One of the aspects of creating a brand presence for clients is developing a Social Media strategy. It can be anything from setting up a client’s Social Networking page, creating a viral marketing campaign, to live Tweeting an event as a marketing or promotional tool.
Patering with Richard Montgomery of Rixstar Studios we introduced the value of social media to WHUR-FM, sponsor of NASCAR driver Marc Davis. Davis, a 19-year-old from Silver Spring, MD is NASCAR’s only African American owner/driver. He made his first NASCAR Nationwide Series owner/driver entry at Bristol in March. During one of his qualifying races in Virginia I did a three-day Twitter campaign live tweeting from the NASCAR cockpit. Rick and I developed a campaign designed to drive attention to the race and to Marc Davis before, during and ultimatly, after the race. Our efforts were successful enough to create a buzz and ultimately got the racer a write up in the Washington Post.
This is the power of Social Media and developing your brand!
See what the Washington Post has to say about Marc Davis
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