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How do you get the word out about nearly 200 AmeriCorps VISTAs (Volunteers In Service To America) being sworn in by the Mayor of New York City? Well, you tweet it live on Twitter, of course. As a Social Media Specialist for Campaign Consultation, Inc. and while representing our client, the Corporation for National and Community Service, we were there first hand as history was being made to tweet events as they unfolded. United We Serve, President Obama’s call to service initiative, marked July 27-August 2, 2009 as Education Week, highlighting the countless Americans who roll up their sleeves to read with a child, volunteer at a library, organize a book drive, and strengthen education and learning in other ways.
On July 30, 2009, 193 VISTAs rose to President Obama’s call and took place in one of the many Education Week activities when New York City Mayor Michael R. Bloomberg and the Corporation for National and Community Service Acting CEO Nicola Goren swore in the newly formed NYC CivicCorp with VISTA members from 25 states and 19 countries on Thursday, July 28, 2009.
The VISTAs hail from all five NYC boroughs and range in age from 21 to 72. The program, the first as part of United We Serve, runs from the second week of August through 2010. The swearing in also marked the launch of @VISTAbuzz, the Twitter account designed to engage, involve and invoke interest in current VISTA members and VISTA alumni.
Follow @VISTAbuzz for updates as the Social Media Plan begins for this group of unique individuals who have been fighting against poverty since 1964. This week, Mayor Bloomberg and nearly 200 NYC CivicCorps VISTAs have responded to United We Serve, President Obama’s call to service, challenging all Americans to engage in sustained, meaningful community service. Continue to look for us on-line as we continue to grow the VISTA brand in the digital space.
Has the digital space made magazine publishing obsolete? Yesterday we learned that VIBE magazine has shut down. Its fall is mostly due to the economic recession that cut the advertising budgets of companies that normally advertised with magazines. But clearly, not positioning the magazine as a powerhouse on line contributed to its demise.
Music legend, Quincy Jones, though no longer the owner of VIBE magazine indicated to EbonyJet.com that he was going to fight to get the magazine back and stated “I’m’a take it on-line because print and all that stuff is over.” Jones went on to tell EboneyJet.com that all publications must figure out how to live on line. “We gotta get into the 21st century. Print and all that stuff is over, we gotta remember that. The Chicago Tribune, The Seattle Post Intelligencer, The Miami Herald, they’re over the same way as the record business. We have got to get into this century.” Ironically, the parent company of EboneyJet.com is having it’s own publishing problems as well.
On the heals of VIBE magazines shutting it’s doors, Johnson Publishing Co. is in the hot seat also. According to Crain Communications Inc, a major publishing conglomerate, sharp drops in advertising and circulation is causing major problems for Ebony magazine and it’s Chairman and CEO Linda Johnson Rice, daughter of founder John Johnson.
In an email statement to Crain, Ms Rice suggested she is “seeking to leverage and expand the brand through partnerships. Last fall, Ebony and Internet-video giant YouTube, a unit of Google Inc., announced the creation of EbonyJet Television. Content includes celebrity interviews and footage of Ebony’s recent photo shoot with actress Jada Pinkett Smith. In January, Johnson announced a partnership with an African-American film studio and forthcoming documentaries on subjects including Mr. Obama and black comedians”.
Whatever the outcome for these two magazines we must keep in mind that to remain competitive your business must figure out a way to live on-line, use the Internet and work the digital space. How are you and your company positioning yourself on-line?
Social Media is growing and individuals are flocking to social networking sites and now an increasing number of businesses are getting on board as well. So, what is social media? Wikipedia defines social media as “Information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Social media has become extremely popular because it allows people to connect in the online world to form relationships.”
Marketers Increase Social Media Spending
According to eMarketer a study conducted by the Aberdeen Group revealed that 63% of companies plan to increase their social media marketing budgets for 2009. More specifically, 26% of businesses plan to increase their budget by 1-10%, 16% of businesses by 11-25% and 21% of businesses by more than 25%. In fact, worldwide social media advertising spend increased by 46.7% in 2008 and is expected to increase an additional 17.3% this year to $2.35 billion.
click here for the full story
I recently spoke at the MEAC (Mid-Eastern Athletic Conference) 2009 Professional Development Workshop to senior woman administrators, athletics, coaches, and Athletic Directors on the benefits of Social Media and the new age marketing techniques. Our agenda:
“THE FIERCE URGENCY OF NOW: Are You Multimedia Ready? – Building Your Brand For the 21st Century”. With technology advancing at lightning speeds, developing and marketing your own personal brand is more important than ever to maintain and thrive in today’s fast paced environment. From networking both on-line and off-line, to community platforms and professional organizations, to presentation and writing skills, today’s professional must multi-itask more than ever to create positive and lasting exposure for themselves as well as their organizations. With access to information available 24/7, building your own brand now moves past the walls of your traditional job. It also includes defining and presenting yourselves within your community as well as on the career front.
A 21st Century Success Path focuses on:
– Professional and Social Networking
– Developing strong writing and presentation skills
– Joining and becoming involved in relevant professional organizations
– Multitasking for maximum benefits
– Establishing a strong community consciousness
Let me know how I can help your business build it’s brand and forge ahead in the 21st Century!
“Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive” See the full story below
The Way We’ll Work – The Future of Work – TIME
“Ten years ago, Facebook didn’t exist. Ten years before that, we didn’t have the Web. So who knows what jobs will be born a decade from now? Though unemployment is at a 25‑year high, work will eventually return. But it won’t look the same. No one is going to pay you just to show up. We will see a more flexible, more freelance, more collaborative and far less secure work world….” click the link to read the full story.
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How we watch television and videos has changed forever. Be it via your computer, on a mobile devise, or on IPTV (Internet Protocol Television) video content is King and it is impacting Social Media as well.
Several digital platforms allow a company, corporation or video community to create their own broadcast channel. You can stream LIVE to your social video community and bring programming to the masses in real time. Or you can develop your own channel on an IPTV site with everything from sports and entertainment programming to your favorite church sermon.
As a broadcast producer with several years of television experience, I’ve come to realize the importance of video in the digital space and have begun to incorporate video production in my client’s Social Media campaigns. Below is a link to a video I produced for a marketing campaign I developed for the Mason Institute of Maryland, Inc. (MIMI). It is designed to promote, recruit, raise awareness and invoke interest in the masonry field at the middle school level and up. In addition to setting up the MIMI MySpace and Facebook pages I casted the actors, wrote the script, oversaw the production and produced a recruitment video for my client. I am currently working on their blog, YouTube and Twitter account as part of their on-line branding presence.
Please click on the logo below to see the video that also “lives” on the MIMI social media spaces.
If you have problems with the link cut and past the URL and add it to your browers http://www.gearshift.tv/video/masonryinstitute.wmv
Busy professionals love the digital space. So it stands to reason that on-line Universities offering advanced degrees are becoming increasingly popular. Walden University is one such on-line university offering accredited on-line masters and doctoral degrees in everything from education, psychology, and health and human services to master’s programs in engineering and IT. Adding even more prestige to Walden University is the fact that it is under the umbrella of Laureate International Universities, a leading global network of accredited campus-based and on-line universities.
But even with this impressive on-line menu and the strong global backing, Walden University, like many companies, is still learning how to navigate their way through the New Media space. Last week, my client, Alumni Relations Manager, Shannon Mouton, and I presented to various members of the Digital and Marketing teams on how to use the social networking site Twitter. There were the usual questions such as “how do I join”, “do I have to use my real name” and “what will I say” to more thought provoking business specific questions such as “if someone sends us a message about the company who should answer them” and “do we have someone who can monitor our Twitter account full-time”? These are the kinds of questions businesses need to consider before they launch into a digital campaign. Here are a few things to consider:
1. What are your goals in the New Media Space?
2. Who is your target audience?
3. What is your mission statement or online “voice”?
4. What will your New Media campaign encompass?
5. Who will be the administrator of your sites, social networks and blogs?
Businesses recognize the need to be in the Social Media Space and the benefits of both instant and viral marketing. The way we do business is changing. Are you ready?
One of the aspects of creating a brand presence for clients is developing a Social Media strategy. It can be anything from setting up a client’s Social Networking page, creating a viral marketing campaign, to live Tweeting an event as a marketing or promotional tool.
Patering with Richard Montgomery of Rixstar Studios we introduced the value of social media to WHUR-FM, sponsor of NASCAR driver Marc Davis. Davis, a 19-year-old from Silver Spring, MD is NASCAR’s only African American owner/driver. He made his first NASCAR Nationwide Series owner/driver entry at Bristol in March. During one of his qualifying races in Virginia I did a three-day Twitter campaign live tweeting from the NASCAR cockpit. Rick and I developed a campaign designed to drive attention to the race and to Marc Davis before, during and ultimatly, after the race. Our efforts were successful enough to create a buzz and ultimately got the racer a write up in the Washington Post.
This is the power of Social Media and developing your brand!
See what the Washington Post has to say about Marc Davis
One of the hottest topics these days is how to develop your on-in presence. The critical first step in any on-line identity campaign is defining your authentic personal brand or rather, how you want to be represented to the world. Keep in mind this is not about painting a picture of how you think you should be represented but rather it’s a look into your most authentic self. In order to do this you must be clear about what you want to communicate before making a bunch of digital fingerprints that will be difficult to remove when you change your mind.
The next step is to draft a design brief and share it with your designer for input. A design that you feel proud to represent your personal brand is usually the result of a collaborative effort among you, your personal brand coach and your designer. This blog will be dedicated to how you can go about step one and two in a world where you may be over whelmed with the choices and short on time. So, come back often as we attempt to show you how to brand yourself on line and increase awareness about yourself and your brand.