A study by Burson-Marsteller shows that many of the largest 100 companies in the Fortune Global 500 index have taken big steps toward using Social Media tools and in some cases have very strategic, integrated, Social Media strategies for their company. Among the top popular Social Media platforms are three of my favorites and the three of biggest Social Media giants in the United States: Twitter, Facebook and YouTube.
The highlights of the study are:
- 65% have active accounts on Twitter
- 54% have a Facebook fan page
- 50% have a YouTube channel
- 33% have corporate blogs
- 20% (inclusive) use all four platforms
In addition, the study found:
some companies are getting more comfortable using social media as they are interacting and engaging more and not just broadcasting corporate messages. Companies using Twitter are following an average of 731 people each and 38 percent of companies are responding to people’s tweets (for example, Vodafone UK). Thirty-two percent have also “re-tweeted” or reposted user comments during the last week (like Verizon Careers).
To help companies navigate the social media landscape, Burson-Marsteller has developed an Evidence-Based Tool called the “Social Media Check-up” which looks at how a company’s social media presence is impacting their overall online health and reputation.
To access the complete analysis of these findings click here for the PDF report.