If you can’t beat ’em… join ’em. Here’s how newspapers and magazines are competing in the eMarket while snubbing Apple’s iPad.
Time Inc., Condé Nast, Hearst Corporation, and Meredith Corporation are adding the finishing touches to their tablet app store. Morgan Guenther, the Chief Executive of Next Issue Media (NIM), the new venture owned by the publishing companies, says that it should launch within the next few months.
He says that when the store launches, it will feature at least two titles from each of the companies, and by this summer, every magazine will be available. Guenther also says that News Corporation’s (another owner of NIM) newspapers will be available by then.
For now, the app store will only be available on Android tablets. This is because NIM is the result of publishing houses not wanting other companies (read: Apple) to dictate how their products are distributed.
For NIM, its success comes down to one thing: Will people snub iPads in order to get their favorite magazines on a tablet? Right now Apple has the advantage because the iPad has been out for so long; not to mention the cool factor that comes with the brand.
We’re guessing Apple will win this battle, because being cool is very fun, even if it does mean missing out on tablet versions of O: The Oprah Magazine. Besides, we can probably guess who’ll be on the cover.