How do you get the word out about nearly 200 AmeriCorps VISTAs (Volunteers In Service To America) being sworn in by the Mayor of New York City? Well, you tweet it live on Twitter, of course. As a Social Media Specialist for Campaign Consultation, Inc. and while representing our client, the Corporation for National and Community Service, we were there first hand as history was being made to tweet events as they unfolded. United We Serve, President Obama’s call to service initiative, marked July 27-August 2, 2009 as Education Week, highlighting the countless Americans who roll up their sleeves to read with a child, volunteer at a library, organize a book drive, and strengthen education and learning in other ways.
On July 30, 2009, 193 VISTAs rose to President Obama’s call and took place in one of the many Education Week activities when New York City Mayor Michael R. Bloomberg and the Corporation for National and Community Service Acting CEO Nicola Goren swore in the newly formed NYC CivicCorp with VISTA members from 25 states and 19 countries on Thursday, July 28, 2009.
The VISTAs hail from all five NYC boroughs and range in age from 21 to 72. The program, the first as part of United We Serve, runs from the second week of August through 2010. The swearing in also marked the launch of @VISTAbuzz, the Twitter account designed to engage, involve and invoke interest in current VISTA members and VISTA alumni.
Follow @VISTAbuzz for updates as the Social Media Plan begins for this group of unique individuals who have been fighting against poverty since 1964. This week, Mayor Bloomberg and nearly 200 NYC CivicCorps VISTAs have responded to United We Serve, President Obama’s call to service, challenging all Americans to engage in sustained, meaningful community service. Continue to look for us on-line as we continue to grow the VISTA brand in the digital space.