I searched the headlines for the hot social media topics of the week. Here are five stories to help with your professional development in the social space.
From TechCrunch: Twitter Officially Launches Its “Retweet With Comment” Feature – “Twitter just officially launched its “retweet with comment” feature, which it began testing last summer. “Retweet with comment” allows users to embed a tweet in their own tweets, which lets them get around Twitter’s 140-character limit when they write their own commentary. The feature is now available on Twitter’s site and iPhone app and will be available on its Android app soon. [ED NOTE: This is WAY cool!]”
From WaPo: Snapchat’s controversial emoji update: An explainer for the old and/or confused– “Nothing prematurely ages you quite like social media. Are you upset about the big Snapchat update? No, okay, you’re probably old. You didn’t hear about the update? Positively ancient. You don’t even use Snapchat?!?!??! Dinosaur!! Allow me to inform you, oh fossilized one, that Snapchat yesterday made some changes to its popular messaging app, which have become something of a flash point among the teenage set. But if you’re older than, say, 17, the very substantive, concerning implications of the update are not apparent immediately.” [ED NOTE: After reading this article, we can all be happy with the notion that we are not dinosaurs!]
From Re/code: YouTube to Video Makers: Join Our Subscription Service or Go Somewhere Else– “YouTube is getting ready to launch an ad-free subscription service. And the world’s largest video site is flexing some muscle to make sure its new product is as big as possible. YouTube is doing that with new rules that will make it difficult for video makers to keep their clips out of the new service, which should come out in the second half of this year. The key change: YouTube “partners” — video owners who make money from ads on their YouTube clips — will need to let YouTube put their clips in the ad-free service, too. If they don’t, YouTube will make it nearly impossible for a casual visitor to find the videos. It will classify the clips as “private,” which means the only people who can see them will be those preselected by the video owner. YouTube says it will share subscription revenue with video owners whose stuff gets viewed, and it isn’t requiring video owners to keep their stuff on the site exclusively. So the new rules likely won’t pose a problem for the majority of video makers.”
From ReadWrite: Yahoo Has Apparently Decided It’s Time To Really Cash In On Tumblr – “Yahoo is planning an internal reshuffle that could effectively end the independence of its most popular acquisition, the visual blogging platform Tumblr. The Information reports that CEO Marissa Mayer spoke about the major changes inside the company at an offsite meeting with executives. She also reportedly asked Tumblr CEO David Karp which Yahoo executive he’d like to report to from now on. Yahoo spent $1.1 billion to acquire Tumblr in May 2013, and it looks like the company is finally planning to seek a return on that investment. Tumblr’s highly visual format makes it possible to serve native ads—that is, ads that are barely distinguishable from the content around them, and thus less intrusive to users.”
From The Verge: Facebook launches standalone Messenger for web browsers – “There’s now a web browser version of Facebook Messenger to go along with the standalone smartphone apps the company is making everyone use. No, Facebook the website isn’t taking away your ability to chat with friends. After the controversy that surrounded divorcing the two central features on mobile, Facebook is adamant that Messenger isn’t leaving Facebook.com anytime soon. Instead, Messenger for the web — which you’ll find at Messenger.com starting today — focuses solely on simple conversations and leaves the other parts of Facebook that can be distracting to the primary site.” [Ed Note: I don’t use Facebook Messenger. It’s the one place where you cannot get in touch with me. It’s my own private rebellion]
There you have it. You’re up-to-date on the hot social media topics for this week.