The smartphone war continues! Worldwide, it seems iPhone users are sticking with their Apple smartphone. For me, I love the Apple interface of the Mac Book Pro, iPhone, iPod(s) and iPad. I’m not so sure that I’m loyal to the product line as much as I want an seemless interaction between my most used devises and therefore I stick with Apple. Well, that and the fact that Apple offers great products. Either way, we’re winning customer loyalty… for now.Amplify’d from www.mobile-ent.biz
59% say they’re sticking with iOS
New research from GfK claims that nearly six in ten iPhone owners plan to stay loyal to iOS – well ahead of rival smartphone operating systems.
35% of BlackBerry owners say they’ll stay loyal to RIM, while the results for Android, Symbian and Windows Mobile are 28%, 24% and 21% respectively.
The stats are important: they show how rapidly the smartphone market is changing. Symbian remains the most popular OS, but if 76% of those users are eyeing rival platforms, its share may slide fast in the next 12-18 months.
That said, Android’s low loyalty score is also surprising. Google is activating hundreds of thousands of devices a day, but it seems it has yet to engender Apple-level loyalty in its new users.
GfK’s research is based on an online survey of 2,653 mobile users in Brazil, Germany, Spain, the UK, the US and China.
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