Your target audience will dictate where you put your social media energy. Have an audience of teens, you may want to be on Snapchat. Need to reach the parents of teens, you may want to be on Facebook. Need to reach government agencies and news organizations, Twitter may be your best bet. The target audience will dictate the platform.

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4. Create Your Content Strategy. This is where the bulk of your social media energy will go. Determining what, when, where and how you will share your content. You’ll want to keep in mind three key things:

  1. Your Voice – Who are you and what do you stand for?
  2. Frequency of posts – How often will you post and why?
  3. Patterns for engagements – What gets shared when?

If you need help developing an effective content marketing plan, you can check out my blog post here.

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5. Ready, Set, ENGAGE! Once you have determined your audience, your voice, and your strategy, it’s time to engage your audience. Be prepared to answer questions, field inquiries, share great stories and motivate your audience.4

6. Track and Measure. After ninety days or so, you’ll want to evaluate how you are doing in the digital space. Take a deep dive into the analysis and data. Keep an eye on likes but keep an eagle eye on shares. A like is a click of acceptance. A share means I’m personally invested in the content and I want others invested in it as well. Determine what strategies worked and which ones fell flat? What resonated with your audience and what does that tell you about your story telling, your mission, your followers

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7. Almost done! The last step is to start all over again at number one and continue the cycle. Determine who on your team will be responsible for the day-to-day maintenance of your social media strategy and maintaining the integrity of the brand, voice, and mission. Reevaluate your plan every three months and make adjustments accordingly.

The most important part of all of this social engagement is to be social. Be authentic and have fun. Have social media strategies that have worked for you? Share them in the comments below. Need help to develop your social media strategy, please let me know.

Six Ways Nonprofits Can Start Using Social Media TODAY!

When I spoke at the Daily Do Good conference, I shared ways nonprofits can use social media as part of their marketing strategy. Most nonprofits know they should use digital and social media as part of their marketing strategy, but many are not getting the most out of their social media plan? Some many not even have a strategic digital marketing plan or know where to get started? Want ways nonprofits can get started using digital and social media as part of a strategic marketing effort? Below is the video from Daily Do Good talk where I highlight ways nonprofits can use social and digital media.

Here are some things I hope you’ll walk away with. When we talk about social media we are talking any two-way communication that is open to the public. This includes some spaces you already know about, such as, Facebook, Twitter, Pinterest and others you may not have thought as being social, such as  email marketing campaigns or crowdfunding opportunities. The most important part of social media… in my opinion… is the “social” aspect of the engagement.

Digital media refers to audio, video, and photo content that has been encoded or digitally compressed. Digital media marketing then, is the use of this content to promote your brand or mission. Are you with me? For instance, let’s say you have a lot of photos either from historical references or from current events. These visuals help tell the story about your organization or mission and that’s what’s this is all about. Right? Good story telling.

When you hear digital content, what comes to mind. If you said “video” you are right on point. If you don’t know already, video is the single most important element in any social media strategy. Whether it’s video on Facebook, Twitter, Snapchat, LiveStream, Youtube, or the new hot social space, Periscope video is King. So what does that mean to you and your organization? The content you should think about creating and marketing for your business is video. Period. Research by Pew Internet shows that more and more  people–across demographics–are watching online video. So whether your supporter base is made up of millenniums or seniors or a demographic somewhere in-between, they’re likely to watch videos on the Web at an astounding rate. And, of course, you want to be where your customers are. Right? With social media and video marketing in mind, how can you get started?

Technology and more specifically social media is NOT a cure-all, but done correctly, you can increase your visibility, donors, and cause. To get started, it is important for organizations to be very clear about what their objectives are and invest in crafting their story from day one. Most of your supporters will rarely check your website for updates. Meaning they likely only think of you and your cause now and then. Having them like your page on Facebook or follow you on Twitter provides you with an opportunity to appear on their feeds and give them daily reminders of your mission. From your social media sites, you can drive supports to your website, and after later donations, volunteers, and raise general awareness for your cause. How do you do that? How do you drive traffic to your social media accounts? You’re taking notes now, right? You start by including buttons linked to any and all platforms that your organization uses. Think about recording important events or, better yet, Periscope the event and share with your followers LIVE.

There is a lot to cover when we talk about social media for nonprofits. Here are six key takeaways you may want to focus on.

  1. VISUALS: A study conducted by Professor Albert Emeritus of Psychology, UCLA showed that 93% of communication is nonverbal since visuals can be processed by the mind 60 thousand times faster than text. With this in mind, it’s crucial to tell the story of your mission using appealing visual elements across all of your social platforms. Post pictures or video on sites like Instagram, Facebook, Google+, Pinterest, etc. You may have seen dog shelters do this. They take video or photos of dogs that came to them in very bad condition. Then they show a healthy, happy dog that is nursed back to health. It’s a complete story. Told visually.
  2. FREQUENCY: Consistency is so important. Non-profits often only post to their social accounts when they have an event or a campaign. Work on building relationships throughout the year… before you need them. Also, it’s best to vary the types of post you use on social media, whether you’re running a campaign or not. Try to mix in press releases, with stories of the people you’ve helped, spotlights on volunteers along with information on upcoming events, and reminders of how easy it is to donate or contribute to your cause. Having a social media plan will help you with this. Post too much could put you in the “unfollow” zone. Don’t post enough and you won’t reach your target audience. If you need help getting started, check out my blog on Developing a Social Media Plan here.
  3. VOLUNTEERS: Create a volunteer social media corp. Your volunteer social media corp should be designed to amplify your messages. By ‘amplify,’ I mean they will share your messaging, not speaking on behalf of the nonprofit. To make sure the volunteers are empowered to amplify messages on your behalf, you can create a Facebook group or Google+ community where you can share the messages that are most important to the organization. Once the volunteers get the hang of it, you might want to start training them to become your social media community managers for your social sites and help you manage your weekly and monthly social media plan.
  4. SOCIALIZE: So many nonprofits broadcast only. However, you don’t want to make your posts a one-way conversation. Like I mentioned earlier, the most important part of social media is the social part of the engagement. For nonprofits, that will call for you to humanize your cause in a way that is relatable and actionable. You’ll want to pull on some heart-strings. Think about making your posts as conversational as possible. Listen to your audience and show them how important they are to your cause by responding back. That means replying to comments on your blogs, Facebook page, Twitter posts and comments on Instagram and Snapchat. Make an effort to comments on posts by other organizations or individuals who support your cause. When this is done correctly, your efforts will result in increased followers that will turn into increased donors, volunteers, and revenue.
  5. STORYTELLING: As I said, you will want to humanize the purpose of your cause. Relying on only phone calls, fundraisers, and direct mailings is no longer enough. If I get one more phone call from my local cultural theater house, I’m going to poke my eyes out! But, if they share a great story about their new play, I’m in! Show your audience what they are missing by not joining you. Or show them how you are changing the world. For nonprofits, emotive content is inherent in your makeup. In this regard, nonprofits are in a better position to use social media more effectively than most big brands. You have, or should have, a community that cares deeply about what you do. Having a well-crafted story will give you tons of content to share and resonate greatly with your audience.
  6. CROWDFUNDING: As a non-profit, you’re always looking for new ways to raise money. One option that has quickly caught on is crowdfunding. It is an easy way to raise money with donations from a large number of people. This  growing trend towards crowdfunding has created lots of new revenue streams and models for investment and funding. Before you jump out there, however, there are many things to consider. Nonprofits should take the time to research all the available options. Some crowdfunding sites charge a fee and others do not. It would be wise to do your due diligence to find the best option for your nonprofit. Then, when you are ready, remember that your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it is crucial to plan ahead and include all the elements that make a compelling story. To learn more about how to develop a crowdfunding pitch, read my 5 Tips For Your Crowdfunding Pitch here.

Social media will continue to have a huge impact on the nonprofit sector. But, like most things in the digital world, social media is evolving quickly. Do not expect your website or social platforms, and blog to hit overnight. Social media and content marketing requires time and patience—so does building an online audience. It can take several months to see results from social media marketing. If you don’t have the time to manage your sites, think about hiring a digital media specialist. The team at Danielle Ricks Productions is ready to help!

 

Five Digital and Social Media Stories Worth Reading This Week

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Here are five stories pulled from the headlines to get you up-to-date this week on digital and social media news. I’ve done the research for you. You can thank me later.

It’s the year of the “Influencer.” IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram ArtistsPULL QUOTE: It was all about selfies for Christine Adelina, until May 1, 2014. That’s when the 22-year-old student and obsessive Instagram poster from London learned her large following on the photo-sharing app could translate to some decent income. After attending a meetup for Instagram “influencers,” she switched from bedroom and bathroom selfies to artistic portrayals of the world around her, now spending at least three hours a day on the app. And brands are gawking — handing over ad dollars to Adelina and other so-called influencers, anywhere from $300 to thousands of dollars depending on the deal, to join their marketing campaigns. While some sponsorship deals simply reward users with gifts for sending out company-related Instagram posts, others are contracted. Take Nabisco’s #PuttingOnTheRitz campaign, for example. That marketing strategy to promote new Ritz Crisp and Thin crackers — to which Adelina and a handful of other contracted influencers submitted two photos for this June  — reached 7.5 million people. One post from British blogger Tanya Burr, who boasts 2 million Instagram followers, drew 110,000 likes.

It’s the latest sign that Madison Avenue and its counterparts worldwide are recognizing the pitch power of organically born social media stars like Adelina and Burr. They can be just as influential, or even moreso, as celebs like the Kardashians. Consumers, the thinking goes, may connect more readily with individuals who lead lives like their own. “For ‘Putting on the Ritz,’ we were very interested in getting people involved. The campaign seemed more real,” said Jana Soosova, social media campaign manager at London-based PHD Media.

instagram ritz

While Instagram influencer Christine Adelina’s post was not the highest traffic-driver for the #PuttingOnTheRitz campaign, Nabisco paid for and endorsed the submission as part of its marketing strategy.  – Instagram Screenshot 

Earlier this month, Instagram introduced its first ad product for businesses. The system allows companies to quickly create standard ads, target them to selected users and include direct-response buttons (like “Buy Now” as seen on Facebook, Twitter and Google). The move will spur more ads on the Facebook-owned photo-sharing app — and fuel Instagram’s predicted rise to $2.8 billion in revenue by 2017.

Marketing jobs have gone digital and they are asking for a lot from their employees! MarketingProfs: The Most In-Demand Digital Marketing SkillsPULL QUOTE: The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager. Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

If you’ve paid attention today, you’ll see Kanye West trending on Facebook (kill me now). What does it take to becoming a trending topic on Facebook? IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram Artists – PULL QUOTE: But how exactly does Facebook decide what to put in the Trending queue? And why is it that trends sometimes show up hours if not days after they may be trending somewhere else? Facebook shows you things in your Trending line-up the same way it shows you things in your News Feed: Algorithms. It takes into account a few personal things, like where you live and what Pages you follow. But primarily it looks for two broader signals: Topics that are being mentioned a lot and topics that receive a dramatic spike in mentions. You can’t have one without the other. For example, Kim Kardashian is mentioned often on Facebook, so the total volume of mentions is always high and isn’t a good indicator of whether or not she’s part of a trending topic. Instead, Facebook looks for a spike in mentions relative to the normal chatter around Kim and other celebrities, too. Things that trend aren’t just the most highly mentioned people or topics. They have to be tied to some kind of relevant event.

Right now I’m rocking a Misfit. I ‘m using it as a replacement to my UP24 because I can swim with the Misfit. Am I missing out on not having an Apple Watch? ReadWrite: The Wearables Market Is Exploding, And Apple Is Stealing The Show – PULL QUOTE: Second only to Fitbit, Apple Watch rules the smartwatch scene.  A new report published by IDC paints an intriguing picture of the wearables market as it looks in the middle of 2015. The market grew 223% over the course of the previous year, and Apple—new to the sector and with only one wearable to its name—was bested only by Fitbit, in terms of devices sold during the last three months. That puts reports of rather underwhelming Apple Watch sales into perspective. (Apple hasn’t released official figures of its own, of course.) While the smartwatch has yet to make an iPhone-like splash so far, with nearly 20% of the market, but it’s already threatening to dominate the nascent wearables movement.

I’ll admit it, I’m developing Snapchat campaigns and have totally forgotten about Vine. Apparently, that is not a good thingQuartz: Vine is a sleeping giant (while everyone is focused on Snapchat)PULL QUOTE: A funny thing happened to Vine, Twitter’s short-form video app, after its initial buzz wore off: It kept going. If you haven’t checked lately, Vine, launched in early 2013, is still a thing. It has evolved from a social “Instagram-for-video” built atop Twitter into a unique mobile entertainment platform with its own style, format, and celebrities. And as mobile video continues its long-awaited rise, Vine has built and maintained an impressive audience. Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

 

Social Media: Trends And Tips for Social Video Marketing

3You know that social media is an important element of any marketing strategy. But do you know the single most important element that you should add to your social media plan? It is video. Whether it is video on Facebook, Instagram, YouTube, LiveStream, or the newest kids on the block, Periscope and Meerkat, video should be the content you add to your marketing strategy.

Here are video marketing stats we can’t ignore:

  • According to Nielsen, 147 million Americans watch video on the internet
  • 87% of online marketers use video content according to Outbrain
  • According to Online Publishers Association, 46% of users take some sort of action after and after watching a video and 64% of users are more likely to buy a product online, according to comScore

More and more people–across demographics–are watching online video. And, of course, you want to be where your clients are. Right?

Here are five ways to develop a social media video marketing strategy:

  1. Decide What Story To Tell: A good place to start is to produce a video about your company and your services. Testimonial videos or an EPK (Electronic Press Kit) are also a great way to showcase your skills. Having an event? Think about live streaming.
  2. Choose The Right Platform: Research your options before committing to any one platform. If most of your audience is on Twitter, try Periscope. If you need a wider reach, use YouTube.
  3. Length Is Everything: Research by Visible Measures said that you have 10 seconds to grab the viewers’ attention. Make your video pop right off the top.
  4. Know Your Audience: Is your audience looking to learn more about you or more about the services you provide? Think about sharing video tips to your viewers so they’ll get to know you and what you have to offer. I’ve done a series of social media tips here.
  5. Engage Your Audience: Think about adding interactive elements to your video. Include in-video links.YouTube has “cards” or you can create your own links. You could also add a survey to encourage engagement.

Need help developing video content for your social media plan? Fill out the form below so we schedule your FREE one-on-one consultation.

Stories Making Headlines in Digital and Social Media News This week

3I pulled the social and digital media headlines from across the interwebs so you wouldn’t have to. Here’s what you need to know to get up to date this week..

Fast Company: How Periscope, Meerkat, and Snapchat Will Change How TV Covers News, Sports, and Weather – The $70-billion-a-year television business (in the U.S.) has been under attack from all sides—Amazon, Netflix, YouTube, and other services are all stealing attention (and revenue). But amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. Easy-to-use, mobile live-streaming services could upend what has been the last sacrosanct aspect of the TV industry. This doesn’t necessarily mean doom and gloom for TV networks; in fact, it creates a universe of fascinating possibilities for them to reimagine their businesses. [ED NOTE: Just last week my media partner and I did a Periscope, Meerkat and LiveStream event for a Baltimore Reporters Roundtable. These easy to use platforms made the programming accessible and allowed my Digital Media Mavens partners and I to share our content across platforms in ways that would have been impossible just a few short months ago. You can watch an archive of the live stream here.

CopyBlogger: The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow – Web users are mission-minded. Cramped for attention. Bent on standards. And uninterested in learning new navigation methods. What you have to remember is that people don’t go to the web to window shop. They go there to drive 60 miles per hour — and look at billboards. Thus, there’s only one good reason why you should learn how to write clear, concise and compelling copy for the web… [ED NOTE: If you need some tips who writing for your blog, you can check out my blog post, I BLOGGED FOR 21 DAYS STRAIGHT. HERE’S WHAT I LEARNED]

Mashable: Facebook Messenger now gives context about the people contacting you. – To make new connections less jarring, Facebook Messenger is introducing a new feature on Thursday that gives you bits of information about someone messaging you for the first time, whether the person is one of your Facebook friends or not. The Messenger team is rolling it out to iOS and Android users in the U.S., UK, France and India over the next few weeks. [ED NOTE: That’s not creepy. Not creepy at all. You know I’m kidding… right]

More of Facebook, because, well, it’s FACEBOOK!

Re/code: Microsoft, Facebook, Google And The Future Of Voice Communications – All of a sudden, it seems like Facebook, Google and Apple are climbing all over each other to own the voice interaction, and specifically, the phone conversation. They’re in a race to compete in the most valuable part of “social” — as if they’ve forgotten, until now, just how much humans ultimately value one-on-one conversation.

President Obama Is On Twitter And His Exchange With Bill Clinton Makes It All Worth It

President Obama joined Twitter yesterday. The President, affectionately known as POTUS (in case you are living under a rock, that stands for President of the United States) pretty much broke Twitter after he sent out his first tweet. He officially won the Guinness World Records’ award for the fastest time to reach 1 million followers. Guinness World Records confirmed the victory in a news release Tuesday. In the release, they shared that President Obama reached the world record in less than five hours after his first tweet from the new @POTUS account. In true digital media style, the White House did a video about the President joining Twitter. As I’ve shared many times, posting video is the best way to tell a story. Take a look.

 

The @POTUS account is different from the @BarackObama account that many of us have been following for the past few years. That account is managed by Organizing for Action, the group that formed out of Obama’s 2012 reelection campaign. The new @POTUS account will give President Obama a way to connect and engage in a way no other President has been able to do. It will be very interesting to see where this goes. Side note: I love the @POTUS Twitter profile. It simply reads: “Dad, husband, and 44th President of the United States. Tweets may be archived: .”

POTUS 1st tweet with background JPEG

 

But what really gave me life today -the whole reason I’m doing this blog post- is the exchange between @BillClinton and @POTUS.

 

42 and 44 have jokes

42 and 44 have jokes

It appears #42 has jokes. But so does #44. This is going to be FUN!

P.S. You do know FLOTUS stands for the First Lady of the United States. Right?

 

Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

You Can’t Afford Not to Do Video Marketing

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You can’t afford not to do video. Seriously. You can’t.

“In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs. By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco.

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that increases brand awareness, loyalty, and fuels sales.”

Read the full article on Why You Can’t Afford Not to Do Video from Entrepreneur.com. Then when you are ready let me and my team help you with your video marketing needs!

For All Your Media Needs

For Your Media Needs

Are you tired of seeing black women portrayed negatively in the media? I know I am! In an effort to combat that image, Danielle Ricks Productions and RixStar Studios have joined forces to create our first offerings for R&R MediaWorks. We are pleased to roll out two joint ventures that will focus on debunking the negative images of black women in the media and instead, tell the true story of who we black women are as dynamic, powerful, vulnerable, caring, professional women of color.

Our first offering is and EPK (Electronic Press Kit) for Denise J. Hart. She is a speaker, author, trainer and coach extraordinaire. Click on the YouTube video to hear her story.

 

Coming soon!

The Things Black Women Are Tired Of Hearing, a web series that takes a look at the lives, minds and psyche of women of color. Click on the YouTube video to check out the trailer and sign up to get notices so you will be the first to know when the web series hits the Internet!

 

Interested in hiring R&R MediaWorks to tell your story?

We are here to service your digital media, video production, photography and film needs. We are dedicated to making sure all of our clients, regardless of race or gender are promoted in the most positive light. R&R MediaWorks for YOU!

Digital Media News: Closing Out The Week With Five Things To Know

Ripped from the headlines, here are five things you should know this week for your digital and social media professional development.

Copyblogger: The Savvy Marketer’s Checklist for Seductive Landing Pages – Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates? Use the 40 tips in our landing page checklist to see where you’ve gone wrong. Or, use the checklist to create a landing page from scratch. See your email list grow faster, your webinars sell out, and your product sales go through the roof.

Here's What's NewRe/code: Twitter vs. Meerkat – Meerkat, the undisputed belle of the 2015 SXSW ball, was hobbled by Twitter’s mid-festival announcement of its acquisition of rival Periscope. The social video-sharing app had achieved a healthy dose of buzz for its savvy integration with the Twitter platform. Yet within hours of the news of its Periscope acquisition, Twitter fired the torpedoes: Informing its upstart rival that it would no longer have access to Twitter’s social graphing capabilities, which allowed Meerkat users to automatically push their livestreams out to their Twitter followers without building a separate contact list in the Meerkat app. Platform owner has significant power. Startup building on that platform is vulnerable. Platform owner capitalizes on its clout and attempts to move in for the kill. Sound familiar? It’s the hypothetical worst-case scenario so often cited by proponents of Title II net neutrality regulations — proponents including Twitter itself. [ED NOTE: This is the one to watch]

POLITICO: The Mobile Election – How smartphones will change the 2016 presidential race -As Hillary Clinton prepares for the formal launch of her campaign, and as Jeb Bush and Scott Walker are neck and neck in the polls, roughly two out of every three American adults, or 64 percent, own a smartphone, according to a new report from Pew. On the consumption side, the rise in mobile will “change politics the same way it is changing American life broadly,” said Ben Smith, the editor-in-chief of BuzzFeed. “People will organize and persuade on mobile devices and apps, the same way they live on them more broadly. Though mobile usage is highest among younger Americans, news consumption is “common even among older smartphone owners,” as “four-in-ten smartphone owners ages 65 and older use their phone at least occasionally to keep up with breaking news.” On the media side, the rise in mobile usage will increase the number of citizen reporters, whose influence on recent political campaigns has been quite significant. Video footage of an errant remark — from George Allen’s “Macaca” moment in 2006 to Mitt Romney’s “47 percent” moment in 2012 — can have more influence on a political campaign than any traditional news report.

Forbes: The Rise Of The Female CDO – The Chief Digital Officer is one role where women are outpacing men by two to one, according to a FierceCIO article citing research by Gartner , which also notes that the number of CDOs who are women has been growing dramatically every year. There are certainly some prominent examples, including Rachel Haot, CDO for New York State (and previously the City of New York), who was chosen Chief Digital Officer of the Year in 2014 by the CDO Club. Others include Jessica Federer at Bayer , Linda Avery of the Federal Reserve and Julie Bornstein, who holds the positions of both CMO and CDO of Sephora . [ED NOTE: Yay! That is all.]

1Harvard Business Review: Defining Strategy, Implementation, and Execution – It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and capture economic value over time? Is “getting things done” what we mean by implementation or execution? Do you “execute” or “implement” a strategy? And can you separate these from strategy formation? For strategy wonks like me, thinking about the definitions of these ideas provides endless fascination. For many business leaders, however, I find that the semantics matter a lot less. And that’s too bad because the semantics should matter. There are meaningful distinctions between strategy, implementation, and execution that are helpful to running a company or business in the real world. Ignoring, blurring, or getting them wrong creates sloppy thinking, deciding, and doing at all levels of an organization. Let’s start with strategy.

Tupac Lives Again via a Hologram at Coachella Festival

Tupac lives again thanks to a hologram made possible by AV Concepts in partnership with Dr. Dre’s production company and the award-winning visual production house, Digital Domain.  Dr. Dre and Snoop Dogg closed the first weekend of the Coachella Valley Music and Arts Festival in Indio, California doing a performance with the 3-D image of Tupac. Pac’s likeness is a little eerie but amazing all the same.  According to the AV Concepts website, the hologram has been in the works for months.  

After months of design, engineering, and creative consultation,  AV Concepts delivered a perceived 3-dimensional, life-sized holographic projection of Tupac to perform on stage with Dr. Dre and Snoop Dogg during the renowned desert festival.

AV Concepts provided consultative support to award-winning visual production house Digital Domain who delivered the life-like imagery that was critical to the success and impact of the performance. The performance amazed thousands of Coachella festival-goers as well as online fans.

The Tupac image is surprisingly life-like, and more than a little creepy.  This is especially so for a rap superstar who many in the Hip Hop community will not accept as even being dead.

As I watched with my mouth open, I had to wonder how this new hologram will open up the doors for the estates of other iconic figures.  Will we begin to see performances by Elvis, Frank Sinatra or Michael Jackson?  Could Whitney Houston come back to do a guest role in Sparkle 2?  The sky is the limit and technology is now leading the way.

Watch for yourself.