I ran across the article below in The New York Time. It describes how magazines will finally join us in the digital space. I have to say that it’s about time! My Saturday afternoons use to be filled with me on the sofa and a pile of InStyle, Time, Essence, and at least two other fashion magazines, two industry publications and three home decorating magazines covering the living room floor. I’d spend the day flipping through my favorite magazines and the next few days trying to figure out A) what to do with all those pages I cut out but never again will look at and B) how I was going to get rid of these darn magazines. Now, problem solved… they are going digital!
The failing publishing industry has forced magazines to reinvent themselves… as so many of us have already done. Enter the age of the electronic magazine. It had to be done because magazine ads are going down the drain… along with their readership. I can’t even tell you the last time I bought a magazine… or a book… or a newspaper or even a CD. If I can’t download it, I don’t want it. It seems I’m not alone.
Yet, some people are complaining about the new advancement and are asking, “do I really did yet one more gadget to carry around”? Well, never fear, because with the Apple’s Tablet, slated to ship in March, you will be able to combine your viewing and listening pleasure in one gadget. In the meantime here’s an excerpt from the New York Times (which I got off line, of course) and two YouTube videos on the hottest new electronic magazine trends.
After letting the Internet slip away from them and watching electronic readers like the Kindle from Amazon develop without their input, publishers are trying again with Apple iPhones and, especially, tablet computers.
Although publishers have not exactly been on the cutting edge of technology, two magazines — Esquire and GQ — have developed iPhone versions, while Wired and Sports Illustrated have made mockups of tablet versions of their print editions, months before any such tablets come to market. Publishers are using the opportunity to fix their business model, too.