You know how you go to a conference, rush from panel to panel, wish you could talk to the presenter one-on-one, and then have wave at someone across the room you really want to talk to but can’t approach because the room is too crowded?  Well, What’s Next DC is not one of those conferences.

What’s Next DC, a one-day marketing and communications conference that focusses on the latest and greatest innovations and trends we should focus our efforts on, is more about networking and strategizing than stale lectures.  We were treated to a series of presentations, small group breakout sessions, niche talks and one-on-one time with the presenters.  

I got a chance to chat with four What’s Next presenters who shared advice on what companies would keep in mind when thinking about “social”.

  • BBonin Bough, Senior Global Director of Digital and Social Media, Pepsico
  • Tim Mahlman, Chief Revenue Officer, Klout
  • Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post
  • Sabrina Caluori, Vice President of Social Media and Performance Marketing, HBO


Special thanks to Vanessa French, President, Pivot Point Communications, for inviting me to cover the conference.  Also, thanks to What’s Next DC host, Tod Plotkin, who spoke to me about his impression of this year’s What’s Next DC.