DCWEEK, a week-long festival in the nation’s capital, focused on bringing together designers, developers, entrepreneurs, and social innovators to learn, hang, and geek out with each other.  Over 10,000 attendees took part in hackathons, workshops, sessions and a core conference.

Long before the first session started, the design team of Zach Goodwin and Lauren Kerwell of iStragegy Labs began the graphic design development for DCWEEK 2011.  Here they talk about the graphic desing process for this year’s conference that was meant to have a little bit of something for everyone.