Twitter and marketing: The real story (or so says a new study)
Marketers could use a little help when it comes to connecting with consumers on Twitter, so says a new study by digital-marketing agency 360i. The study examined 1,800 tweets over a period of six months and found that “marketers use Twitter to broadcast, while consumers use it to converse.”
A sampling of the findings:
- 43% of consumer tweets are conversations with other users, while only 16% of marketer tweets engage in dialogue with consumers. Add to that, only 1% of consumer tweets are dialogues with brands.
- Only 12% of consumer tweets mention brands by name with Twitter, Apple, and Google ranking at the top of most mentioned brands.
Full story at USA Today.