Tweeting every detail of the NASCAR race
Tweeting every detail of the NASCAR race

One of the aspects of creating a brand presence for clients is developing a Social Media strategy.  It can be anything from setting up a client’s Social Networking page, creating a viral marketing campaign, to live Tweeting an event as a marketing or promotional tool.

Patering with Richard Montgomery of Rixstar Studios we introduced the value of social media to WHUR-FM, sponsor of NASCAR driver Marc Davis.  Davis, a 19-year-old from Silver Spring, MD is NASCAR’s only African American owner/driver. He made his first NASCAR Nationwide Series owner/driver entry at Bristol in March.  During one of his qualifying races in Virginia I did a three-day Twitter campaign live tweeting from the NASCAR cockpit.  Rick and I developed a campaign designed to drive attention to the race and to Marc Davis before, during and ultimatly, after the race.  Our efforts were successful enough to create a buzz and ultimately got the racer a write up in the Washington Post.

This is the power of Social Media and developing your brand!

(Marc Davis photo courtesy Of Harry Davis)
(Marc Davis photo courtesy of Harry Davis)

See what the Washington Post has to say about Marc Davis

The WHUR-FM Car #39
Moments before the race I sneak in a picture with the Marc Davis WHUR-FM Car #39
A moment before the race
I share a moment before the race with Marc Davis
Marc Davis creats the crowd
Marc Davis greets the crowd just before the race
Rick of Rixstar Productions
Richard of Rixstar Studios is always ready with camera in hand to document event