Did Microsoft’s Bing just overtake Yahoo as the second-largest search engine? And after the two are integrated this fall, does that really matter?

Amplify’d from adage.com
On the heels of a $100 million branding campaign, Bing actually overtook Yahoo in August with a 13.9% share in the U.S. search market, compared to Yahoo’s 13.1%, according to data released today by Nielsen Co. Bing gained 2% from July to August, while Yahoo lost 8%. Google gained a percentage point and rose to a 65.1% share.Read more at adage.com