Great content is a powerful marketing tool .  Why is it so powerful?  With the use of your content, you can build communities and tell a story about your organization, your company’s mission or your personal brand. 

Social media, mobile technology, and word-of-mouth marketing have been serious game changers. People today are getting their news online, watching TV from their mobile devices and subscribing to magazines via tablets.  This lends itself to three points:

  • Traditional advertising is dead
  • Content marketing is the new traditional advertising
  • Content is King

According to Entrepreneur.com, a survey by HiveFire, discovered that traditional marketing, such as print, TV and radio advertising is being replaced with more non-traditional means of content marketing.  What is content marketing?  The Content Marketing Institute reports:

“Content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty”

This includes blog posts, social media sites, videos and photos used for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s ability on display.  But your blog, Facebook page and Tweets are just the means to get the message out.  The real value is in the content that you share.