As if Steve Jobs fights with Adobe Flash aren’t enough, now he’s in the ring doing the tango with Facebook. This time regarding Ping, his music social networking site.I joined Ping last week after I sat in on the much anticipated live, world-wide Apple press conference. I am not happy with it because I find it to be… well… not very social. I have NO ONE checking me our or my music. At this point you can color me red hot. I LOVE music and I LOVE sharing my tastes with others so you know I’m just a little salty about this. Meanwhile, I see some Ping members with over 30,000 followers already and they aren’t even musicians, I mean really… it’s been less than a week and 30K followers already… how can this be… where are my people? But I digress… I joined Ping because I wanted to commune with my fellow music lovers. I signed up and then waited for the thousands of people Jobs said would be flocking to my side out of the 160 million iTunes users. You know what I got? Not one single person following me. Wait, that’s not true… ONE person is following but he hasn’t engaged with me and we don’t share the same share the same tastes in music so there you go. Could it be that Apple really needs the Facebook interface? Will I have better luck out of a pool of 500 million users rather than a mere 160 mill? Or, will Goggle and Facebook continue to join forces in an strange sort of combined power play to push Apple and Ping out of the way for good. Will Johnny get Adobe Flash on his iTouch? Will Sally be able to share her songs from Ping on her Facebook page? Will Danielle get any followers on Ping? These and other important questions will be addressed next week on “As the Social Network Turns”.Amplify’d from bits.blogs.nytimes.com
But Apple’s entry into social networking with the iTunes music social network Ping on Wednesday, has made them frenemies (or friend-enemies). And like with all frenemies, issues need to be worked out.
After introducing Ping on Wednesday, Steven P. Jobs, Apple’s chief executive, was asked why Apple built its own social network, rather than, say, build services on top of Facebook, as other music sites have done. Mr. Jobs, who was strolling around a demo room where reporters could try Apple’s new products, said that Apple considered that and held discussions with Facebook, but that the social networking company’s terms were “onerous.”
Still, Apple used some of Facebook open programming interfaces to allow users to find their Facebook friends on Ping. But that stopped working on Thursday.
Why? Facebook blocked Apple from that because Ping had the potential to send so much traffic Facebook’s way and cause “site stability” and “infrastructure” problems, according to people familiar with the situation, who agreed to speak on the condition of anonymity because they did not want the friction between the companies to escalate. Facebook insists that businesses that send a lot of traffic to its servers first work with the company to make sure those problems can be handled smoothly, these people said.
In a statement, Facebook said: “We’re working with Apple to resolve this issue. We’ve worked together successfully in the past, and we look forward to doing so in the future.” Facebook did not specify what the “issue” was.
Apple did not immediately respond to a request for comment.
ITunes has 160 million users, according to Apple. But since only a small fraction of those users have enrolled in Ping, it is not clear how Apple could have exceeded Facebook’s limits for traffic. In its Developer Principles, Facebook says that developers who exceed 100 million calls every day must contact the company because they may be subject to additional contract terms.
It is also not clear why Facebook did not call Apple to resolve the issue before it pulled the plug on Ping connections.
In the meantime, Facebook’s chief executive, Mark Zuckerberg, has been testing Apple’s social network, opening his own account on Ping. So has another Mark Zuckerberg, whose profile says “It’s true, I invented Facebook.” One of them is fake. From the looks of it, the one that doesn’t have a picture and doesn’t boast of having invented Facebook is the real one, as that user is connected to at least one other Facebook executive, Bret Taylor. Mr. “I invented Facebook” appears to have no connections to other Facebook execs.
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