Thinking about starting a crowdfunding campaign? Maybe you want to raise money for an upcoming project. Or, maybe your client needs to fund a worthy cause. Whether it’s raising money for your next CD project or a fundraiser to send a group of students abroad to study, there are a few things you should consider before you launch a crowdfunding campaign. One of the most important things to consider is the crowdfunding pitch. It’s the story behind what you are doing and why anyone would want to give to your cause. I’ve been working on a small crowdfunding campaign that is going to lead to a larger, capital campaign. Here are things I’ve learned along the way and five things to consider when beginning your crowdfunding campaign.
Any crowdfunding campaign starts with the pitch. Your crowdfunding campaign pitch is your first point of contact with potential donors. For your pitch to be effective it’s crucial to plan and include all the elements that make a compelling story.
A Crowdfunding Pitch Needs To Include:
- The Backstory – What is the campaign? Why will people care? Why will they donate? Talk about where the crowdfunding efforts will go and how it will help you or your cause. Show your passion, explain the impact of your campaign or explain about the people who will benefit from it.
- A Thought Provoking Video – Video clips give visitors a better idea of your project — they can see you or your project in action and not clicking through a series of static images. Do you have assets such as photos, powerpoint slides or digital images that can be assembled into a compelling video? If so, you’re halfway there.
- What You Are Raising Money For – Be specific and include your funding goal. Also include a breakdown of where the money is going and the purpose it will serve.
- When Will Your Project Take Place – Set a deadline, this creates a sense of urgency.
- How People Can Get involved – Have a multi-level donation stream offering. What will people get if they donate $1000, $50 right on down to a $25 donation? Beyond just donating money, what else can people do to help you? Outline any perks you have created.
Once all the elements for the pitch are addressed, then you much decide one of the most important details, which crowdfunding site to use.
Crowdfunding Sites– There are several crowdfunding sites. Each has their own pros and cons. Research the ones that will best suit your campaign and don’t be shy about asking others what has worked for them. No need to reinvent the wheel.
Then when you are ready to roll out share, share, and share some more.
Need help getting your crowdfunding campaign started? I’m here to help!