Video Content is King in the Social Media

How we watch television and videos has changed forever.  Be it via your computer, on a mobile devise, or on IPTV (Internet Protocol Television) video content is King and it is impacting Social Media as well.

Several digital platforms allow a company, corporation or video community to create their own broadcast channel.  You can stream LIVE to your social video community and bring programming to the masses in real time.  Or you can develop your own channel on an  IPTV site with everything from sports and entertainment programming to your favorite church sermon.

As a broadcast producer with several years of television experience, I’ve come to realize the importance of video in the digital space and have begun to incorporate video production in my client’s Social Media campaigns.  Below is a link to a video I produced for a marketing campaign I developed for the Mason Institute of Maryland, Inc. (MIMI).  It is designed to promote, recruit, raise awareness and invoke interest in the masonry field at the middle school level and up.  In addition to setting up the MIMI MySpace and Facebook pages I casted the actors, wrote the script, oversaw the production and produced a recruitment video for my client.  I am currently working on their blog, YouTube and Twitter account as part of their on-line branding presence.

Please click on the logo below to see the video that also “lives” on the MIMI social media spaces.

If you have problems with the link cut and past the URL and add it to your browers http://www.gearshift.tv/video/masonryinstitute.wmv