Page 2 of 32

Five Digital and Social Media Stories Worth Reading This Week

2

Here are five stories pulled from the headlines to get you up-to-date this week on digital and social media news. I’ve done the research for you. You can thank me later.

It’s the year of the “Influencer.” IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram ArtistsPULL QUOTE: It was all about selfies for Christine Adelina, until May 1, 2014. That’s when the 22-year-old student and obsessive Instagram poster from London learned her large following on the photo-sharing app could translate to some decent income. After attending a meetup for Instagram “influencers,” she switched from bedroom and bathroom selfies to artistic portrayals of the world around her, now spending at least three hours a day on the app. And brands are gawking — handing over ad dollars to Adelina and other so-called influencers, anywhere from $300 to thousands of dollars depending on the deal, to join their marketing campaigns. While some sponsorship deals simply reward users with gifts for sending out company-related Instagram posts, others are contracted. Take Nabisco’s #PuttingOnTheRitz campaign, for example. That marketing strategy to promote new Ritz Crisp and Thin crackers — to which Adelina and a handful of other contracted influencers submitted two photos for this June  — reached 7.5 million people. One post from British blogger Tanya Burr, who boasts 2 million Instagram followers, drew 110,000 likes.

It’s the latest sign that Madison Avenue and its counterparts worldwide are recognizing the pitch power of organically born social media stars like Adelina and Burr. They can be just as influential, or even moreso, as celebs like the Kardashians. Consumers, the thinking goes, may connect more readily with individuals who lead lives like their own. “For ‘Putting on the Ritz,’ we were very interested in getting people involved. The campaign seemed more real,” said Jana Soosova, social media campaign manager at London-based PHD Media.

instagram ritz

While Instagram influencer Christine Adelina’s post was not the highest traffic-driver for the #PuttingOnTheRitz campaign, Nabisco paid for and endorsed the submission as part of its marketing strategy.  – Instagram Screenshot 

Earlier this month, Instagram introduced its first ad product for businesses. The system allows companies to quickly create standard ads, target them to selected users and include direct-response buttons (like “Buy Now” as seen on Facebook, Twitter and Google). The move will spur more ads on the Facebook-owned photo-sharing app — and fuel Instagram’s predicted rise to $2.8 billion in revenue by 2017.

Marketing jobs have gone digital and they are asking for a lot from their employees! MarketingProfs: The Most In-Demand Digital Marketing SkillsPULL QUOTE: The most in-demand job titles identified by the analysis were digital marketing manager and marketing manager. Those roles may be especially hard to fill given the wide range of skills required: Companies seeking marketing managers tend to look for proficiency in several disciplines, including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Other digital marketing job titles with a high volume of listings are digital marketing specialist, marketing coordinator, SEO specialist, Web developer, account executive, and social media manager.

If you’ve paid attention today, you’ll see Kanye West trending on Facebook (kill me now). What does it take to becoming a trending topic on Facebook? IBT: In Search Of The Real Thing: Why Global Advertisers Like Coca-Cola Are Ditching Celebs For Little-Known Instagram Artists – PULL QUOTE: But how exactly does Facebook decide what to put in the Trending queue? And why is it that trends sometimes show up hours if not days after they may be trending somewhere else? Facebook shows you things in your Trending line-up the same way it shows you things in your News Feed: Algorithms. It takes into account a few personal things, like where you live and what Pages you follow. But primarily it looks for two broader signals: Topics that are being mentioned a lot and topics that receive a dramatic spike in mentions. You can’t have one without the other. For example, Kim Kardashian is mentioned often on Facebook, so the total volume of mentions is always high and isn’t a good indicator of whether or not she’s part of a trending topic. Instead, Facebook looks for a spike in mentions relative to the normal chatter around Kim and other celebrities, too. Things that trend aren’t just the most highly mentioned people or topics. They have to be tied to some kind of relevant event.

Right now I’m rocking a Misfit. I ‘m using it as a replacement to my UP24 because I can swim with the Misfit. Am I missing out on not having an Apple Watch? ReadWrite: The Wearables Market Is Exploding, And Apple Is Stealing The Show – PULL QUOTE: Second only to Fitbit, Apple Watch rules the smartwatch scene.  A new report published by IDC paints an intriguing picture of the wearables market as it looks in the middle of 2015. The market grew 223% over the course of the previous year, and Apple—new to the sector and with only one wearable to its name—was bested only by Fitbit, in terms of devices sold during the last three months. That puts reports of rather underwhelming Apple Watch sales into perspective. (Apple hasn’t released official figures of its own, of course.) While the smartwatch has yet to make an iPhone-like splash so far, with nearly 20% of the market, but it’s already threatening to dominate the nascent wearables movement.

I’ll admit it, I’m developing Snapchat campaigns and have totally forgotten about Vine. Apparently, that is not a good thingQuartz: Vine is a sleeping giant (while everyone is focused on Snapchat)PULL QUOTE: A funny thing happened to Vine, Twitter’s short-form video app, after its initial buzz wore off: It kept going. If you haven’t checked lately, Vine, launched in early 2013, is still a thing. It has evolved from a social “Instagram-for-video” built atop Twitter into a unique mobile entertainment platform with its own style, format, and celebrities. And as mobile video continues its long-awaited rise, Vine has built and maintained an impressive audience. Vine serves more than 100 million people across the web every month, according to the company, delivering more than 1.5 billion “loops”—its term for video views—per day. Meanwhile, comScore says Vine reached 34.5 million unique visitors in the US in June across desktop and mobile—roughly the same as Snapchat, which has grown rapidly over the past year and is valued by investors at $16 billion.

 

Social Media: Trends And Tips for Social Video Marketing

3You know that social media is an important element of any marketing strategy. But do you know the single most important element that you should add to your social media plan? It is video. Whether it is video on Facebook, Instagram, YouTube, LiveStream, or the newest kids on the block, Periscope and Meerkat, video should be the content you add to your marketing strategy.

Here are video marketing stats we can’t ignore:

  • According to Nielsen, 147 million Americans watch video on the internet
  • 87% of online marketers use video content according to Outbrain
  • According to Online Publishers Association, 46% of users take some sort of action after and after watching a video and 64% of users are more likely to buy a product online, according to comScore

More and more people–across demographics–are watching online video. And, of course, you want to be where your clients are. Right?

Here are five ways to develop a social media video marketing strategy:

  1. Decide What Story To Tell: A good place to start is to produce a video about your company and your services. Testimonial videos or an EPK (Electronic Press Kit) are also a great way to showcase your skills. Having an event? Think about live streaming.
  2. Choose The Right Platform: Research your options before committing to any one platform. If most of your audience is on Twitter, try Periscope. If you need a wider reach, use YouTube.
  3. Length Is Everything: Research by Visible Measures said that you have 10 seconds to grab the viewers’ attention. Make your video pop right off the top.
  4. Know Your Audience: Is your audience looking to learn more about you or more about the services you provide? Think about sharing video tips to your viewers so they’ll get to know you and what you have to offer. I’ve done a series of social media tips here.
  5. Engage Your Audience: Think about adding interactive elements to your video. Include in-video links.YouTube has “cards” or you can create your own links. You could also add a survey to encourage engagement.

Need help developing video content for your social media plan? Fill out the form below so we schedule your FREE one-on-one consultation.

5 Tips For Your Crowdfunding Pitch

3Thinking about starting a crowdfunding campaign? Maybe you want to raise money for an upcoming project. Or, maybe your client needs to fund a worthy cause. Whether it’s raising money for your next CD project or a fundraiser to send a group of students abroad to study, there are a few things you should consider before you launch a crowdfunding campaign. One of the most important things to consider is the crowdfunding pitch. It’s the story behind what you are doing and why anyone would want to give to your cause. I’ve been working on a small crowdfunding campaign that is going to lead to a larger, capital campaign. Here are things I’ve learned along the way and five things to consider when beginning your crowdfunding campaign.

Any crowdfunding campaign starts with the pitch. Your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it’s crucial to plan and include all the elements that make a compelling story.

A Crowdfunding Pitch Needs To Include:

  1. The Backstory – What is the campaign? Why will people care? Why will they donate? Talk about where the crowdfunding efforts will go and how it will help you or your cause. Show your passion, explain the impact of your campaign or explain about the people who will benefit from it.
  2. A Thought Provoking Video – Video clips give visitors a better idea of your project — they can see you or your project in action and not clicking through a series of static images. Do you have assets such as photos, powerpoint slides or digital images that can be assembled into a compelling video? If so, you’re halfway there.
  3. What You Are Raising Money For – Be specific and include your funding goal. Also include a breakdown of where the money is going and the purpose it will serve.
  4. When Will Your Project Take Place – Set a deadline, this creates a sense of urgency.
  5. How People Can Get involved – Have a multi-level donation stream offering. What will people get if they donate $1000, $50 right on down to a $25 donation? Beyond just donating money, what else can people do to help you? Outline any perks you have created.

Once all the elements for the pitch are addressed, then you much decide one of the most important details, which crowdfunding site to use.

Crowdfunding Sites– There are several crowdfunding sites. Each has their own pros and cons. Research the ones that will best suit your campaign and don’t be shy about asking others what has worked for them. No need to reinvent the wheel.

Then when you are ready to roll out share, share, and share some more.

Need help getting your crowdfunding campaign started? I’m here to help!

Five Ways To Get Your Blog Up And Running!

blogging-tipsIf you are like me, writing may not be your first love. I am a storyteller, but I’m much more comfortable with the spoken word than the written. Like me, you may have a lot to say but organizing your thoughts and putting pen to paper, or fingers to keyboards may not come naturally. You may be worried that no one will be interested in your point of view. I’m here to tell you, nothing could be further from the truth. We all have a voice and a story to tell. It’s not always easy to make time to blog, but the effort pays by growing your online community, setting yourself up as an expert in your field and sharing your vision and brand in a way that is engaging, entertaining, and can take clients or customers from prospects to actual business revenue generators.

I blogged for twenty-one days straight as part of my 21 Day Dream Big Challenge. I started blogging on April 4 and posted every single day, without missing a beat for twenty-one days. The goal of the challenge was to encourage readers to dream BIG and to get into the habit of focusing on their greatest desires and aspirations. Scientists say it takes twenty-one days to build a habit. We were on a journey to build a habit of dreaming big and living out loud. Little did I know that not only was I building a habit of dreaming big, I was also building a habit of blogging. After blogging every day for twenty-one days, I discovered a few things.

Here are five tips that will take the fear and anxiety out of blogging to get you on your way to telling your story and sharing your point of view.

  1. Blog Post Platforms: I use WordPress as my blogging platform of choice. I think WP is easy to use and very intuitive. For many people, WP is a bit intimidating. If you’re not worried about analytics or SEO (if you have to ask what SEO is then you probably aren’t worried one bit) there are plenty of user-friendly blogging platforms from Tumblr to Blogger that are an easy 1-2 process. If you are worried about analytics and SEO, I suggest you blog from your website and push the content out from there to your other social networking sites. This will help drive traffic to your website and, in addition, your blog will help establish you as an authority in your industry. It can also help you build your network with potential clients. Plus, I think it is a good idea to curate your content in a hub that you own. I have two blogs. One blog that lives on my website that is strictly business related and one blog that caters to my geeky, techie, lifestyle connoisseur interests. I often cross promote posts across both blog platforms when appropriate.
  2. Blog Post Length: People often think they have to write the next great American novel when they are blogging. Some people may tell you this is necessary. I would beg to differ. When you are doing a blog post, you don’t have to write a long novel. You have to write an interesting post. In fact, if the information resonates with the reader, shorter is often better. Regardless of the length, I alway cross promote my blog post across my various social networking sites. I may also share a blog several times throughout the month or share an archived article when I haven’t had time to write an original post. When I do this, I change-up the title in an effort to attract new interest. Speaking of blog titles…
  3. What To Name Your Post: The catcher the blog title, the more likely someone will click on your post. But, be mindful of how that title will translate if you have your blog set up to post to across multiple platforms. “Get Your Sexy On In Five Easy Steps” may work for Facebook or Twitter. You’ve told the reader what the subject is and what they will be learning. However, that may not be what you want to post to LinkedIn or Google Plus. A title on those sites may read, “From The Office To Evening in Five Easy Steps.” Get it?
  4. Double-check Spelling: If you are like me, grammar isn’t your strongest attribute. Look, I do many things well. I cook, I teach aerobics, I cycle all over the city and I’m one heck of a producer and storyteller. But spelling and grammar? Yeah, I think I was absent the entire time they taught that in elementary school. If you can’t afford an editor (I use one for professional documents and presentations) then use a service like Grammarly to help you edit your copy. I’m using it now. That said, don’t send me your editorial notes on all the things that need correction in this blog post. Send your notes directly to Grammarly. They are the ones acting as my editor at the moment. On a serious note, remember, these sites that have been set up to help us write mistake-free will check for grammar and misspellings. They often cannot determine context.
  5. Writers Block – Write about what you love and you’ll never get stuck on what to write about. OK, that’s not entirely true. But, as a rule, if you are blogging about things that interest you, what you are writing about should come naturally.

Once the twenty-one-day challenge ended, I was both relieved and saddened. The pressure was off to not have to write every day. But, I soon missed my morning blogging ritual. Currently, I have committed myself to blogging at least once a week or twice when I have time. It’s a lot easier than it sounds.

Need help getting started with your blog? I can help you develop a strategic content management strategy that will be the most effective way to use your blog to generate leads that turn into revenue. Together we can start telling your story in a way that will elevate your brand and generate revenue. Fill out the contact form below and let’s get started.

Five Tips To Help You Develop An Effective Content Marketing Plan

4Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People are getting their news and entertainment online, watching TV on mobile devices and subscribing to newspapers and magazines on tablets.

According to Entrepreneur.com, a Hilaire survey discovered that print, TV and radio advertising is being replaced with non-traditional means of content marketing.

So just what is content marketing?

The Content Marketing Institute reports:

Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

The trends in content marketing tell us three things:

  • Traditional advertising, as we use to know it is dead
  • Content marketing has replaced traditional advertising
  • Having a winning content marketing strategy is the single most effective way to get leads and turn leads into business revenue

How do you use content marketing to engage prospects and customers?You do this via blog posts, social media sites, videos, and photos. Done correctly, this will generate leads, enhance your brand identity, and put your company’s expertise on display. But your blog, Facebook page, and Tweets are just a means to get your message out. The real value is in the content that you share. Where can you get started?

Here are five ways to develop a content marketing strategy:

  1. Have A Plan: No, really, have a plan. Far too often people forget that they must plan for the success they desire. Thinking they can wing it is the #1 mistake most folks make. Your plan should support your brand’s mission and goals. It will include the unique value you are looking to provide. It should also outline the obstacles and opportunities you may meet as you execute your plan. Preparation is the key.
  2. Start Writing: When readers find themselves consistently reading a brand’s content, they start to see that brand in a new light, not only in terms of credibility but also likability. You can start a blog, contribute as a co-contributor to someone else’s blog, or submit articles to your industry trade magazine. Not much of a writer? Do a video blog or an audio blog.
  3. Listen To Clients: Not sure what to write about? Start off by writing down the questions you repeatedly hear from your clients. I guarantee those questions will spur ideas for articles or blog posts that would be valuable to your audience and may even land you a few new customers.
  4. Identify Your Audience: Know the specific audiences for whom you will create content, what their needs are, and what your content engagement cycle will be. Will you post once a week across many social networking platforms or several times a week across only two social sites? Knowing your audience will decide your level of engagement.
  5. Schedule Your Posts: I don’t know about you, but I’m always busy. If you are as well, invest in a “Social Media Management Tool.” There are many to choose from, but one of the most inexpensive (there is a free version) and intuitive tools is Hootsuite. It will help you keep track and manage your many social network channels and free you up to do those other posts… which… by the way… can also be scheduled. Need help coming up with a social media plan? Read my blog on ten ways to develop a social media plan.

What content do you have to share that will help drive business to your company or advance your organization’s mission? Let me know if I can help you master just the right content marketing strategy for your business that will turn prospects and online community members into leads and clients. Fill out the contact form below so we can get started strategizing.

Stories Making Headlines in Digital and Social Media News This week

3I pulled the social and digital media headlines from across the interwebs so you wouldn’t have to. Here’s what you need to know to get up to date this week..

Fast Company: How Periscope, Meerkat, and Snapchat Will Change How TV Covers News, Sports, and Weather – The $70-billion-a-year television business (in the U.S.) has been under attack from all sides—Amazon, Netflix, YouTube, and other services are all stealing attention (and revenue). But amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. Easy-to-use, mobile live-streaming services could upend what has been the last sacrosanct aspect of the TV industry. This doesn’t necessarily mean doom and gloom for TV networks; in fact, it creates a universe of fascinating possibilities for them to reimagine their businesses. [ED NOTE: Just last week my media partner and I did a Periscope, Meerkat and LiveStream event for a Baltimore Reporters Roundtable. These easy to use platforms made the programming accessible and allowed my Digital Media Mavens partners and I to share our content across platforms in ways that would have been impossible just a few short months ago. You can watch an archive of the live stream here.

CopyBlogger: The Disgustingly Simple Rule for Web Writing That’s Often Hard to Swallow – Web users are mission-minded. Cramped for attention. Bent on standards. And uninterested in learning new navigation methods. What you have to remember is that people don’t go to the web to window shop. They go there to drive 60 miles per hour — and look at billboards. Thus, there’s only one good reason why you should learn how to write clear, concise and compelling copy for the web… [ED NOTE: If you need some tips who writing for your blog, you can check out my blog post, I BLOGGED FOR 21 DAYS STRAIGHT. HERE’S WHAT I LEARNED]

Mashable: Facebook Messenger now gives context about the people contacting you. – To make new connections less jarring, Facebook Messenger is introducing a new feature on Thursday that gives you bits of information about someone messaging you for the first time, whether the person is one of your Facebook friends or not. The Messenger team is rolling it out to iOS and Android users in the U.S., UK, France and India over the next few weeks. [ED NOTE: That’s not creepy. Not creepy at all. You know I’m kidding… right]

More of Facebook, because, well, it’s FACEBOOK!

Re/code: Microsoft, Facebook, Google And The Future Of Voice Communications – All of a sudden, it seems like Facebook, Google and Apple are climbing all over each other to own the voice interaction, and specifically, the phone conversation. They’re in a race to compete in the most valuable part of “social” — as if they’ve forgotten, until now, just how much humans ultimately value one-on-one conversation.

President Obama Is On Twitter And His Exchange With Bill Clinton Makes It All Worth It

President Obama joined Twitter yesterday. The President, affectionately known as POTUS (in case you are living under a rock, that stands for President of the United States) pretty much broke Twitter after he sent out his first tweet. He officially won the Guinness World Records’ award for the fastest time to reach 1 million followers. Guinness World Records confirmed the victory in a news release Tuesday. In the release, they shared that President Obama reached the world record in less than five hours after his first tweet from the new @POTUS account. In true digital media style, the White House did a video about the President joining Twitter. As I’ve shared many times, posting video is the best way to tell a story. Take a look.

 

The @POTUS account is different from the @BarackObama account that many of us have been following for the past few years. That account is managed by Organizing for Action, the group that formed out of Obama’s 2012 reelection campaign. The new @POTUS account will give President Obama a way to connect and engage in a way no other President has been able to do. It will be very interesting to see where this goes. Side note: I love the @POTUS Twitter profile. It simply reads: “Dad, husband, and 44th President of the United States. Tweets may be archived: .”

POTUS 1st tweet with background JPEG

 

But what really gave me life today -the whole reason I’m doing this blog post- is the exchange between @BillClinton and @POTUS.

 

42 and 44 have jokes
42 and 44 have jokes

It appears #42 has jokes. But so does #44. This is going to be FUN!

P.S. You do know FLOTUS stands for the First Lady of the United States. Right?

 

Your End of Week Social and Digital Media News

InsertITWorld: How Facebook, LinkedIn, Twitter and Google compare on user privacy – Nearly three-quarters of people with access to the Internet use social networking sites, a number that has skyrocketed since early 2005, according to the Pew Research Center. As social networks continue to permeate our everyday lives, so do the privacy and security risks associated with our accounts. Here’s a look at how Facebook, Twitter, LinkedIn and Google+ stack up on user privacy and security settings, plus instructions for finding and updating these options to maintain control over your account. [ED NOTE: If you haven’t done a Facebook Privacy Checkup, click here to get started TODAY!]

Re/code: Periscope Added a Million Users in Its First 10 Days – Buried amidst the chaos that was Twitter earnings this afternoon was a small nugget on the popularity of the company’s new live streaming app, Periscope. CEO Dick Costolo said on the earnings call that Periscope added a million new users in the app’s first 10 days on the market. It’s a relatively impressive number considering competitor Meerkat was at 120,000 users three weeks after it launched. (Periscope, of course, benefitted from the buzz Meerkat generated and also the fact that it had a well-known owner to help push the news.) It’s unclear if Periscope was able to sustain that growth — when pressed for more metrics on the app and its user base, Costolo declined to share anything. Periscope launched in late March after Twitter acquired it back in January. The app is still not yet available to Android users.

NewsCred: How Brands Marketers Can Grow Their YouTube Audience – In the brand space, the leaders are Disney and Samsung, which have nearly three billion and one billion views on their channels, respectively. Not surprisingly, one of the top B2B channels is Google Analytics; it has over 11 million views and 113,000 subscribers. Once you hit your stride like these creators and channels, you can foster brand loyalty, close leads, and provide content to the people who matter the most to your company: your customers. NewsCred spoke with two huge YouTube channels, Rooster Teeth and WatchMojo, about what they did to achieve a high subscriber count, billions of views, and a dedicated audience.

MarketingProfs: Bye-Bye to These 10 Web Design Trends – When technology is ever evolving, change is the only constant. Take, for instance, the realm of Web design. Design trends come and go. Some may only breeze by while others last longer. Either way, design trends come into being and fade because of changes in technology and user demands and expectations. As long as human beings desire improvement and expect more, design trends will continually evolve. And we need to learn to adapt accordingly. Often, that means saying goodbye to design trends that are no longer working. So here are 10 Web design trends that are among the fading; you should ditch them if you want to keep with the competition and increasingly demanding audiences. [ED NOTE: Must read]

You Can’t Afford Not to Do Video Marketing

GroupShot
You can’t afford not to do video. Seriously. You can’t.

“In a world where earning attention is harder and harder, and customer acquisition is getting more and more expensive, video is one of, if not the best, way of earning those eyeballs. By 2017, video will account for 69 percent of all consumer Internet traffic, according to Cisco.

In comparison with text content, video quickly delivers information to our brains in a way that makes it easy for them to digest. Using video results in better conversion rates for businesses and provides a better, more human relationship with their customers, that increases brand awareness, loyalty, and fuels sales.”

Read the full article on Why You Can’t Afford Not to Do Video from Entrepreneur.com. Then when you are ready let me and my team help you with your video marketing needs!

Telling Our OWN Story: Creating A Positive Image of Black Women

For All Your Media Needs
For Your Media Needs

Are you tired of seeing black women portrayed negatively in the media? I know I am! In an effort to combat that image, Danielle Ricks Productions and RixStar Studios have joined forces to create our first offerings for R&R MediaWorks. We are pleased to roll out two joint ventures that will focus on debunking the negative images of black women in the media and instead, tell the true story of who we black women are as dynamic, powerful, vulnerable, caring, professional women of color.

Our first offering is and EPK (Electronic Press Kit) for Denise J. Hart. She is a speaker, author, trainer and coach extraordinaire. Click on the YouTube video to hear her story.

 

Coming soon!

The Things Black Women Are Tired Of Hearing, a web series that takes a look at the lives, minds and psyche of women of color. Click on the YouTube video to check out the trailer and sign up to get notices so you will be the first to know when the web series hits the Internet!

 

Interested in hiring R&R MediaWorks to tell your story?

We are here to service your digital media, video production, photography and film needs. We are dedicated to making sure all of our clients, regardless of race or gender are promoted in the most positive light. R&R MediaWorks for YOU!

Digital Media News: Closing Out The Week With Five Things To Know

Ripped from the headlines, here are five things you should know this week for your digital and social media professional development.

Copyblogger: The Savvy Marketer’s Checklist for Seductive Landing Pages – Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates? Use the 40 tips in our landing page checklist to see where you’ve gone wrong. Or, use the checklist to create a landing page from scratch. See your email list grow faster, your webinars sell out, and your product sales go through the roof.

Here's What's NewRe/code: Twitter vs. Meerkat – Meerkat, the undisputed belle of the 2015 SXSW ball, was hobbled by Twitter’s mid-festival announcement of its acquisition of rival Periscope. The social video-sharing app had achieved a healthy dose of buzz for its savvy integration with the Twitter platform. Yet within hours of the news of its Periscope acquisition, Twitter fired the torpedoes: Informing its upstart rival that it would no longer have access to Twitter’s social graphing capabilities, which allowed Meerkat users to automatically push their livestreams out to their Twitter followers without building a separate contact list in the Meerkat app. Platform owner has significant power. Startup building on that platform is vulnerable. Platform owner capitalizes on its clout and attempts to move in for the kill. Sound familiar? It’s the hypothetical worst-case scenario so often cited by proponents of Title II net neutrality regulations — proponents including Twitter itself. [ED NOTE: This is the one to watch]

POLITICO: The Mobile Election – How smartphones will change the 2016 presidential race -As Hillary Clinton prepares for the formal launch of her campaign, and as Jeb Bush and Scott Walker are neck and neck in the polls, roughly two out of every three American adults, or 64 percent, own a smartphone, according to a new report from Pew. On the consumption side, the rise in mobile will “change politics the same way it is changing American life broadly,” said Ben Smith, the editor-in-chief of BuzzFeed. “People will organize and persuade on mobile devices and apps, the same way they live on them more broadly. Though mobile usage is highest among younger Americans, news consumption is “common even among older smartphone owners,” as “four-in-ten smartphone owners ages 65 and older use their phone at least occasionally to keep up with breaking news.” On the media side, the rise in mobile usage will increase the number of citizen reporters, whose influence on recent political campaigns has been quite significant. Video footage of an errant remark — from George Allen’s “Macaca” moment in 2006 to Mitt Romney’s “47 percent” moment in 2012 — can have more influence on a political campaign than any traditional news report.

Forbes: The Rise Of The Female CDO – The Chief Digital Officer is one role where women are outpacing men by two to one, according to a FierceCIO article citing research by Gartner , which also notes that the number of CDOs who are women has been growing dramatically every year. There are certainly some prominent examples, including Rachel Haot, CDO for New York State (and previously the City of New York), who was chosen Chief Digital Officer of the Year in 2014 by the CDO Club. Others include Jessica Federer at Bayer , Linda Avery of the Federal Reserve and Julie Bornstein, who holds the positions of both CMO and CDO of Sephora . [ED NOTE: Yay! That is all.]

1Harvard Business Review: Defining Strategy, Implementation, and Execution – It is striking how much confusion there is between strategy, implementation, and execution. Is “strategy” a matter of making choices about where we want to go, where we play and how we win, of setting goals and actions, about how we create and capture economic value over time? Is “getting things done” what we mean by implementation or execution? Do you “execute” or “implement” a strategy? And can you separate these from strategy formation? For strategy wonks like me, thinking about the definitions of these ideas provides endless fascination. For many business leaders, however, I find that the semantics matter a lot less. And that’s too bad because the semantics should matter. There are meaningful distinctions between strategy, implementation, and execution that are helpful to running a company or business in the real world. Ignoring, blurring, or getting them wrong creates sloppy thinking, deciding, and doing at all levels of an organization. Let’s start with strategy.

Five Things To Know In Social Media This Week

I searched the headlines for the hot social media topics of the week. Here are five stories to help with your professional development in the social space.

Twitter Blog JpegFrom TechCrunch: Twitter Officially Launches Its “Retweet With Comment” Feature – “Twitter just officially launched its “retweet with comment” feature, which it began testing last summer. “Retweet with comment” allows users to embed a tweet in their own tweets, which lets them get around Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and will be available on its Android app soon. [ED NOTE: This is WAY cool!]”

From WaPo: Snapchat’s controversial emoji update: An explainer for the old and/or confused– “Nothing prematurely ages you quite like social media. Are you upset about the big Snapchat update? No, okay, you’re probably old. You didn’t hear about the update? Positively ancient. You don’t even use Snapchat?!?!??! Dinosaur!! Allow me to inform you, oh fossilized one, that Snapchat yesterday made some changes to its popular messaging app, which have become something of a flash point among the teenage set. But if you’re older than, say, 17, the very substantive, concerning implications of the update are not apparent immediately.” [ED NOTE: After reading this article, we can all be happy with the notion that we are not dinosaurs!]

YouTube JpegFrom Re/code: YouTube to Video Makers: Join Our Subscription Service or Go Somewhere Else– “YouTube is getting ready to launch an ad-free subscription service. And the world’s largest video site is flexing some muscle to make sure its new product is as big as possible. YouTube is doing that with new rules that will make it difficult for video makers to keep their clips out of the new service, which should come out in the second half of this year. The key change: YouTube “partners” — video owners who make money from ads on their YouTube clips — will need to let YouTube put their clips in the ad-free service, too. If they don’t, YouTube will make it nearly impossible for a casual visitor to find the videos. It will classify the clips as “private,” which means the only people who can see them will be those preselected by the video owner. YouTube says it will share subscription revenue with video owners whose stuff gets viewed, and it isn’t requiring video owners to keep their stuff on the site exclusively. So the new rules likely won’t pose a problem for the majority of video makers.”

From ReadWrite: Yahoo Has Apparently Decided It’s Time To Really Cash In On Tumblr – “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on. Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes it possible to serve native ads—that is, ads that are barely distinguishable from the content around them, and thus less intrusive to users.”

From The Verge: Facebook launches standalone Messenger for web browsers – “There’s now a web browser version of Facebook Messenger to go along with the standalone smartphone apps the company is making everyone use. No, Facebook the website isn’t taking away your ability to chat with friends. After the controversy that surrounded divorcing the two central features on mobile, Facebook is adamant that Messenger isn’t leaving Facebook.com anytime soon. Instead, Messenger for the web — which you’ll find at Messenger.com starting today — focuses solely on simple conversations and leaves the other parts of Facebook that can be distracting to the primary site.” [Ed Note: I don’t use Facebook Messenger. It’s the one place where you cannot get in touch with me. It’s my own private rebellion]

There you have it. You’re up-to-date on the hot social media topics for this week.