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Colleges and universities are starting to understand how important social media has become in expanding their reach and recruitment efforts. My favorite two ways are:

1. QR codes – Colleges and universities are increasingly experimenting with posting QR codes in school publications and recruitment mailers.

2. Video chats – College officials traditionally have had only one opportunity to interact face to face with the many prospective students who live too far from campus to make multiple trips. But with the proliferation of video chat technology a University has an opportunity to meet with students, no matter where in the world they are located.